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Thinking of starting an eCommerce store / shopping cart?

Thinking of starting an eCommerce Store or a shopping cart. Here are the things you need to consider before setting one up.

1. Stock Inventory

How are you going to manage your inventory. If you put up a product online, you will need to make sure that you have the product in stock. Also if you sell the product from its physical location, you need to make sure that you update the product inventory on your website.

2. Postage, Handling and Delivery

How are you going to deliver your product.

  • Are you going to check every order, put them in envelopes and send it through the post
  • Are you going to hire a courier who can run around and get your products delivered quickly
  • Does your product meet the requirements to go through post/courier
  • Is it a fragile item?
  • How much are you going to charge for Postage and Handling?
  • Are you going to offer international postage?
  • Do the dimensions of the product make it an issue for Postage?

3. Photographs of products

  • How are you going to get photographs of the products.
  • Do the photographs of the products adequately display the product
  • Do the photographs answer all the questions your potential customer has from the look of the product
  • Are the photographs so well done that the actual product looks inferior compared to the photograph?

4. Sale and Promotions

  • Are you going to run sales and promotions
  • Does your eCommerce platform allow you to mark products down
  • How will you communicate sales and promotions to your customers

5. Marketing your Online Store

  • How will you market your store?
  • How will you initially get customers to the online store?
  • Have you got a list of email addresses of customers that you can communicate to?
  • Have you got an social media strategy?
  • How will your existing customers know that they can buy products online?

More to come on this later….

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