Archive for the ‘Event Marketing’ Category

Showing events on your site

June 14th, 2010 No comments

Google Calendar for Events

Events are now an integral part of some businesses. For a small business adding an events section and making it an online part can cost a fair bit of money and resources. Here we’ll look at how you can at the least quickly set up a calendar on your website without it costing a lot of money for you.

For this you will require a Google account as we will be integrating your Google calendar on your website. So please create a Google account and go to to view your calendar. You can double click on any date to add your events. Once you have filled out your events, please follow these steps to integrate it to your website.

Here are the steps.

1. Click on the down arrow next to the calendar and click on calendar settings

Google Calendar for Events


2. Copy the code under Embed this calendar to copy the code to your Google Calendar. If you need the colours and sizes customised, click on the link.

Google Calendar for Events

3. Paste the code on your html page or give it to your web designer.

You can also do other things with your calendar such as:

  • Display events from Multiple Calendars in the same calendar. So you could have your events calendar with your product launches calendar
  • Change the amount of information available on the calendar

Lift Attendance in your offline/online events – Leveraging facebook social media for businesses

April 28th, 2010 No comments

social media marketing

How can businesses leverage facebook today, in the next 10 minutes with very less resources. If you run events (offline or online) you are in luck. One of the things facebook does very well and the reason why a lot of people use it for is event management.

You should however use other channels as well for better response, however if it’s a personal services event and all of your contacts are on facebook already, you could potentially use facebook just your event invites.

Advantages of using facebook for your events

– you can set up an event invite in 5 minutes and send it out to your fans
– the event has a viral effect, once your contacts RSVP, their friends will see that and might attend themselves
– you can build up your business fan base through nice events
– It’s FREE!! can’t top that


So how do you set up and event in your facebook business page? 


1. Log into your facebook account


2. If you haven’t already, Add Events as a tab

Click on the plus button next to the tabs and select events. This will add Events as a tab. All of your fans can now find your events under the events tab.



3. Create a new Event

It will now ask you to create an event if you don’t already have one. image

Enter Details of the Event. You can add a street address if you like, select the times and click on Create Event.



4. Add picture and describe your event

Leave the default settings as is. If you select Meetings, then you should get a good fit of business events.

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5. Publish to  page’s Wall and fan’s home pages

Click on Publish to publish it to your home page.

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6. Invite Friends with a personal Message

As a final step, you can now invite all of your friends to this event and also add a personal message. If you have a list of email addresses for your business associates, use the Invite people via email box

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Happy Inviting!!

The facebook Social Media Advantage for Businesses

April 28th, 2010 No comments

Social Media Australia

Facebook has traditionally been viewed as a personal social networking tool by many businesses. The perception for some companies is that it exposes public lives and public information to your business contacts. Obviously no one wants that.

Facebook over time has evolved into a very good business platform. It is a bit of work and hard to leverage some features of facebook from a business perspective but some features are done in 5 minutes and businesses can leverage those advantages almost immediately.

The first thing to understand is that TODAY and NOW, facebook is not just a personal social media tool. It is a thriving business community and you can generate leads, inform prospects and customers, build better relationships and expose your brand to a massive community without having to put pictures of you drunk at the last christmas party 🙂

Over the next few weeks we will look at scenarios where you can leverage these functionalities for your business. The first one in the series is using facebook events to lift attendance to your online/offline events.

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