Tangible Facebook – putting a money value on social media
Some recent good articles on social media and measuring value:
Value of a ‘Fan’ on Social Media: $3.60 – Adweek
http://www.adweek.com/aw/content_display/news/e3iaf69ea6718351232c91d680533e7bdf5
Measuring the Value of Social Media Advertising
http://techcrunch.com/2010/04/20/social-media-advertising/
Understanding the Value of a Social Media Impression
http://www.scribd.com/doc/30205471/Understanding-the-Value-of-a-Social-Media-Impression
How to measure the value of a fan or follower In Social Media
http://searchengineland.com/how-to-measure-the-value-of-a-fan-or-follower-in-social-media-26456
