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Facebook Deals–Location Marketing

As you could have seen it coming, Facebook has just launched “deals” to go along with Facebook Places.

What is Facebook Deals

Facebook Deals is a good way for Small and Medium companies to offer promotions and discounts.

Facebook Deals allows

  • a business to offer deals to potential customers who have checked in nearby
  • a consumer to check in and find deals near the location that he has checked into

    How does Facebook Deals work

    1. When Facebook users click on places they see nearby businesses offering deals by yellow boxes.

    2. A user then clicks on the business to view the offer and checks in.

    3. This will give them a promo to show to the cashier for the discount.

    Facebook Places - Nearby Places   Facebook Places - Facebook Deals  activating Facebook deals

    Mass Appeal and Viral Component of Facebook Deals

    Once a customer had checked in and utilised the deal, Facebook shows a wall post saying they have claimed a Facebook Deal at the place. It also shows details of the deals. This should have a viral effect and the best offers start getting heaps of traffics and on the ground customers. Just the fact that it is offers based, it should get more and more people using Places. It would be interesting to see how

    How can Businesses set up Facebook Deals

    Businesses have to first claim their Facebook Place. Then they can set up four different type of Facebook deals based on Individual, Group, how often the customer has visited and charity. Obviously all the deals have to be approved by Facebook before they are available.

Facebook Comments

  1. January 4th, 2011 at 21:05 | #1

    Is it fully functional yet? I just tried to start a deal on my claimed place “http://www.facebook.com/#!/pages/Art-House-Framing-Art-Supplies” and after clicking on the “create a deal” button I was redirected to the admin page with no deal options?

  1. January 13th, 2011 at 11:46 | #1

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