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Social Media Marketing > Facebook Social Media Strategy
Facebook Social Media Strategy
14 Jul 10
Stage 1: Build a compelling facebook business page
- Keep it informative and fun
- Use a catchy profile image
Stage 2: Get facebook fans
- Send an email to existing subscribers with either a gift for joining facebook or showing the advantage of joining facebook
- Tell your friends
- Put Like box on your website and like box on your blog posts
- Put Like box on your high traffic pages
Stage 3: Build on the facebook fan base
- Advertise on facebook to your fans friends
- Advertise to your target market
- Run Viral campaigns that get fans talking about you to their friends
Stage 4: Convert fans to customers
- Offer facebook only discounts
- Look at birthdays and offer freebies or discounts
- Set up buy now links which take you directly to your store
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