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DzineClub Digital Services explained

June 16th, 2011 No comments

Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.

Here is a quick graphic that explains all the services we provide:

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Getting New Leads/Prospects/Traffic

We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.

Online Development

We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues

Conversion

We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.

Retention

Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.

So what is our distribution of Clients

90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.

Here is how they use us:

DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients

We will post all the examples of our services over the next week so that you get a better idea of what we offer.

Online Catalogue – Interactive Software

February 20th, 2011 No comments

Do you still use a Print or a PDF Catalogue?

Whilst using a Print or a PDF Catalogue is a great idea, there are some drawbacks if you don’t have an online version of it that can be accessed from your website at any time.

We can help you turn your Print or PDF catalogue into a stunning online version with real turn page effect. This means that your customers can view your catalogue without downloading anything and can read it like a book.

Whenever you update your catalogue, all you have to do is update your file and everyone is looking at the latest version.

Advantages of using an online Flip Catalogue compared to print catalogue

Some advantages of using a flip catalogue compared to a print catalogue are such

Search Engine Optimisation

The print catalogue doesn’t give you any visibility on Google. your PDF catalogue gives you a better visibility, However a flip catalogue will give you a lot of visibility for Search Engines such as Google, Bing and Yahoo. This way your visitors and customers can find your catalogue by just searching for it on Search Engines rather than having to go to your website and downloading it.

Access your Flash Flip Catalogue Anywhere

All you need is a browser and internet. And everyone has that. The address of your catalogue will be similar to http://www.yourwebsite.com.au/catalogue and when you type that into your browser your visitors will be able to read your catalogue like a book.

Mobile Devices – iPad, iPhone and Android Support

We can make your catalogue available on your visitors mobiles as well. Even on the iPhone, iPad and Android, your customers can read your catalogue like a book with a real page turn effect.

Offline access via CD, USB, DVD

You can also allow your visitors to download an executable file that opens up your catalogue so that they can use it when they want. This allows them to access your catalogue without any internet.

Google Analytics Deep Integration

With your print and PDF catalogue, you get no stats on how successful it is. You might be able to get some data as in how many people downloaded it but that’s about it. You need more stats and data to increase your marketing effectiveness. We will embed Google Analytics with your catalogue so that you can view stats such as

  • How many times the catalogue has been viewed
  • How long are your customers spending on the catalogue
  • What is the most popular page on the catalogue
  • What cities of the world are your visitors coming from
  • How are your customers finding your catalogue

and lots more…

Using this information you can not only provide your customers with a better catalogue but also more relevant content.

Full Screen Catalogue View

Your customers can access the catalogue in full screen giving them better views of your catalogue as well as uninterrupted time to go through everything that they want to see.

Finding content faster on your Interactive Online Catalogue

Having your company catalogue is great but if you have a big catalogue, it becomes a pain finding information on the catalogue. The online interactive catalogues we build for our clients have the following features to make it easy to navigate

Table of Contents

A table of contents which you can use to direct your visitors to the content they are interested in. So your customers can open the Table of Contents click on the products page, view the products, click on “how to order” get to the order page and get instructions on putting the order.

Search for any text on the Online Catalogue

We extract the data from your PDF catalogue and index all the text so that your customers can simply go into the catalogue and search for the product using a name.

Interested in improving your catalogues?

If you are interested in improving your catalogues and looking at examples, please email us at info@dzineclub.com

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