How do I improve my Google listing

Improve your Google listings

Lately we’ve been talking to a lot of small business owners who have the same questions about improving their online business. One of the bigger ones is

How do I improve my listings?

Here is what you can do today to improve your listings:

1. Break down your website pages into smaller pages and optimise the titles on them

The more pages you have, the bigger you look and have more options of changing titles on those pages to target Search Engines. If you have a page, that is longer than 2 pages, break it down.

2. Add your website to to Business Directories

Add yourself to Free Australian Business Directories. We don’t see a lot of advantage in adding yourself to a paid one unless you are trying to be a featured business.  We recently put up a list of Australian Business Directories here:
List of Australian Business Directories

3. Add your website to vertical specific Business Directories

Do a search on Google for your vertical specific Business Directories and list your website on them. Also Vertical specific online magazines, portals allow you to add yourself as a service/product provider

4. Share links with complimenting Businesses

Find out any local businesses that compliment your business and link to their website and ask them to link back to you. What’s even better is that if they put a little blurb around your business so that visitors to their site already have an idea about what you do. This will also look good from a Search Engine like Google perspective. Make sure you do not over do this or you might actually lose your listing.

5. Start a Blog

Think of a niche topic around your business and start a blog. Start putting down your thoughts and your product/service information on the blog. Make it more informative that product-based for best results.

6. Start Search Engine Marketing

Start putting a bit of money on Search Engine Marketing. Start a Google Adwords account and start out with $100 budget for a month and see how you go.

Please note that your site needs to look good compared to other sites for you to get any leads. Do a search on Google and view the pages to see how other competitors are working.

7. Put a reporting System to track and analyse

Because doing all these things take time and in some cases money, you need to make sure that you are tracking all your efforts to make sure that you are getting results back. We recommend using Google Analytics to track to see if you are getting more visitors to the site because of these efforts.

Next time we’ll tackle the second most popular question “How do I get more customers?”

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