Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

With DzineClub hosting plans, most of the times we set you up with a Google App account. This allows you to access emails via a Gmail interface and also set up your email on Outlook, Entourage, Apple Mail, Mozilla Thunderbird etc.

To set up your Google App email account on Outlook 2007, please use the following steps:

Open Outlook 2010
If you don’t already have an email associated, it will ask you to set it up, Click Yes.

If you already have one email associated in Outlook (old email) click on File and on the screen click on Add Account

Enter your details and click on “Manually configure server settings or additional server types”

Click Next

Select Internet E-mail

Click Next

Enter all of your details

Please note that your username is your email address.

Incoming mail server is : imap.gmail.com
Outgoing mail server is: smtp.gmail.com

Click on More Settings

Select Outgoing Server tab and tick (My outgoing server requires authentication)

Click on Advanced Tab

Server Port numbers:

Select “SSL” under “Use the following type of encrypted connection”: SSL

Insert Incoming server (IMAP) as 993

Select “TSL” under “Use the following type of encrypted connection”: TLS

Insert Outgoing server (SMTP) as 587

Click

Click on Next to complete 

Outlook will test the account to make sure its working.

Press Close on the box when you get both the tick marks.

Click on Finish to complete

Click on the upload button on top right

Click on Upload Video button and select the video file from your local computer

Select one or more files from your local computer and start uploading

Change the Video information (title, description, tags, category) etc and click on Save Changes to save the information

What is a Bounce in Email Marketing

Bounce means that your email has returned (bounced back), the server where it was sent rejected it for a reason and sent it back to you. A bounce means that your email was not delivered. There are two kinds of Bounces

A Hard Bounce (can’t deliver email at all)

This is your more logical reason for a bounce, that the email address is invalid or doesn’t exist. Reason for a hard bounce can be

• The subscriber has left the company (and their email has been removed from the server – not redirected but removed)
• The domain has changed or removed (the company has changed their domain or stopped using their domain)
• The email address is spelt incorrectly

A Soft Bounce (can’t deliver email at that time)

Soft Bounces happen when there the email could not be delivered at that time. The email address is still valid but couldn’t get the email at that time. This could be because

• The email is too large than the servers size limit
• The subscriber’s mailbox is full and cannot accept any more emails at that time.
• The recipient mail server is temporarily down

 

How does DzineMail DIY Email Marketing platform handle Bounces

Dzinemail handles the two bounces separately

• Hard Bounces are automatically put into bounce list and not sent any more emails
• Soft Bounces are not sent any more emails if they have bounced 3 times in a row. Dzinemail does this since this is very unlikely for normal email addresses and there is no point in sending out emails to someone who cannot receive emails.

How can you Reduce Bounces?

Obviously, there is no point in sending emails to subscribers who have moved on or can’t receive your emails. Depending on your list, you can expect for it to reduce by 10-30% over a year by purely bounces. It is very important to make sure that you are cleaning your data as well as bringing new subscribers to your list to make up for the cut.

Make sure all of your data is opt-in

Obvious but we have to say it. Make sure your data is all opt-in. So many times we see clients trying to send their email to the whole world and that just means you are paying more. Only communicate with users who want to hear from you.

Want to make it even more focused? make it a double-optin list

Clean up the email address mistakes

Hotmail.com.au, yahooo.com, gmail.com.au etc  Is there a ! in place of a @. Make sure you go through your list quickly before and after the email to make sure that there are not email address mistakes. Don’t rely on your subscribers to give you the right information.

Follow up with a phone call

Depending on how big your list is, or how big your average order value is, this might be a good strategy. If you see an email address as bounced, get someone to give them a call and get their right email address. It will build up the relationship.

Domain Delivery Reports

Sometimes some servers block your emails. Happens to everyone 🙂

We once managed email for a huge company, who had paid subscribers but one of the ISPs blocked the emails. This meant that the paid subscribers couldn’t get their emails. This popped up in one of the domain reports that there were about 25 users on that domain but no opens and clicks on the domain. We had a quick chat with the ISP, threatened them that we’ll ask our members to change ISPs and they enabled the emails.

Always keep an eye out for the domains and if you see any irregularity in domains. If you see a lot of bounces under the same domain, there might be something wrong.

Check your email for spam

Make sure you check your email for spam before you send it out. Every time you send out an email you should at least get a spam report on it. Sometimes things combine to push you just over the line. Over time, if you have spammy emails, your emails will start bouncing.

Need an email marketing platform with capability and a team with the smarts?

Contact us for a pricing. We work with clients all over the world in email marketing.

The Facebook Like and Send Button

Facebook has recently launched the Like/Send button that replaced their old like/share button. This means that now a user can do one of two things

Publicly like the page in Facebook

By Clicking the like button, the user us publicly liking the page and letting all of his friends know that he likes the page. The result of clicking the like button means that this information is displayed on his feed (wall).

Privately send the page to Facebook friends or Facebook group

A user can also use the send feature to send the page privately to one or more friends or to a group in Facebook.

Test it out

What does it look like? and how does it work? Test it out on top of the blog post here

We are currently working on the following projects for our clients

Car Listings Website built in WordPress

We are currently building a car listings site in wordpress which will allow different vehicles to be put into different categories and searched on.

Facebook Viral Competition App

We are also currently working on a Viral facebook competition that leverages the abilities of Facebook to create a viral effect.

Three Online Magento Stores

We are building three online magento stores which will be released live in the next few days

Email Marketing for 2 Clients

We will be enabling email marketing for two of our clients

Two Interactive Catalogues

We are launching two interactive catalogues for two of our clients this month. We will put up updates as soon as they are ready.

Two Mobile Websites

We will be building two mobile websites this month for clients who have existing websites and are seeing a lot of users come from mobiles. These websites will work on all the mobile platforms such as Android, iPhone and Windows Mobile.

More updates to come

To play a part in helping the global environment, all DzineClub staff’s Business Flights are now offsetted for carbon emissions.

At the end of each year, we’ll now put up an update with how much carbon emissions have been offsetted using this system for our travels.

DzineMail Email Marketing User Guide

The DzineMail Email Marketing User Guide has now been updated with newer content. If you are currently using DzineMail to send out your emails and haven’t received the latest copy, please get in touch with your account manager to get the latest copy.

The latest updated User Guide covers the following topics

• dzineMail Interface and all the different areas
• Importing your list into dzineMail email marketing platform
• Troubleshooting Data Imports
• Setting up and sending out an email campaign
• A/B Testing the subject line of your email campaign
• A/B Testing the body of your email campaign
• A/B Testing the From name of your email campaign
• Viewing A/B Testing Reports
• Email Marketing Resources

WordPress Development Videos

We are now adding a dedicated support channel for our clients that shows them how to manage and maintain their wordpress blogs. We also have these videos on our youtube channel: www.youtube.com/dzineclub

All our new WordPress clients will also get a high res version of the videos which will help them manage their content better.

WordPress Tutorial Videos Series:

Adding Posts, Uploading Images and Creating Links in WordPress

This is the first video in the series and will show how to add new posts, upload images or use images on the posts and how to create links (both websites and email addresses). This also shows some new features of wordpress 3.1

 

Adding Photo Gallery in WordPress

This tutorial shows you how to add a Photo Gallery in WordPress using the images on your local computer.

This one is in HD, so please click on the fullscreen button to view it in HD.

WordPress Development in Melbourne or Sydney, Australia

For WordPress development enquiries, please contact us at info@dzineclub.com

Creating the Signature

Open Outlook 2003

Select Tools > Options

On the box that pops up Select Mail Format (third tab)

Click on Signatures button down the bottom

Click on New and Give the signature a name and Click Next

Enter your details

Put the cursor where you want the image to show

Right Click here and select “Insert Image”

Click the Browse button and find your image

Click on OK

Associating the Signature

Select Tools > Options
On the box that pops up, Select Mail Format

On the Signatures section , where it says “Signature for new messages”, pick your new signature that you just created.

Click OK

This should now work

We have just integrated login areas on our website. So you don’t need to remember where to go to log in. Please click on the login button on the navigation bar to go to the respective login area. The login area currently works for:

DIY Email Marketing Platform – dzineMail

If you use our DIY Email Marketing paltform, please click on the Log In > dzineMail to log into your email marketing application.

Keyword Ranking Tool – dzineSEO

If you use our Keyword Ranking Tool to improve your SEO, please click on Log In > dzineSEO to view your current rankings, keyword research and competitor information.

DIY Shopping Cart – dzineStore

If you have an online store with us on the dzineStore platform, please click on Log In > dzineStore to go into your shopping cart’s control panel and make changes to your products.

Plug and Play CMS Platform – dzineCMS

If you use our plug and play CMS platform to make text changes to your website, please click on Log In > dzineCMS to log in and make changes to images and text on your website.