Available Social Media Marketing channels
If you are thinking about starting in social media, these are the channels that are available to you and how you can use them
Leveraging Social Networks Facebook, twitter, myspace, linkedin etc
Best Facebook marketing approach
By creating a facebook business page and using that to market your services and/or products. Also make sure that you have a custom Facebook Landing Page and if you have an online store, you are showcasing your best selling products.
Great for Search Engine Optimisation (Facebook pages are now being indexed by Google) Great for Lead Generation Great for Brand Awareness Great for Targeted Profile based advertising Great to analyze demographics of your fans
Best Twitter marketing approach
By creating an individual or a business account and tweeting information and product/service updates. Twitter stats show that your followers are interested in basically two things 1. Information and updates about your product and 2. Discounts and Special Offers. Make sure you have a good mix of both.
Great for Search Engine Optimisation (tweets are indexed by Google) Great for Lead Generation Great for Brand Awareness Great for mass communication Great for tracking what your users are saying about your brand
Best LinkedIn Marketing Approach
By picking a handful of your most prominent employees or yourself and starting to put content via your/their profiles. Connect your blog with your linkedIn profile and get very involved in discussions.
Great for Lead Generation Great for Brand Awareness Great for targeting Businesses (B2B Marketing)
No Search Engine Optimisation (SEO) Value
MySpace
Best MySpace Marketing Approach
If you company deals with Artists/Bands or Media, create a page and start promoting via Videos. MySpace still remains as the 2nd best Social Network but is now more widely used by Artists and Bands to promote themselves.
Great for Lead Generation for Musicians/Bands Great for Brand Awareness for Musicians/Bands
No Search Engine Optimisation (SEO) Value
YouTube
Best YouTube Marketing Approach
Put all of your company videos on YouTube and make a custom channel in YouTube. Then embed those videos on your website. Also make sure to watermark your videos with your domain name so that other users can’t download it and use it themselves.
Great for lead generation. You are tapping into the YouTube visitor base Great for Brand Awareness. Having a YouTube channel gives you more validity. 
Great SEO Value. YouTube videos are indexed by search engines and show up in the top results.
