Goals in Piwik Web Analytics – Tracking Conversion
One of the newer plug-in in Piwik Web Analytics is Goals. This plug-in allows you to track Goals on your website, put monetary value against them and analyse which areas and sources of traffic are contributing to your goals.
It is not as advanced as Goals in Google Analytics and not as comprehensive. It doesn’t have a conversion funnel and multiple stages but still does a really good job of giving you an overview about how and why a conversion is happening on your website.
Types of Goals and Setting them
Visitor Goals
Visitor Goals can be set up and assigned a dollar value when
- a visitor visits a page on the website
- a visitor downloads a file
- a visitor clicks on a link to an external website
Manual Goals
Manual Goals can also be set up and called as required
- Visitor makes a purchase (The price value can be passed to the Goal)
- Visitor clicks on a link
- Visitor Fills a form (or a form element)
Once all of these are set up, comes the interesting part.
Reporting – The Interesting Part
Once you set up your goals, this is where it gets interesting. The data you can get out of Goals in piwik quickly is amazing. Here is the info you can get
Please note that all the reports below are reflective of only one goal – enquiries
How many Goals you are hitting every day
A graph of daily Goals on your dashboard, which gives you a quick overview of how many goals you are hitting daily and the trend
What is your conversion Rate on Goals
Based on the conversion graph you can see how many conversion you have had, and what is our conversion rate. If you have setup multiple goals you can see the overall conversion rate for all the goals
What Keywords and giving you the highest Conversions
This report is very good and quickly gives you a good overview of what keywords are producing conversions for you.
What Search Engines are Giving you the highest Conversions
A report on what Search Engines are Giving you the highest Conversions
What Websites / Affiliates are Giving you the Highest Conversions
Some Affiliates might be sending you a lot of traffic but not necessarily turning that into conversion. This report will help you identify the hit rate for goals against your affiliate websites
What Marketing Campaigns are giving you the highest conversions
This includes your email campaigns, direct mail campaigns, Advertisements, Offline campaigns that you have tracked as well as your SEM Campaigns
What is your breakdown of conversion across Search Engines / Direct Entry and Referrers
Which of your referrers gives you the highest conversion. I
Conversion Goals Breakdown by Country and Continent
What countries and contributing to your Conversion Goals
Conversion Goals Breakdown by Time of the day
What time of the day are your visitors most likely to convert
Would you like to get these reports for your website? Get in touch with us at info@dzineclub.com
