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Archive for the ‘Email Marketing’ Category

Email Marketing Triggered Nurturing Programs

July 12th, 2011 No comments

What are Triggered Email Dialogs / Nurturing Programs

While email marketing is all about sending content to a group of subscribers at one time, a nurturing program is about sending smaller bits of content to users over time. These smaller bits most likely are not running at the same time.

Where can you use Triggered Email Dialogs/ Nurture Email Programs

Nurturing Dialogs are mostly useful for trainings, events, product training, service training and date based events. These are not useful for company news and updates.

You can use it for:

  • Sending a series of 3 or 4 emails to your subscriber when they join the newsletter and educating them .
  • When a customer buys your product/service you can send a series of emails that train your customer on using the producr or the service.
  • Send Happy birthday email to a subscriber (if you have their birth date)
  • Send product renewal emails to your customer a month before their subscription expires.
  • Send feedback surveys to a customer 7 days after purhcase of a product/services.

Demo of a Dzinemail Nurturing Program

Here is a demo of how a nurturing program works.

To view the demo, just enter your email address on the form below and we will send you a series of 4 emails talking about a nurturing program. Here is how they will come to you:

Enter your email to view the demo

  • A welcome email instantly after you subscribe
  • Second email after an hour
  • Third email after an hour of the second email
  • Fourth email after an hour of the third email

 

DzineMail Nurturing Program Demo

This can be your subscription form, or product information form, event form.. you get the point 🙂



Hard Bounces, Soft Bounces and reducing bounces in Email Marketing

June 28th, 2011 No comments

What is a Bounce in Email Marketing

Bounce means that your email has returned (bounced back), the server where it was sent rejected it for a reason and sent it back to you. A bounce means that your email was not delivered. There are two kinds of Bounces

A Hard Bounce (can’t deliver email at all)

This is your more logical reason for a bounce, that the email address is invalid or doesn’t exist. Reason for a hard bounce can be

  • The subscriber has left the company (and their email has been removed from the server – not redirected but removed)
  • The domain has changed or removed (the company has changed their domain or stopped using their domain)
  • The email address is spelt incorrectly

A Soft Bounce (can’t deliver email at that time)

Soft Bounces happen when there the email could not be delivered at that time. The email address is still valid but couldn’t get the email at that time. This could be because

  • The email is too large than the servers size limit
  • The subscriber’s mailbox is full and cannot accept any more emails at that time.
  • The recipient mail server is temporarily down
  •  

    How does DzineMail DIY Email Marketing platform handle Bounces

    Dzinemail handles the two bounces separately

  • Hard Bounces are automatically put into bounce list and not sent any more emails
  • Soft Bounces are not sent any more emails if they have bounced 3 times in a row. Dzinemail does this since this is very unlikely for normal email addresses and there is no point in sending out emails to someone who cannot receive emails.

How can you Reduce Bounces?

Obviously, there is no point in sending emails to subscribers who have moved on or can’t receive your emails. Depending on your list, you can expect for it to reduce by 10-30% over a year by purely bounces. It is very important to make sure that you are cleaning your data as well as bringing new subscribers to your list to make up for the cut.

Make sure all of your data is opt-in

Obvious but we have to say it. Make sure your data is all opt-in. So many times we see clients trying to send their email to the whole world and that just means you are paying more. Only communicate with users who want to hear from you.

Want to make it even more focused? make it a double-optin list

Clean up the email address mistakes

Hotmail.com.au, yahooo.com, gmail.com.au etc  Is there a ! in place of a @. Make sure you go through your list quickly before and after the email to make sure that there are not email address mistakes. Don’t rely on your subscribers to give you the right information.

Follow up with a phone call

Depending on how big your list is, or how big your average order value is, this might be a good strategy. If you see an email address as bounced, get someone to give them a call and get their right email address. It will build up the relationship.

Domain Delivery Reports

Sometimes some servers block your emails. Happens to everyone 🙂

We once managed email for a huge company, who had paid subscribers but one of the ISPs blocked the emails. This meant that the paid subscribers couldn’t get their emails. This popped up in one of the domain reports that there were about 25 users on that domain but no opens and clicks on the domain. We had a quick chat with the ISP, threatened them that we’ll ask our members to change ISPs and they enabled the emails.

Always keep an eye out for the domains and if you see any irregularity in domains. If you see a lot of bounces under the same domain, there might be something wrong.

Check your email for spam

Make sure you check your email for spam before you send it out. Every time you send out an email you should at least get a spam report on it. Sometimes things combine to push you just over the line. Over time, if you have spammy emails, your emails will start bouncing.

 

Need an email marketing platform with capability and a team with the smarts?

Contact us for a pricing. We work with clients all over the world in email marketing.

DzineClub Digital Services explained

June 16th, 2011 No comments

Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.

Here is a quick graphic that explains all the services we provide:

clip_image002

Getting New Leads/Prospects/Traffic

We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.

Online Development

We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues

Conversion

We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.

Retention

Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.

So what is our distribution of Clients

90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.

Here is how they use us:

DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients

We will post all the examples of our services over the next week so that you get a better idea of what we offer.

Latest Projects Update – 2011

May 26th, 2011 No comments

We are currently working on the following projects for our clients

Car Listings Website built in WordPress

We are currently building a car listings site in wordpress which will allow different vehicles to be put into different categories and searched on.

Facebook Viral Competition App

We are also currently working on a Viral facebook competition that leverages the abilities of Facebook to create a viral effect.

Three Online Magento Stores

We are building three online magento stores which will be released live in the next few days

Email Marketing for 2 Clients

We will be enabling email marketing for two of our clients

Two Interactive Catalogues

We are launching two interactive catalogues for two of our clients this month. We will put up updates as soon as they are ready.

Two Mobile Websites

We will be building two mobile websites this month for clients who have existing websites and are seeing a lot of users come from mobiles. These websites will work on all the mobile platforms such as Android, iPhone and Windows Mobile.

More updates to come

Email Template gallery updated with two new email templates

May 4th, 2011 No comments

At DzineClub, we help our clients marketing themselves through various mediums. One of our more popular mediums is email Marketing.

Using Dzinemail, our clients can set up emails and send them out themselves quickly and easily. We build good looking and usable templates for them and put it in Dzinemail where they can make changes in a “What you see is what you get” WYSIWYG editor and send out the emails.

Email Templates Gallery

We have built an email templates gallery showcasing all the emails that we have done for our clients. We have just updated it with two of our new email clients “Tourism Tahiti” and “Premier Clean” with their templates.

Please click here or on the image below to view the new templates.

Email Templates Gallery

Need a Email Template that not only looks good but gets better Opens?

If you would like to get your email professionally developed, feel free to send us an email at info@dzineclub.com

Export Contacts from Outlook 2007, Outlook 2010 to DzineMail Email Marketing

May 4th, 2011 No comments

Exporting Contacts from Outlook 2000 – 2007

  • Open Outlook
  • Click File > Import and Export
  • Click Export to a file and click Next
  • Make sure “Comma Separated Values (Windows)” is selected and click Next
  • Highlight/Select the Contacts Folder and click Next
  • Save the File

Exporting Contacts from Outlook 2010

  • Open Outlook
  • Click File and then Open
  • Click “Import”
  • Click Export to a file and click Next
  • Make sure “Comma Separated Values (Windows)” is selected and click Next
  • Highlight/Select the Contacts Folder and click Next
  • Save the File

Importing Contacts into DzineMail Email Marketing

  • Log into DzineMail
  • Click on Manage Subscribers tab
  • Click on Add new Subscribers button
  • Click on Import from a file tab
  • Click on Browse button and browse to the location of the file
  • After selecting the file, click on Import these subscribers button
  • Match the columns as required, make sure you match the email address and the name columns
  • Click on Import

Awesome new email marketing report: Dzinemail Worldview

April 1st, 2011 No comments

Social & Location Interaction  with your email campaign

The contact map view report has just been released for Dzinemail which allows you to view in real time how and where your subscribers are interacting with your email marketing campaign.

View in real time

  • who is opening your email from what location
  • who is clicking on your email from what location
  • Who liked (Facebook) your campaign from which location
  • Who tweeted your campaign (twitter) from which location

Email Marketing - Customer Location Iteractions

View Profiles not just email addresses

A picture speaks a thousand email addresses 🙂 View your customers social profile pic as they interact on social networks.

Location Based Social Interactions

Has your latest email campaign started in Australia but gone viral in Brazil? Find out by looking at the map.

Share interactive email campaign map on website

Share the map view on the website to show how successful and global your last campaign has been. Need help on setting this up? get in touch with us at info@dzineclub.com

Zoom upto Street Level

You can zoom upto street level to view where your customers are interacting with you.

Full Screen View

Need bigger picture? You can view the report in full screen

How do you access it?

  • Log into dzineMail
  • Set up a campaign which has got facebook like and twitter tweet buttons
  • Send out a campaign
  • Select the campaign to view report

Updated DzineMail Email Marketing User Guide

March 16th, 2011 No comments

DzineMail Email Marketing User Guide

The DzineMail Email Marketing User Guide has now been updated with newer content. If you are currently using DzineMail to send out your emails and haven’t received the latest copy, please get in touch with your account manager to get the latest copy.

screenshot.16-03-2011 17.30.34

The latest updated User Guide covers the following topics

  • dzineMail Interface and all the different areas
  • Importing your list into dzineMail email marketing platform
  • Troubleshooting Data Imports
  • Setting up and sending out an email campaign
  • A/B Testing the subject line of your email campaign
  • A/B Testing the body of your email campaign
  • A/B Testing the From name of your email campaign
  • Viewing A/B Testing Reports
  • Email Marketing Resources

New Email Marketing Templates coming soon

March 14th, 2011 No comments

We have had a few clients start our DzineMail DIY Email Marketing platform this month which means that we have been busy creating all the email templates for them.

Once the emails are out, we will be adding them to the Email Template Gallery so stay tuned for new email marketing templates.

Update: Email Marketing to Facebook.com Email Addresses

February 20th, 2011 No comments

This post is an update to our comprehensive guide for Email Marketing to Facebook.com email addresses. Please read it before reading this.

Facebook.com email addresses

Last month we did a comprehensive test on how to market to Facebook.com email addresses. Soon there will be millions of @facebook.com email addresses that people will start using very soon. Since it is a new email platform we tested different types of emails to see which one works and which one doesn’t.

Testing Facebook.com email addresses

We did the following tests

Text Emails to Facebook – general text emails to facebook.com email addresses
Text Emails with Image Image Attachments
Text Emails with PDF Attachments
A proper email marketing campaign

When we ran the tests a properly formatted email campaign didn’t show up on Facebook messaging, We have just done a test now and it is now showing the email properly as it is supposed to be seen. So you can start sending out your emails now.  Here is a dzineClub email as delivered to @facebook.com email address.

Email marketing @facebook.com address

 

However that said, you still have to click on Expand to actually view the email so you might want to think about whether it is worth sending them a text email or a fully formatted HTML email.

Best Practice Guide for @facebook.com email addresses

To view the full results and to download our Best Practice guide, please click on the banner below.

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