Archive

Archive for March, 2010

Google Apps Marketplace – Use these Free Apps for your business now!

March 11th, 2010 1 comment

Google has just launched the Google Apps Marketplace. Because most DzineClub Hosting packages come with Google App for Domain emails, you can now use these apps for your business. Some of the recommended ones are:

Zoho CRM


https://www.google.com/enterprise/marketplace/viewListing?productListingId=2533+17854168373705313802
Zoho CRM offers businesses a complete customer relationship life-cycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

TripIt


https://www.google.com/enterprise/marketplace/viewListing?productListingId=3492+14195420367568577649
TripIt helps employees travel smarter by organizing their travel plans no matter where they booked. With TripIt for Google Apps, there are many things employees can do to improve their travel…

  • Use TripIt to organize and share their travel
  • View travel plans using gadgets and mobile phones
  • See who’s traveling where on a company travel map

ManyMoon – Free Social Productivity, Project Management and Task Management

http://www.google.com/enterprise/marketplace/viewListing?productListingId=3539+9922984539899306906

Manymoon is the #1 team collaboration application for Google Apps and is trusted by thousands of businesses. Put your social network to use to securely get work done, instead of just talking about it

  • Attach Google Docs to tasks, projects and events
  • Add project information to shared Google Calendars
  • Gadget for collaborative task mgmt in Google Sites

Check out the video for its features

Aviary Design Suite

https://www.google.com/enterprise/marketplace/viewListing?productListingId=3442+17116012818275486668

Free design tools and templates to create, modify and share images, logos, presentations, audio tracks, podcasts & more. Teams can collaborate on multimedia projects. Works directly in Google Docs.

  • Create Logos, Slides, Business Cards & Letterhead
  • Retouch photos, Make Web Templates & Banner Ads
  • Develop Podcasts, Remix Audio & More

Productivity with the Pomodoro Technique – Get rid of procrastination

March 11th, 2010 1 comment

The Pomodoro Technique - focus

There is a lot of distractions in today’s day. Work is usually not the most fun part 😉 so we tend to get involved in Facebook statuses, Twitter tweets and going to the internet and looking at stuff.

To stay focused and remove procrastination, one of the best techniques is the Pomodoro Technique – developed by Francesco Cirillo in the late 80s. The idea is to work continuously on a single task for a certain period and then take a quick rest. After 4 intervals (pomodoros) you take a longer break.

Pomodoro technique recommends doing work in 25 minute intervals and taking a 5 minute break.

Basic Steps in implementing the Pomodoro Technique

  1. Decide on the task to be done
  2. Set the pomodoro timer to 25 minutes
  3. Work on the task until the timer rings
  4. Take a 5 minute break
  5. Every 4 pomodoro’s, take a longer break (25 minutes)

Tools – Watch, paper and pen

  1. Write your task down
  2. Set the watch/clock/timer to beep in 25 minutes
  3. Start working on the task
  4. After the timer rings, stop for 5 minutes

Tools – Software

Focus booster

focus booster is a great free application to put the pomodoro technique to practice. It is an Adobe Air App so will run on all systems. It is very sleek and easy to use. You basically start the application and click on play until the time runs out. Then you get a 5 minute break and then start again. You can adjust the work time and break time as you wish. If you do not wish to install the application then focus booster allows you to run it live from the browser. This is called focus booster live!
Focus Booster - the Pomodoro Technique
Grab the desktop application here: http://www.focusboosterapp.com

Use the live browser version here: http://www.focusboosterapp.com/live.cfm

monitor your blog, social media – Do you look or Do you look and learn?

March 10th, 2010 No comments

Looking – this is what most people do.

They monitor their blog. They look at the latest post and see how many people viewed it, where they came from, where they found the blog.

They monitor their social media – how much something got retweeted, how many fans on facebook pages, how many followers on twitter.

Then they go about generating and sharing new content with a little thought on the back on the mind saying – generate more content and I’ll get more traffic.

Looking and Learning

What a lot of people don’t do is that they don’t learn from what they have written. They don’t learn from what they see in reports in their blogs and social media.

Individual Post Analysis

Every blog post that gets viewed should be analysed for why it was viewed. You need to know what particular search query drove the user there.  You also need to make sure that what they are searching for, they can get the answer on your blog posts.

Trend Analysis

Look at a range of posts and see why some of them are more popular than others. This should give you an idea of what your users want. Instead of now just generating new content, generate content that is more relevant to these active users.

Group your posts together and see how the groups are performing

Group or Categorize your blogs and compare how each category is performing against the other. See which categories are getting fuller and which ones are empty. Are you filling up categories for products/services that you don’t want to offer.

Flooding is not a good strategy

Unless you have a big content generation team and lots of time in your hands, flooding your blogs and social media with content is not a good strategy. Spend your time wisely choosing the topics, making sure your target market likes those topics and finds it helpful and then push them out. Once you do, look at their behavior and learn from them.

 

A Blog is not just about informing people, it is also about learning from them

Open Source CRM solutions

March 9th, 2010 No comments

SugarCRM – Commercial Open Source CRM
http://www.sugarCRM.com

vTiger Open Source CRM
http://www.vtiger.com/

CiviCRM
http://www.civiCRM.com

Fat Free CRM – Ruby on Rails-based open source CRM Platform
http://www.fatfreecrm.com

As we find out more CRM and explore these CRMs we will put more reviews and reports on these.

Google SEM – Are you getting more salespeople than leads?

March 8th, 2010 No comments

Are you doing any Search Engine Marketing / Google Adwords?

Is your Search Engine Marketing being Abused


Are you getting a lot of companies offering you Search Engine Optimisation and their services instead of quality leads to the site?


What do you know about your Google Adwords/Search Engine Marketing Leads

For the leads that you get from your Google Adwords / Search Engine Management/ SEM Campaigns

  • Do you know what keywords they searched on the Search Engine to find you?
  • Do you know what search Engine they used to find you
  • Do you know how many pages they looked at before they filled out your enquiry form?
  • When you spend your money on Search Engine Marketing/PPC/Google Adwords, these are the most basic stats that you need to know. 

    Advantages of a good tracking system against your Google Adwords / Search Engine Marketing

  • Give you peace of mind that your Search Engine Marketing / Google Adwords is not being abused
  • Help you identify leads and find out what they did when they put in an enquiry
  • Help you find out where those leads originated from and what browser they used

DzineClub can help you really track your Search Engine Marketing campaigns and give you all the stats that you want. Plus there is the peace of mind knowing that you are not spending your money to get other companies to offer you their services. Contact us at info@dzineclub.com for more information on how we can help you with your Search Engine Marketing.

Resizing Images using Windows Live Photo Gallery

March 7th, 2010 No comments

One of the biggest hurdles we have at DzineClub when it comes to giving clients more access is them not being able to resize images. Usually clients will take photographs using a digital Camera and transfer them to their computer. Usually these images are much larger in dimensions than what is required on the website. So they need to be resized or chopped into a more manageable size. For a long time now this has been a bit of an issue and one of the main causes that a website owner has to use a Developer or a Designer to do odd stuff on their website.

You cannot put the images taken from a camera straight on to a website. Here are some ways how you can resize that image. Depending on what software you have, you can use the appropriate software.

Installing Windows Live Photo Gallery

First you need to have Windows Live Photo Gallery installed on your system. If you do not, please head to http://download.live.com and click on the Download Button. This will start the Windows Live Setup where you can pick Windows Live Photo Gallery to be installed.

Importing Images to Windows Live Photo Gallery

You can import your photos to Windows Live Photo Gallery via two methods.

1. Transfer your photos to your computer using method that you already do. Open up Windows Live Photo Gallery. Click on File > Include a folder in the gallery. Pick the folder where your images are.

2. Start Windows Live Photo Gallery. Click on File> Import from a Camera or Scanner. Select the camera or scanner.

Using Windows Live Photo Gallery to resize images

  • Select all the images that you would like to resize. You can use Shift+Click, Ctrl+Click or drag your mouse around a selection to select multiple sizes.
  • Right Click on any of the photos (while they are selected) and select Resize
  • You will be then given an option to resize (there will be already set presets on the drop down. Usually here you might want to select custom from drop down and put in a dimension.
  • Click on browse to select a folder where you want the resized images to come. Please ensure that you pick a new folder and not the folder where the images are already.
  • Click on resize and save.

This will save the resized images on a specified folder. You can now use these images on your projects or to update your website.

For all you Google Fans, Next time we’ll talk about how you can resize your images using Google Picasa 🙂

DzineClub YouTube Channel for video instructions

March 6th, 2010 No comments

 youtube
We have just launched the DzineClub Youtube Channel here:
http://www.youtube.com/dzineclub

We will be adding video tutorials on how to do things in here. If you are already on youtube, please subscribe to the channel so that you can be updated when new video tutorials gets added.

Thinking of starting a blog? Advantages of a Blog!

March 6th, 2010 No comments

What is a blog?

Blog stands for "web log". It is a type of website, maintained by an individual, group or a company. Entries are posted in the blog regularly about services, events, commentary, video, images etc. A blog provides an overall picture on a particular person or a subject or a company.   Companies like Dell, Microsoft, Google use blogs to communicate with their users.

Advantages of using a blog for yourself or your company

 

1. Low Cost Setup

A blog can be setup at a relatively low cost than a website. Usually there is a lot of things you have to consider before starting and implementing a website. A website can serve multiple purposes based on your business and your offering. A blog however is fairly straightforward to set up as it serves a clear purpose.

Also because of the popularity of blogs, there are also a lot of existing frameworks for blogs that can be utilized which makes it faster and cheaper for the end user.

2. Quick to setup and start

Because all the blogs we set up, we use existing frameworks, they are quicker to setup. You can start putting up posts on your blog within a few hours. The customizing the blog to your look and feel might take a bit longer but access to the blog and setup can be well within a day.

3. Search Engine Friendly

Blogs are Search Engine Friendly because they are more informative and resourceful than websites. Search Engines love Blogs, because they help provide more information to users who are searching on the engines. Search Engines would rather send the visitor to a page full of information rather than a page with a product/sales offering. Usually once you start blogging regularly, you will start seeing them getting updates in Google within minutes.

4. Brand Awareness

Because of the Search Engine Friendliness and a more personal communication (than a website), Blogs help you build your brand awareness. Your visitors will feel more connected to you and engaged because of more regular and personal offerings on the blog. Your visitors will also see the human side to the business that you are running which makes it easier for them to pick you for your products/services when they need it.

5. Integrations with other Marketing Channels

Most Blogging platforms integrate with other Channels and help you push out information about the blog to your other channels. For example, you could write a blog entry and publish it and it automatically updates your twitter with that entry. So you are not just covering your website visitors, but also your twitter followers. Plus now twitter is indexed by search engines, so you can get more visitors via that channel.

6. Human Touch

A blog brings a human touch to your business or yourself. Because the information getting there is not sales focused and edited by a flurry of legal teams from your company, it brings out the human side of your business. It also helps your prospects and your customers connect with you and really get to know the people behind the business. In markets like Australia, this could  be the driving force behind buying a product or a service from a company.

Is a blog right for you and your business?

More than half the time, it usually is.  If you are creating content, selling products, offering services etc and wish to push out information to your customers/visitors then a blog is perfect medium for you.  The only times we would recommend against using a blog is

  1. If you are unable to generate content regularly. If you only have a new offering once a year or nothing to communicate to your customers/visitors for months, a blog is not the best idea.
  2. If you are unwilling or unable to spend a bit of time regularly in marketing your offering online then a blog will not help. A blog with little or no updates can look bad on a company or an individual
  3. If your targetmarket is not tech savvy users, then a blog is not the best idea. If your target market doesn’t have access to the internet or are not the type who will spend a bit of time on the internet a blog would be a waste of resources and time for yourself.

Free Blog Setup

For a limited time, we are offering a free blog setup for any business/individual in Australia. Please click on the link below and submit your details to enquire.
http://www.dzineclub.com/services-blog.php

Live plugin/feature for Piwik – open source web analytics

March 5th, 2010 No comments

One of the features that we love after using Piwik web analytics for DzineClub Website is the live plugin/feature. This allows us to see in live and real time where our visitors are coming from with what attributes, how long they are spending on the site and what actions they took on the website.

Using Piwik Web Analytics, we can see for example our latest visitor was from France and came through Google Search Enging searching on Social Media Marketing. He/She spent 3.5 minutes going through roughly 6 pages on the site.

This also gives us a better information on our Paid Search Engine Marketing so that we can see on an individual level, how our various Search Engine Marketing campaigns are working out for us and improve them as required. The Live plugin for Piwik – open source web analytics allows us to look at that information at that granular level.

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Interested in Analytics solutions for your websites??

DzineClub can help you strategize and implement analytics solutions (Google Analytics, Piwik Web Analytics) on your websites based on your requirements. Please send us an email at info@dzineclub.com for more information.

Setting up our email (google app email) in your iPhone and iPhone 3GS

March 5th, 2010 No comments
  • On the main screen Click on settings images
  • Click on Mail, Contacts, Calendars
  • Under Accounts, Click on Add Accounts
  • Select Gmail
  • Enter your details:

    Name:
    Your Name
    Address: Your full email address (including your domain)
    Password: Your email password
    Description: will automatically fill with your email address.
  • Click on Save. This will verify your email address.
  • If all of your details are correct. It will then set up your email address and will come on the list.
  • You can now go back to the home screen and check your emails.
Kyplex Cloud Security Seal - Click for Verification
Ping your blog