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2011 February | Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

Archive

Archive for February, 2011

Setting up email signature in Outlook 2003

February 28th, 2011 1 comment

Creating the Signature

 

Open Outlook 2003

Select Tools > Options

On the box that pops up Select Mail Format (third tab)

Click on Signatures button down the bottom

Click on New and Give the signature a name and Click Next

Enter your details

Put the cursor where you want the image to show

Right Click here and select “Insert Image”

Click the Browse button and find your image

Click on OK

Associating the Signature

Select Tools > Options
On the box that pops up, Select Mail Format

On the Signatures section , where it says “Signature for new messages”, pick your new signature that you just created.

Signature - Outlook 2003

Click OK

This should now work

Magento commerce development Videos

February 22nd, 2011 No comments

Magento Development Videos

We are now adding a dedicated Support Videos for our clients that shows them visually how to manage and maintain their Magento Commerce Stores. We initally have the the following videos for our clients

Australian Magento Attributes

We are including a lot of Australian attributes to the videos such as GST. The videos will focus primarily on the Australian market and discuss how to open up an online store in Australia. So when you add products, the videos will guide you in case you need to include GST in your pricing or not.

 Magento Commerce Development Tutorial Videos

Adding a Simple Product on your catalog

This video explains how to add a simple product to your catalog, what attributes to use, how to use pricing and how to make sure it doesn’t show up in results if you have an option for your customers to buy variations of the product

Duplicating a simple product

This video explains how to duplicate a simple product to quickly build your product catalog in a magento commerce e-commerce store

Creating a configurable product

This video shows how to create a configurable product from the Simple Products, how you can manage your variables and offer your customers choice of those products using a configurable product. This also alerts the magento user about what attributes need to be changed to make sure this is a smooth process.

Up Sell, Cross Sell and Related Products

This video deals with how to you set up Up-Sell, Cross-sell and related products options.

Magento Commerce videos only available for Existing Clients

Because of bandwidth and support considerations, these videos will only be available for existing e-Commerce clients. Ask us for more info and access by emailing us at info@dzineclub.com

Update: Email Marketing to Facebook.com Email Addresses

February 20th, 2011 No comments

This post is an update to our comprehensive guide for Email Marketing to Facebook.com email addresses. Please read it before reading this.

Facebook.com email addresses

Last month we did a comprehensive test on how to market to Facebook.com email addresses. Soon there will be millions of @facebook.com email addresses that people will start using very soon. Since it is a new email platform we tested different types of emails to see which one works and which one doesn’t.

Testing Facebook.com email addresses

We did the following tests

Text Emails to Facebook – general text emails to facebook.com email addresses
Text Emails with Image Image Attachments
Text Emails with PDF Attachments
A proper email marketing campaign

When we ran the tests a properly formatted email campaign didn’t show up on Facebook messaging, We have just done a test now and it is now showing the email properly as it is supposed to be seen. So you can start sending out your emails now.  Here is a dzineClub email as delivered to @facebook.com email address.

Email marketing @facebook.com address

 

However that said, you still have to click on Expand to actually view the email so you might want to think about whether it is worth sending them a text email or a fully formatted HTML email.

Best Practice Guide for @facebook.com email addresses

To view the full results and to download our Best Practice guide, please click on the banner below.

Online Catalogue – Interactive Software

February 20th, 2011 No comments

Do you still use a Print or a PDF Catalogue?

Whilst using a Print or a PDF Catalogue is a great idea, there are some drawbacks if you don’t have an online version of it that can be accessed from your website at any time.

We can help you turn your Print or PDF catalogue into a stunning online version with real turn page effect. This means that your customers can view your catalogue without downloading anything and can read it like a book.

Whenever you update your catalogue, all you have to do is update your file and everyone is looking at the latest version.

Advantages of using an online Flip Catalogue compared to print catalogue

Some advantages of using a flip catalogue compared to a print catalogue are such

Search Engine Optimisation

The print catalogue doesn’t give you any visibility on Google. your PDF catalogue gives you a better visibility, However a flip catalogue will give you a lot of visibility for Search Engines such as Google, Bing and Yahoo. This way your visitors and customers can find your catalogue by just searching for it on Search Engines rather than having to go to your website and downloading it.

Access your Flash Flip Catalogue Anywhere

All you need is a browser and internet. And everyone has that. The address of your catalogue will be similar to http://www.yourwebsite.com.au/catalogue and when you type that into your browser your visitors will be able to read your catalogue like a book.

Mobile Devices – iPad, iPhone and Android Support

We can make your catalogue available on your visitors mobiles as well. Even on the iPhone, iPad and Android, your customers can read your catalogue like a book with a real page turn effect.

Offline access via CD, USB, DVD

You can also allow your visitors to download an executable file that opens up your catalogue so that they can use it when they want. This allows them to access your catalogue without any internet.

Google Analytics Deep Integration

With your print and PDF catalogue, you get no stats on how successful it is. You might be able to get some data as in how many people downloaded it but that’s about it. You need more stats and data to increase your marketing effectiveness. We will embed Google Analytics with your catalogue so that you can view stats such as

  • How many times the catalogue has been viewed
  • How long are your customers spending on the catalogue
  • What is the most popular page on the catalogue
  • What cities of the world are your visitors coming from
  • How are your customers finding your catalogue

and lots more…

Using this information you can not only provide your customers with a better catalogue but also more relevant content.

Full Screen Catalogue View

Your customers can access the catalogue in full screen giving them better views of your catalogue as well as uninterrupted time to go through everything that they want to see.

Finding content faster on your Interactive Online Catalogue

Having your company catalogue is great but if you have a big catalogue, it becomes a pain finding information on the catalogue. The online interactive catalogues we build for our clients have the following features to make it easy to navigate

Table of Contents

A table of contents which you can use to direct your visitors to the content they are interested in. So your customers can open the Table of Contents click on the products page, view the products, click on “how to order” get to the order page and get instructions on putting the order.

Search for any text on the Online Catalogue

We extract the data from your PDF catalogue and index all the text so that your customers can simply go into the catalogue and search for the product using a name.

Interested in improving your catalogues?

If you are interested in improving your catalogues and looking at examples, please email us at info@dzineclub.com

1 million+ impressions twitter – Social Media – Location Marketing

February 8th, 2011 No comments

The KLM Surprise – social media campaign

Here is a quick social media campaign from KLM. The strategy was to use social media to connect with and reward their customers. Here is what they did

  • Tracked their passengers via Twitter and Foursquare
  • They picked a suitable gift based on their passengers interest and activity
  • They gave out the gifts to these passengers usually before the flight
  • The gifts given ranged from Nike watch, to comics to a 15 dollar apple store voucher for apps

 

Result 1 million + impressions on twitter

To look at other videos and twitter responses please visit the website at http://surprise.klm.com/

New DIY Shopping Cart Store now Live – Performance Canoes and kayaks

February 4th, 2011 No comments

PCK DIY Shopping Cart now Live

Performance Canoes and Kayaks, one of our favorite clients have now gone live with their online store build in the dzineStore DIY Shopping Cart platform.

PERFORMANCE CANOES & KAYAKS specialises in technically advanced, high quality, paddle-sports equipment for paddlers at all levels. PCK is an authorized Australian agent for the iconic STRUER brand, as well as performance specialists ELIO, PLASTEX, SIPRE, LETTMANN, SELECT and G’POWER. PCK also offers versatile adventure touring solutions for the intrepid recreational paddler with the expedition tough range from NAUTIRAID. Recently they have also introduced the SEA EAGLE brand to our range, the global leaders in inflatable water sports equipment.

Shopping Cart Look and Feel

The shopping cart look and feel has been customised a lot based on the look and feel of their current website http://www.pck.com.au

The new look was given quickly by grabbing the existing css and changing that on the current store.

Facebook/Twitter Integration

They are also leveraging Facebook integration by having a Like Us button on the sidebar and share me and tweet me on the product pages.

dzineStore DIY Shopping Cart V3

When dzineStore V3 comes around next month, they will be able to utilize youTube integration helping their customers make better decisions by using videos against their product.

They can also utilise their current subscriber base by sending quick emails to them.

Click here to view Performance Canoes and Kayaks Online Store

 

DIY Shopping Cart - Performance Canoes and Kayaks

Email Marketing to Facebook Email Addresses

February 2nd, 2011 No comments

Facebook Messages – Facebook Email Address

The internet has been rife for a few months with the news of Facebook Messaging coming up.  Facebook is not just launching an email platform but a whole new way we send messages to each other. So it integrates your emails, sms, Facebook messages from your friends etc.

Given the amount of users Facebook has, and the fact that we use Facebook to connect to most of our friends, there is no doubt that this is the next big thing when it comes to emails and messaging. This could potentially be the next hotmail or gmail.

image

Facebook messages is live

Facebook messages is also now live, which means that some users are starting to get their Facebook email address as well. I have just recently got mine and started to play around with it. Over the coming days and weeks, more and more people will start having their own Facebook email address. You might start seeing Facebook addresses on your email subscribers lists soon.

Email Marketing to Facebook Email Address

With the introduction of Facebook email address, which we believe is going to be the next biggest email platform, the question for all email marketers is

How do we optimise our email campaigns for Facebook email addresses?

To make sure that when we are communicating with Facebook addresses, it all displays properly, we are doing some tests with generic emails to see which ones work well and which ones don’t.

Testing the new Facebook Email Address

So here is what we are doing. We are testing all the emails to our Facebook address. We are sending a text email, a html email with a signature, an email with an attachment and finally an email from the dzineMail platform to see how they show up on Facebook messages.  Here are the results.

Text Email to Facebook

This just shows normally like any other message you get in Facebook.

Testing Normal Email to new Facebook Email Address

Testing Rich HTML with Signature to Facebook Email

Rich HTML with signature gets stripped down to just normal text. What is also a bit weird is that if you have two contacts with the same name, then the display picture might be pulled from the contacts name rather than email address.

There is an expand button which we thought would show the HTML but just came with a blank email.

Testing Rich HTML to Facebook Email Address

Testing PDF Attachment to Facebook Email

The next stage was testing a PDF attachment to the email address. Here are the results. This worked very well.

Testing PDF Attachment to Facebook Email Address

Testing Image Attachment to Facebook Email

The next stage was testing an image attachment. There was no doubt that this was going to work very well as well.

Testing Image Attachment to Facebook Email

Testing an Email Marketing Email to Facebook

So we finally come to the last test where we are seeing how a normal email marketing formatted email shows up in Facebook emails. Not to be too dramatic but the result of this could very well change how we do Email Marketing forever.

Result: so we sent out an email and we got the email with the subject line.

Email Marketing in Facebook Emails

And we clicked on expand

Email Marketing - Facebook Emails

So a normally formatted email marketing email doesn’t show up in Facebook.

Update 7th Feb 2011 – emails now showing in Facebook

The emails are now showing in Facebook for properly formatted email addresses. 

 

Guide to Email Marketing to Facebook.com Addresses

Based on the results we have created a Email Marketing Best Practice Guide which is a PDF download.

Download Facebook.com Email Marketing Guide

image

 

More Testing and summary

We will be doing more testing and summarizing the results in a download. Please subscribe to our newsletter to receive the emails.

If you want to get social with your email marketing, please read through our blog or get in touch with us at suman@dzineclub.com

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