monitor your blog, social media – Do you look or Do you look and learn?
Looking – this is what most people do.
They monitor their blog. They look at the latest post and see how many people viewed it, where they came from, where they found the blog.
They monitor their social media – how much something got retweeted, how many fans on facebook pages, how many followers on twitter.
Then they go about generating and sharing new content with a little thought on the back on the mind saying – generate more content and I’ll get more traffic.
Looking and Learning
What a lot of people don’t do is that they don’t learn from what they have written. They don’t learn from what they see in reports in their blogs and social media.
Individual Post Analysis
Every blog post that gets viewed should be analysed for why it was viewed. You need to know what particular search query drove the user there. You also need to make sure that what they are searching for, they can get the answer on your blog posts.
Trend Analysis
Look at a range of posts and see why some of them are more popular than others. This should give you an idea of what your users want. Instead of now just generating new content, generate content that is more relevant to these active users.
Group your posts together and see how the groups are performing
Group or Categorize your blogs and compare how each category is performing against the other. See which categories are getting fuller and which ones are empty. Are you filling up categories for products/services that you don’t want to offer.
Flooding is not a good strategy
Unless you have a big content generation team and lots of time in your hands, flooding your blogs and social media with content is not a good strategy. Spend your time wisely choosing the topics, making sure your target market likes those topics and finds it helpful and then push them out. Once you do, look at their behavior and learn from them.
