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Update: Email Marketing to Facebook.com Email Addresses

February 20th, 2011 No comments

This post is an update to our comprehensive guide for Email Marketing to Facebook.com email addresses. Please read it before reading this.

Facebook.com email addresses

Last month we did a comprehensive test on how to market to Facebook.com email addresses. Soon there will be millions of @facebook.com email addresses that people will start using very soon. Since it is a new email platform we tested different types of emails to see which one works and which one doesn’t.

Testing Facebook.com email addresses

We did the following tests

Text Emails to Facebook – general text emails to facebook.com email addresses
Text Emails with Image Image Attachments
Text Emails with PDF Attachments
A proper email marketing campaign

When we ran the tests a properly formatted email campaign didn’t show up on Facebook messaging, We have just done a test now and it is now showing the email properly as it is supposed to be seen. So you can start sending out your emails now.  Here is a dzineClub email as delivered to @facebook.com email address.

Email marketing @facebook.com address

 

However that said, you still have to click on Expand to actually view the email so you might want to think about whether it is worth sending them a text email or a fully formatted HTML email.

Best Practice Guide for @facebook.com email addresses

To view the full results and to download our Best Practice guide, please click on the banner below.

Online Catalogue – Interactive Software

February 20th, 2011 No comments

Do you still use a Print or a PDF Catalogue?

Whilst using a Print or a PDF Catalogue is a great idea, there are some drawbacks if you don’t have an online version of it that can be accessed from your website at any time.

We can help you turn your Print or PDF catalogue into a stunning online version with real turn page effect. This means that your customers can view your catalogue without downloading anything and can read it like a book.

Whenever you update your catalogue, all you have to do is update your file and everyone is looking at the latest version.

Advantages of using an online Flip Catalogue compared to print catalogue

Some advantages of using a flip catalogue compared to a print catalogue are such

Search Engine Optimisation

The print catalogue doesn’t give you any visibility on Google. your PDF catalogue gives you a better visibility, However a flip catalogue will give you a lot of visibility for Search Engines such as Google, Bing and Yahoo. This way your visitors and customers can find your catalogue by just searching for it on Search Engines rather than having to go to your website and downloading it.

Access your Flash Flip Catalogue Anywhere

All you need is a browser and internet. And everyone has that. The address of your catalogue will be similar to http://www.yourwebsite.com.au/catalogue and when you type that into your browser your visitors will be able to read your catalogue like a book.

Mobile Devices – iPad, iPhone and Android Support

We can make your catalogue available on your visitors mobiles as well. Even on the iPhone, iPad and Android, your customers can read your catalogue like a book with a real page turn effect.

Offline access via CD, USB, DVD

You can also allow your visitors to download an executable file that opens up your catalogue so that they can use it when they want. This allows them to access your catalogue without any internet.

Google Analytics Deep Integration

With your print and PDF catalogue, you get no stats on how successful it is. You might be able to get some data as in how many people downloaded it but that’s about it. You need more stats and data to increase your marketing effectiveness. We will embed Google Analytics with your catalogue so that you can view stats such as

  • How many times the catalogue has been viewed
  • How long are your customers spending on the catalogue
  • What is the most popular page on the catalogue
  • What cities of the world are your visitors coming from
  • How are your customers finding your catalogue

and lots more…

Using this information you can not only provide your customers with a better catalogue but also more relevant content.

Full Screen Catalogue View

Your customers can access the catalogue in full screen giving them better views of your catalogue as well as uninterrupted time to go through everything that they want to see.

Finding content faster on your Interactive Online Catalogue

Having your company catalogue is great but if you have a big catalogue, it becomes a pain finding information on the catalogue. The online interactive catalogues we build for our clients have the following features to make it easy to navigate

Table of Contents

A table of contents which you can use to direct your visitors to the content they are interested in. So your customers can open the Table of Contents click on the products page, view the products, click on “how to order” get to the order page and get instructions on putting the order.

Search for any text on the Online Catalogue

We extract the data from your PDF catalogue and index all the text so that your customers can simply go into the catalogue and search for the product using a name.

Interested in improving your catalogues?

If you are interested in improving your catalogues and looking at examples, please email us at info@dzineclub.com

Web Analytics Strategy

November 1st, 2010 No comments

I was doing a talk in Swinburne University a few days ago where I discussed the best strategy for Web Analytics. Now there are multiple ways around this but the best results that we see are when we follow this pattern

Define your target online segment

You don’t want to track everyone who lands on your website. Define that online segment who have the highest chance of conversion.

For us, Melbourne and Sydney visitors are our target market.

Define your conversion and goals metrics

What is conversion for you, be clear with that. Then build some goals around the conversions. It might be selling a product, subscribing to a newsletter, downloading a whitepaper. Then build some goals around your conversion metrics.

  • For whitepaper downloads it might be number of pages viewed per visit
  • for Newsletter subscriptions it might be number of information pages viewed per visit
  • For Product sales it might be how many product pages viewed per session

Define your conversion steps

Build all of your conversion pages following best practices and define the steps clearly. Such as for an online store
Categories/Search Page > Product Page > Cart/Checkout Page > Payment Page > Confirmation Page

Put Call to Action buttons/ links

Put call to action buttons/links on all the pages. Make sure that every customer knows how to buy a product from you, or to subscribe to your newsletter or to download that whitepaper whatever conversion is for you.

Create Conversion Funnels in Google Analytics

Build Conversion funnels in Google Analytics based on your conversion and track them periodically

Create Goals in Google Analytics

Build goals in Google Analytics and track them periodically

Create Segmented Report in Google Analytics

Create the segment of your target market in Google Analytics and use that to track your metrics.

Make changes based on analytics Data

Review the site monthly and make changes on

  • Conversion Steps
  • Call to action and placement
  • Testing and Targeting messages
  • Other online elements

Online Stores / e-commerce Must Do’s

August 30th, 2010 No comments

Easy to reach contact Information on each page

Helps the customer enquire about the product at any stage of the purchase. If they were not sure about buying the product, your reply should help them make the decision.

Allow to buy without creating an account

Make it easy and quick for the casual shopper to your online store. As long as you get paid for the product and it is easy for the customer to buy it, that is all that should matter. Also make sure that you have the option to create an account for easier repeat purchases.

Product refining options

As you dig deeper into category, there should be options to refine your search based on different attributes. Colour, size, price etc.

Price Range Options

Have a few price ranges to match the budget against products. More often than not a visitor is thinking more around the price than the product

Multiple and Detailed Product Pictures

With latest zoom plug-ins and scripts, there is no excuse to not have a picture that can be enlarged and zoomed into. Most products also require multiple angle shots for best customer experience.

Detailed Shipping Rates and Calculator

Don’t make the shipping rates a last minute surprise (or shock) Inform your visitors from the start on how much it would cost them to ship the product.

Return Policy

Customers are always wary of buying products online. Make sure that you have detailed the return policy and re-enforced it on the pages to keep them at ease.

Alerts for out-of-stock Products

Set up alerts for products that are out of stock. When the product lands in the store, the customers get automatically notified.

Related and Combined Products

Show a list of related products. If a customer is already looking at a product, chances are that they will want a related product or look at a related product as an alternative.

Product Pictures in Real Life

Make sure you have enough of the product pictures in real life scenarios. Think of IKEA for example. This makes a huge different in user perception.

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