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Here is a great article about Content writing from “The Elements of Content Strategy” – a book by Erin Kissane

Here is the outline of the first chapter

• Good content is appropriate for the user and the business
• Good content is useful
• Good content is user-centered
• Good content is clear
• Good content is consistent
• Good content is concise
• Good content is supported

Click here to read the first chapter “A Checklist for Content Work”
Click here to buy the book

Great Slideshow on Content Strategy

Along with that, here is a great slideshow on Content Strategy

Context As a Content Strategy: Creating More Meaningful Web Experiences through Contexual Filtering