How many keywords to target – SEO
Small Businesses
Small businesses will struggle to target a broad range of keywords because that requires a good online infrastructure, online time and money investment and a good SEO investment. The best way is to target very niche sniper keywords (upto 5) which are location focused or very niche product focused. You should however make sure that you are updating your sites with 10-15 extra shotgun keywords which will be brand focused so that as you grow you can expand on these.
Medium Businesses
The more infrastructure you have, the more time and money you can spend, the better your results will be. Medium Businesses can target upto 20 sniper keywords based around their niche products and services and constantly target upto 50 shotgun keywords. Obviously you will have at least 3-5 that pin points customers to you.
Tracking Keyword Performance
Make sure that if you are spending money on your keywords, you are tracking each individual keyword in these 3 settings
- How are you ranked against those keywords
- How many impressions are you getting organically and how many searchers click on your link to get to your website
- How many conversions you are making against those keywords every month
These stats will help you cover the gaps on the traffic flow.
