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Are you Tracking Outbound links? Google Analytics link tracking

Google Analytics Outbound Link tracking

If you are using Google Analytics and not tracking your outbound links, you might be not getting enough intelligence on your website. Here are some of the things that outbound link tracking can tell you

How many times someone has clicked on your email link (in contact us) compared to how many emails you have received.

If you have a high number of clicks, but a low number of enquiries, it might make sense to create a contact us form and use that instead.

How many times are your PDFs getting downloaded

Have you got documents in your website. If any of your PDFs have a very high demand, it might make sense to ask the user for their email address before they can download the PDF. This way you are capturing more data about your visitors

Are you sending a lot of traffic to your affiliates

You can essentially track if you are sending a lot of traffic to your affiliates and if you are, and if they are turning into sales or enquiries, you should charge commission on that traffic.

Outbound links tracking

Even your general outbound links (such as maps, review sites ) etc, you can track them to see if any of your investments are turning into action for you.

 

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