Update: Email Marketing to Facebook.com Email Addresses
This post is an update to our comprehensive guide for Email Marketing to Facebook.com email addresses. Please read it before reading this.
Facebook.com email addresses
Last month we did a comprehensive test on how to market to Facebook.com email addresses. Soon there will be millions of @facebook.com email addresses that people will start using very soon. Since it is a new email platform we tested different types of emails to see which one works and which one doesn’t.
Testing Facebook.com email addresses
We did the following tests
Text Emails to Facebook – general text emails to facebook.com email addresses
Text Emails with Image Image Attachments
Text Emails with PDF Attachments
A proper email marketing campaign
When we ran the tests a properly formatted email campaign didn’t show up on Facebook messaging, We have just done a test now and it is now showing the email properly as it is supposed to be seen. So you can start sending out your emails now. Here is a dzineClub email as delivered to @facebook.com email address.
However that said, you still have to click on Expand to actually view the email so you might want to think about whether it is worth sending them a text email or a fully formatted HTML email.
Best Practice Guide for @facebook.com email addresses
To view the full results and to download our Best Practice guide, please click on the banner below.