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Available Social Media Marketing channels

If you are thinking about starting in social media, these are the channels that are available to you and how you can use them

Leveraging Social Networks Facebook, twitter, myspace, linkedin etc


 Facebook Marketing - DzineClub Australia  

Facebook

Best Facebook marketing approach

By creating a facebook business page and using that to market your services and/or products. Also make sure that you have a custom Facebook Landing Page and if you have an online store, you are showcasing your best selling products.

tick Great for Search Engine Optimisation (Facebook pages are now being indexed by Google)
tick Great for Lead Generation
tick Great for Brand Awareness
tick Great for Targeted Profile based advertising
tick Great to analyze demographics of your fans


twitter marketing - DzineClub Australia  

Twitter 

 

Best Twitter marketing approach

By creating an individual or a business account and tweeting information and product/service updates. Twitter stats show that your followers are interested in basically two things 1. Information and updates about your product and 2. Discounts and Special Offers. Make sure you have a good mix of both.

tick Great for Search Engine Optimisation (tweets are indexed by Google)
tick Great for Lead Generation
tick Great for Brand Awareness
tick Great for mass communication
tick Great for tracking what your users are saying about your brand

LinkedIn Marketing Channel - DzineClub Australia  

LinkedIn

 

Best LinkedIn Marketing Approach

By picking a handful of your most prominent employees or yourself and starting to put content via your/their profiles. Connect your blog with your linkedIn profile and get very involved in discussions.

tick Great for Lead Generation
tick Great for Brand Awareness
tick Great for targeting Businesses (B2B Marketing)

cross No Search Engine Optimisation (SEO) Value

myspace  

MySpace

Best MySpace Marketing Approach

If you company deals with Artists/Bands or Media, create a page and start promoting via Videos. MySpace still remains as the 2nd best Social Network but is now more widely used by Artists and Bands to promote themselves.

tick Great for Lead Generation for Musicians/Bands
tick Great for Brand Awareness for Musicians/Bands

cross No Search Engine Optimisation (SEO) Value

 

YouTube marketing - DzineClub Australia

YouTube

Best YouTube Marketing Approach

Put all of your company videos on YouTube and make a custom channel in YouTube. Then embed those videos on your website. Also make sure to watermark your videos with your domain name so that other users can’t download it and use it themselves.

tick Great for lead generation. You are tapping into the YouTube visitor base
tick Great for Brand Awareness. Having a YouTube channel gives you more validity.
tick Great SEO Value. YouTube videos are indexed by search engines and show up in the top results.

Related posts:

  1. Social Media Sharing Options on the Blog
  2. Google now including facebook pages in search – importance of social media
  3. monitor your blog, social media – Do you look or Do you look and learn?
  4. Search Engine Marketing: Yahoo/Ninemsn – Australia
  5. Marketing Channels

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