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Google has just launched a revamped Site Links system on its Organic and in some cases Paid Search Results.

Google Organic Search Result changes

Please view the latest search results for DzineClub. Instead of just being links under the Main website title, there is now a url and a description of the pages in the links. We have seen upto 10 links on a page and with that the result seems to take almost half the page.

How does Google pick sitelinks? There is no definitive answer but runs an alogrithm which picks the specific links on the website.

Paid Traffic Search Result changes

For all paid traffic, Google has also started using site links. Please view example when searching for BMW in Adwords.

The old site links are now coming up in paid search. We are actually more stoked that we have 10 site links while BMW has 6 🙂

How does this affect your SEO

This is going to cut traffic for any company which is in 2nd spot and so on.

Paid Search is more Valuable

Also this makes Paid search more valuable for businesses because the paid listing are comparable to organic listings and will more likely make a customer click on it. This means that lower end companies are better off investing in Adwords than Full on SEO.

How can you improve your listings?

Look for your brand and make sure that you have site links coming in your list.
Meta descriptions are really important now so that your visitors can see the descriptions on your inside pages. If there is a link that you would rather not have in your listings, remove that using Google Webmaster Tools

Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.

Here is a quick graphic that explains all the services we provide:

Getting New Leads/Prospects/Traffic

We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.

Online Development

We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues

Conversion

We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.

Retention

Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.

So what is our distribution of Clients

90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.

Here is how they use us:

DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients

We will post all the examples of our services over the next week so that you get a better idea of what we offer.

We just saw The United States of Autocomplete and got us thinking about what was the most popular search term in Google Autocomplete for Australian States and Territories. We also put in the capital city and the State abbreviation to see if that makes a difference for what people search and what shows up. Here are the results.

If the text is not clear, please click on the image to view the larger version:

The Results

Australian Capital Territory

• Australian Capital Territory legislation
• Canberra Times
• ACT health

New South Wales

• New South Wales Supreme Court
• Sydney Morning Herald
• NSW Tab

Northern Territory

• Northern Territory News
• Darwin Weather
• NT News

Queensland

• Queensland Transport
• Brisbane Lions
• QLD Transport

South Australia

• South Australia area code
• Adelaide Weather
• SA Water

Tasmania

• Tasmania tourism
• Hobart Airport
• TAS Freight

Victoria

• Victoria Police
• Melbourne Weather
• VIC Roads

Western Australia

• Western Australian Newspaper
• Perth Now
• WA Today

Better Visibility to your business

• Your business gets better visibility when people search for your business. You could potentially get to the front page of Google quickly
• Your listing gets displayed when local users or users who search locally in the area search for you or your business type. This allows you to quickly expose your brand to local customers

Convenience

• It is free to add your business. You could even upload a data file if you have branches or multiple businesses

Get more customers

• Create Coupons as an incentive to get more customers
• Display photos and videos of your business
• Add services and products to differentiate yourself from your users

Reporting and Insights

• Get insights into who is searching for your business and what products/services they are searching for. This information can help you identify new products to offer as well as remove products/services that are not on demand
• Get insights into where users are searching from. This information can help you identify target markets and audiences for marketing

 

Want to add your listing now? Head off to http://www.google.com/places and click on Add new business.

Lately we’ve been talking to a lot of small business owners who have the same questions about improving their online business. One of the bigger ones is

How do I improve my listings?

Here is what you can do today to improve your listings:

1. Break down your website pages into smaller pages and optimise the titles on them

The more pages you have, the bigger you look and have more options of changing titles on those pages to target Search Engines. If you have a page, that is longer than 2 pages, break it down.

2. Add your website to to Business Directories

Add yourself to Free Australian Business Directories. We don’t see a lot of advantage in adding yourself to a paid one unless you are trying to be a featured business.  We recently put up a list of Australian Business Directories here:
List of Australian Business Directories

3. Add your website to vertical specific Business Directories

Do a search on Google for your vertical specific Business Directories and list your website on them. Also Vertical specific online magazines, portals allow you to add yourself as a service/product provider

4. Share links with complimenting Businesses

Find out any local businesses that compliment your business and link to their website and ask them to link back to you. What’s even better is that if they put a little blurb around your business so that visitors to their site already have an idea about what you do. This will also look good from a Search Engine like Google perspective. Make sure you do not over do this or you might actually lose your listing.

5. Start a Blog

Think of a niche topic around your business and start a blog. Start putting down your thoughts and your product/service information on the blog. Make it more informative that product-based for best results.

6. Start Search Engine Marketing

Start putting a bit of money on Search Engine Marketing. Start a Google Adwords account and start out with $100 budget for a month and see how you go.

Please note that your site needs to look good compared to other sites for you to get any leads. Do a search on Google and view the pages to see how other competitors are working.

7. Put a reporting System to track and analyse

Because doing all these things take time and in some cases money, you need to make sure that you are tracking all your efforts to make sure that you are getting results back. We recommend using Google Analytics to track to see if you are getting more visitors to the site because of these efforts.

Next time we’ll tackle the second most popular question “How do I get more customers?”

Here are the top completely free Business Directories in Google in Australia. We recommend adding your listings to these directories to get more traffic into your sites. At the bottom you have some paid listings too.

Free Business Directories

Business.gov.au
Australian Directory of Government and Business Associations
http://www.business.gov.au

Hot Frog
Australian Business Directory
http://www.hotfrog.com.au

Local Business Guide 
Free Business Directory
http://www.localbusinessguide.com.au

Start Local 
Australian Business Directory and Search Engine
http://www.startlocal.com.au

Yellow Pages®
Yellow Pages® Local Business Directory
http://www.yellowpages.com.au

Paid Business Directory

AusDirectory
Free Business Directory Listings
http://www.ausdirectory.org

AussieNow
Australian Local Business Directory
http://www.aussienow.com.au

Nationwide
Business Directory of Australia
http://www.nationwide.com.au

You should be able to make this change yourself or ask your web designer/developer.

1. Identify Main Keywords

Identify the main keywords that you want to appear in search engines for. Find out how competitive those keywords are and use tools to pick the right ones. Try Using the Google Keyword Tool

2. Insert these keywords on Page Titles where applicable

Change the titles of your page to match the keywords you want to appear on Google. Make sure you use the main keywords on your home page title.

3. Change Meta Description for Pages

Change meta description on the pages to target keywords as well as a quick description of the pages

4. Insert these keywords on the front page

Insert text on the front page which describes what you do but making sure that you are inserting these keywords on the front page.

5. Manage Webmaster Areas

Go to Google Webmaster Central, Yahoo! Site Explorer and Bing Webmaster and add your site and your sitemaps

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If you are unable to make these changes yourself and would like to make these SEO changes on your site, contact DzineClub  at info@dzineclub.com for info on how we are enabling other Small and Medium Businesses to take control of their SEO.