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2011 August | Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

Archive

Archive for August, 2011

Monsta G Magento online store now live

August 22nd, 2011 No comments

One of our clients – Monsta G’s store is now live. The store was built in Magento Commerce and turned around in a week. The store features:

  • mp3 Album Downloads
  • CD purchases
  • songs downloads from Albums
  • bundling free albums with other album purchases
  • Apparel purchases

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Do you need an online store? reach out to us at info@dzineclub.com

New WordPress Designer on Board

August 19th, 2011 No comments

To keep up with existing projects, we have now hired a new WordPress Designer pushing our size of dedicated WordPress designers/developers/coders to 7.

This gives us a very good team to manage your wordpress website.

WordPress 3.2

WordPress 3.2 is out which means that our team can now build custom structure for your website. This version brings heaps of improvements. Please view the video below for more details.

Changes to Google Site Links and how it affects your SEO

August 18th, 2011 No comments

Google has just launched a revamped Site Links system on its Organic and in some cases Paid Search Results.

Google Organic Search Result changes

Please view the latest search results for DzineClub. Instead of just being links under the Main website title, there is now a url and a description of the pages in the links. We have seen upto 10 links on a page and with that the result seems to take almost half the page.

How does Google pick sitelinks? There is no definitive answer but runs an alogrithm which picks the specific links on the website.

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Paid Traffic Search Result changes

For all paid traffic, Google has also started using site links. Please view example when searching for BMW in Adwords.

The old site links are now coming up in paid search. We are actually more stoked that we have 10 site links while BMW has 6 🙂

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How does this affect your SEO

This is going to cut traffic for any company which is in 2nd spot and so on.

Paid Search is more Valuable

Also this makes Paid search more valuable for businesses because the paid listing are comparable to organic listings and will more likely make a customer click on it. This means that lower end companies are better off investing in Adwords than Full on SEO.

How can you improve your listings?

Look for your brand and make sure that you have site links coming in your list.
Meta descriptions are really important now so that your visitors can see the descriptions on your inside pages. If there is a link that you would rather not have in your listings, remove that using Google Webmaster Tools

QR Codes familiarity, Why we scan and Where

August 17th, 2011 No comments

Read hear about what is a QR Code

Here is a quick infographic by Lab42 on how many people know about QR codes, How many of them use it, why they scan QR codes and where they use QR Codes.

Enjoy

Dedicated Magento Developer

August 17th, 2011 No comments

Magento Commerce Developer

We have just added a dedicated Magento Developer to the team to make changes to the code of Magento and customise Magento stores to clients requirements.

Magento Capabilities

We have been building Magento Stores for Clients since last year and have produced heaps of stores in that time. Currently we are in the process of building these Magento stores

      • Designer Heels Magento Store
      • Digital Music Store (Live – please click here to view)
      • Women’s Clothing Store
      • Online T-shirt Store
      • Industrial Online Store
      • Please subscribe to our newsletter for more Magento Updates

A new WordPress site developed every week

August 3rd, 2011 No comments

Rapid WordPress Development

We are on target to deliver a new WordPress website every week until the end of the year. Which means that we will be delivering 22 WordPress websites this year.

Please keep a look out for our blog as these sites go live and also our blog post which features all the WordPress websites that we have done.

http://www.dzineclub.com/blog/2011/01/wordpress-development-wordpress-design/

WordPress Vs Drupal Vs Joomla – Which Open Source CMS is right for you?

August 1st, 2011 2 comments

At DzineClub we work with multiple CMS platforms to make sure that we are in touch with all the latest technologies. We have dedicated staff who work with platforms such as Magento, Joomla, Drupal and WordPress.

Our CMS of choice is WordPress (for websites) and Magento Commerce (for Online stores) and it consists of our bigger team of development. The reasons we pick WordPress  and Magento is because these platforms are easier to install, develop, deploy and improve on.

This means that as a client you get speedier development, lower total cost of ownership, Quicker updates and integrations. If you need a design refresh in a few months, you don’t have to worry about the content, it will just be a matter of putting a new skin on top.

That, a CMS that is a perfect fit today might not be the best in a few years. This was the case with Joomla a few years ago and now WordPress has taken the crown from our prespective.

Some of the things we look for in a CMS before developing are:

  • How easy it is to install
  • How easy is it to update
  • How easy will it be for the client to use
  • How easy is it to put a skin/theme on top
  • How far can we push the flexibility of the CMS
  • Can the CMS handle meta data and multiple content types (pages, posts, news, whitepapers, images, events, videos)
  • How does the CMS handle SEO straight out of the box
  • How easy is it to integrate new technology onto the platform
  • How does the CMS handle multiple editors and their roles
  • Is there a defined roadmap and will it stick around in the future
  • Is there a good development base and are there lots of users who support this platform
  • What is the security behind the CMS

Based on this, we make a recommendation for a CMS for a client.

We just came across this infograph by the guys at Devious Media on the 3 open source platforms. Our summary follows after the graphic based on the infograph.  Please note that we wont be discussing Joomla as we don’t see a definite future with Joomla.

 

 

Drupal:

  • More used by Heavy/Large Enterprise companies
  • More used by complicated companies
  • Decent Developer community
  • Good Client List

WordPress:

  • Faster Updates
  • Twice as many updates than Drupal/Joomla
  • Twice as many plugins and themes
  • Larger number of developer and user adoption (upto 10 times as much)
  • More social
  • More Cost Effective
  • Lower Total cost of ownership
  • Stronger SEO straight out of the box
  • Easier to learn to use

Summary

We recommend using WordPress for most sites and have worked with a large number of sites where we have customised WordPress to work as per business needs. Please view our list of sites we have customised for WordPress here:

http://www.dzineclub.com/blog/2011/01/wordpress-development-wordpress-design/

WordPress for Medium to Large Clients

We still recommend using WordPress for Medium to Large Clients because of the level of customisation that can be done in WordPress and how quickly it can be changed and new plugins being added. What Drupal can do for such size clients can easily be accommodated using Plugins in WordPress.

WordPress or Drupal for Heavy Enterprise Clients

For sites such as the main Government site, user payments and memberships, forums, connections to ERP platforms, WordPress is probably not the right option right now. The best solution would be to customise Drupal or use a paid CMS Platform. However if you are developing your site in 6 months or a year’s time, WordPress should be a worthy competitor.

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Have you got a website that you are looking at developing and are not sure which CMS is the best to use?

Flick us an email at info@dzineclub.com and we’ll recommend a solution based on our expertise.

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