1 million+ impressions twitter – Social Media – Location Marketing
The KLM Surprise – social media campaign
Here is a quick social media campaign from KLM. The strategy was to use social media to connect with and reward their customers. Here is what they did
- Tracked their passengers via Twitter and Foursquare
- They picked a suitable gift based on their passengers interest and activity
- They gave out the gifts to these passengers usually before the flight
- The gifts given ranged from Nike watch, to comics to a 15 dollar apple store voucher for apps
Result 1 million + impressions on twitter
To look at other videos and twitter responses please visit the website at http://surprise.klm.com/
