Warning: mkdir(): No such file or directory in /home/netonquarantine3/dzineclub.com/blog/wp-content/plugins/gotmls/index.php on line 250
Changes to Google Site Links and how it affects your SEO | Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development
Home > australia, seo - search engine optimisation > Changes to Google Site Links and how it affects your SEO

Changes to Google Site Links and how it affects your SEO

Google has just launched a revamped Site Links system on its Organic and in some cases Paid Search Results.

Google Organic Search Result changes

Please view the latest search results for DzineClub. Instead of just being links under the Main website title, there is now a url and a description of the pages in the links. We have seen upto 10 links on a page and with that the result seems to take almost half the page.

How does Google pick sitelinks? There is no definitive answer but runs an alogrithm which picks the specific links on the website.

image

Paid Traffic Search Result changes

For all paid traffic, Google has also started using site links. Please view example when searching for BMW in Adwords.

The old site links are now coming up in paid search. We are actually more stoked that we have 10 site links while BMW has 6 🙂

image

 

How does this affect your SEO

This is going to cut traffic for any company which is in 2nd spot and so on.

Paid Search is more Valuable

Also this makes Paid search more valuable for businesses because the paid listing are comparable to organic listings and will more likely make a customer click on it. This means that lower end companies are better off investing in Adwords than Full on SEO.

How can you improve your listings?

Look for your brand and make sure that you have site links coming in your list.
Meta descriptions are really important now so that your visitors can see the descriptions on your inside pages. If there is a link that you would rather not have in your listings, remove that using Google Webmaster Tools

Related posts:

  1. How do I improve my Google listing
  2. SEO – DzineClub Australia
  3. Google Instant – might not be good for most businesses
  4. Quick tips – 15 minute SEO – Australia sites – Search Engine Optimisation
  5. Google now including facebook pages in search – importance of social media

Facebook Comments

  1. No comments yet.
  1. No trackbacks yet.

Kyplex Cloud Security Seal - Click for Verification
Ping your blog