Go to http://www.picnik.com
Click on Get started now
Click on upload a photo
Select a photo from your local computer and click open
Click on Edit tab
If you have unwanted borders etc on your image, you might want to crop the image first, to crop click on crop
and drag the circle handles until you are happy, then click on ok.
Then click on resize
Put in the dimensions that you would like and click on OK
Click on Save and Share
enter file name
use format (jpg)
use recommended compression quality
and click on Save Photo
Interactive Display Homes for Zuccala Homes
We have built a flash interactive Display Homes viewer for Zuccala homes that allows a user to view all the Display Centres. The flash viewer shows all the Display Centres with maps and allows a visitor to quickly know where the display centre is.
Houses on Display
The individual houses on display are connected through the Display centre. The display centre lists which houses are on display. The visitor can click on the individual home on the display centre and view the home details.
Google Maps Integration with Display Homes
To make it easy for the visitor to find the home and eventually go to the display home centre, the system is connected to a Google Map that shows all the locations. From here a user can view all the houses in google maps, get directions etc.
What is Keyword Cannibalisation
Keyword Cannibalisation is a process where your pages don’t get indexed properly by Google because they are similar in content or keywords. So in essence they are fighting with each other to gain rankings on Google and at the end not getting anywhere because Google cannot prioritise and distinguish those pages.
So having more pages with similar content is not necessarily a good thing to lift your ranking. It might be working against you.
Obviously Search Engines don’t want users to build copies of popular content to get higher rankings on websites. Remember Search Engines want the user to have a good experience on the site. Most of the things that Search Engines do is based on the user and not on the website.
Search Engines want to see a good distributed content across the website so that when a visitor jumps from one page to the other, they get good information from the second page.
What causes Keyword Cannibalisation
- Multiple pages with same titles
- Multiple pages with similar heading tags
- Multiple pages with similar content
- Multiple internal links going to different pages, so if you have a link saying services which goes to 5 different pages, it is suss
- Multiple similar external links going to different pages
Solution to Keyword Cannibalisation
- Create different titles for each page and make them separate
- Use different keywords in headings of your pages
- Don’t create multiple similar copies of the same page. This is pointless form SEO, user experience and conversion perspectives. After a few pages on the same topic, just go back and improve them instead of adding new ones.
- Don’t have similar links going to different pages of the website. So in one page if it says click here to view services, make the other one click here to view our ABC Services etc
Is it time to start Social Media Optimisation?
With the onslaught of Social Media tools and we sharing more than sharing, is it time to start Social Media Optimisation? Facebook was the number 1 site in US in March and in August, Americans spent more time in Facebook than in Google. If this continues, chances are that your brand will be researched by more and more Facebook users every day. Is your brand ready for this?
Do you have a Facebook fan page?
Facebook is not what it was a couple of years ago. It is not where teenagers go and chat to their friends now. Google indexes Facebook Fan pages. Companies have millions of fans on their fan pages. When a Facebook user searches for a product/service that you sell, does your Fan page come up in the list?
Does content on your website have a Facebook like or share button?
Facebook is testing search where when you search for content, content that is being liked the most by Facebook users comes on the top of search results. You need to make sure that your content has a share and like button on your website.
dzineLabs is where our developers create software that helps your build your website and online marketing. Essentially it is our software development area. Currently there are two inhouse software that we have developed which makes it into dzineLabs.
Currently dzinelabs beta products are only available to existing clients so dzineSEO is available to our existing clients. Full products such as dzineStore is available to all our clients.
Please click on the links to view more information about dzinelabs software
The SEO Platform for SEO Professionals and Online Businesses – DzineSEO
5 minute shopping Cart
Thinking of starting an eCommerce Store or a shopping cart. Here are the things you need to consider before setting one up.
1. Stock Inventory
How are you going to manage your inventory. If you put up a product online, you will need to make sure that you have the product in stock. Also if you sell the product from its physical location, you need to make sure that you update the product inventory on your website.
2. Postage, Handling and Delivery
How are you going to deliver your product.
- Are you going to check every order, put them in envelopes and send it through the post
- Are you going to hire a courier who can run around and get your products delivered quickly
- Does your product meet the requirements to go through post/courier
- Is it a fragile item?
- How much are you going to charge for Postage and Handling?
- Are you going to offer international postage?
- Do the dimensions of the product make it an issue for Postage?
3. Photographs of products
- How are you going to get photographs of the products.
- Do the photographs of the products adequately display the product
- Do the photographs answer all the questions your potential customer has from the look of the product
- Are the photographs so well done that the actual product looks inferior compared to the photograph?
4. Sale and Promotions
- Are you going to run sales and promotions
- Does your eCommerce platform allow you to mark products down
- How will you communicate sales and promotions to your customers
5. Marketing your Online Store
- How will you market your store?
- How will you initially get customers to the online store?
- Have you got a list of email addresses of customers that you can communicate to?
- Have you got an social media strategy?
- How will your existing customers know that they can buy products online?
More to come on this later….
Everything is great about analytics but over time analytics loses its value because of these two problems
- It is hard to access
- You do not know what actions to take based on the reports
Making Analytics easy to access
We’ll look at how we can solve the first issue on this post, being hard to access.
Google Analytics has a great way of setting up alerts and scheduling of sending reports that makes it easy for you to access data. The problem with things being sent to you is that you are not motivated to view them. For me, my analytics reports land on my inbox once every 2 weeks and I barely look at them. What I really do to view what my visitors are doing is use custom applications that read analytics data and I can access information that is important for me through these. Here are a bunch of applications on iphone and Adobe Air that you can use to keep track of your analytics.
For this post we’ll mainly focus on free applications:
Google Analytics – Adobe Air applications
Polaris for Google Analytics
Polaris is a cross-platform desktop widget for Google Analytics. With 8 standard reports it’s the easiest way keep your data always instantly available. The rich interface and swift navigation make it a pleasure to use.
Download Polaris for Google Analytics here
TrakkBoard Adobe Air Application for Google Analytics
Trakkboard allows you to compare and view reports on single or multiple Google Analytics accounts form one dashboard. You do not need to log into Google Analytics and can create multiple dashboards for the data you are comparing.
Download TrakkBoard for Google Analytics here
Piwik – Adobe Air applications
Desktop Web Analytics for Piwik
If you use Piwik Analytics, Desktop Web Analytics for Piwik is an amazing app to visualise your analytics. You can set up multiple profiles so that you can view multiple analytics accounts. There is also a live tab where you can view what users are doing live on your website.
Download Desktop Web Analytics for Piwik here
Please note that you have to be logged into WordPress to do this
Open the WordPress page/post that you would like to change
Click on pages / posts
Click on Add New to add a new page or post
OR
Click on edit on a page to update any of the pages or posts
Upload Image
On the page that opens up, on the top left hand there is a Upload/Insert area
Click on the image button 
A new popup will open up:
Click on select files and select the file to upload. This will start uploading the image, once the image is uploaded it will take you to this popup.
Remove the link URL (so that the image doesn’t link to itself). Click on None to do this:
Give it a SEO friendly title (currently it will be the image name, make it a description of the image, spaces are allowed)
Leave alignment as None
Select Full Size from the size menu
Insert Image
Click on Insert into Post
This will insert the image into the page or the post
With DzineClub hosting plans, most of the times we set you up with a Google App account. This allows you to access emails via a Gmail interface and also set up your email on Outlook, Entourage, Apple Mail, Mozilla Thunderbird etc.
To set up your Google App email account on Outlook 2007, please use the following steps:
Start Outlook
If you already don’t have an email address associated.
It will ask you to set up a new email. CLICK YES.
If you already have an email address, click on Tools, Account settings
Click on New and Select Microsoft Exchange, POP3, IMAP or HTTP
Enter your name, email and password
Tick Manually configure server settings or additional server types
Choose Internet e-mail and click next
Enter Internet e-mail Settings
- Enter your Name
- Enter your email address
- Enter your account type as IMAP
- enter your username which is your full email address
- Enter your password
- Click on more settings
Click on More Settings …
Click on Outgoing Server Tab
Check My outgoing server (SMTP) requires authentication and make sure Use same settings as my incoming mail server is checked
Click on Advanced Tab
Insert Incoming server (IMAP) as 993
Select “SSL” as the following type of encrypted connection: SSL
Insert Outgoing server (SMTP) as 587
Use the following type of encrypted connection: TLS
Click on OK
You should be all set to go. Make sure you use emails for the better of humanity
If you are using Google Analytics and not tracking your outbound links, you might be not getting enough intelligence on your website. Here are some of the things that outbound link tracking can tell you
How many times someone has clicked on your email link (in contact us) compared to how many emails you have received.
If you have a high number of clicks, but a low number of enquiries, it might make sense to create a contact us form and use that instead.
How many times are your PDFs getting downloaded
Have you got documents in your website. If any of your PDFs have a very high demand, it might make sense to ask the user for their email address before they can download the PDF. This way you are capturing more data about your visitors
Are you sending a lot of traffic to your affiliates
You can essentially track if you are sending a lot of traffic to your affiliates and if you are, and if they are turning into sales or enquiries, you should charge commission on that traffic.
Outbound links tracking
Even your general outbound links (such as maps, review sites ) etc, you can track them to see if any of your investments are turning into action for you.
Want to get more intelligence from your website and use that to improve your business?
Talk to us info@dzineclub.com
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