We have just launched a Facebook Fan Page for Bolwell RV. The Bolwell Edge is a beautifully designed, tough luxury touring caravan that allows you to travel outback Australia in comfort. We built a fan page that shows the best features of the Edge through pictures and Videos and allows a Facebook Fan to contact Bolwell RV through Facebook.
Bolwell Facebook Fan Page Design
We have built a custom fan page with multiple tabs which makes it easier to show more content on the page. The four tabs on the page allows the user to go through the main parts of the Facebook Fan Page.
Other features are a “email subscription form†and a contact us form that can be filled directly on Facebook.
To stay ahead of the Social media and technology DzineClub is formally opening its blog posts to Facebook comments.
You are now able to comment on any blog posts using Facebook. Please note that you need to be already logged into Facebook to do this.
To see how it works, just go down to the bottom of this post, where it says Facebook Comments and comment away 🙂
The Facebook Like and Send Button
Facebook has recently launched the Like/Send button that replaced their old like/share button. This means that now a user can do one of two things
Publicly like the page in Facebook
By Clicking the like button, the user us publicly liking the page and letting all of his friends know that he likes the page. The result of clicking the like button means that this information is displayed on his feed (wall).
Privately send the page to Facebook friends or Facebook group
A user can also use the send feature to send the page privately to one or more friends or to a group in Facebook.
Test it out
What does it look like? and how does it work? Test it out on top of the blog post here
Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.
Here is a quick graphic that explains all the services we provide:
Getting New Leads/Prospects/Traffic
We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.
Online Development
We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues
Conversion
We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.
Retention
Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.
So what is our distribution of Clients
90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.
Here is how they use us:
DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients
We will post all the examples of our services over the next week so that you get a better idea of what we offer.
We are currently working on the following projects for our clients
Car Listings Website built in WordPress
We are currently building a car listings site in wordpress which will allow different vehicles to be put into different categories and searched on.
Facebook Viral Competition App
We are also currently working on a Viral facebook competition that leverages the abilities of Facebook to create a viral effect.
Three Online Magento Stores
We are building three online magento stores which will be released live in the next few days
Email Marketing for 2 Clients
We will be enabling email marketing for two of our clients
Two Interactive Catalogues
We are launching two interactive catalogues for two of our clients this month. We will put up updates as soon as they are ready.
Two Mobile Websites
We will be building two mobile websites this month for clients who have existing websites and are seeing a lot of users come from mobiles. These websites will work on all the mobile platforms such as Android, iPhone and Windows Mobile.
More updates to come
New iFrame Facebook Fan Page Technology
The wall has been built with the latest iFrame technology for Facebook Fan Pages. The wall shows a note to like the page to view the wall so helps us get more fans for our page.
DzineWall to showcase our last 30 Projects
We have just built a showcase in facebook to show our last 30 projects. The showcase wall lets you quickly view the projects that we have done and enlarge them. Please click here or on the image to view.
Automatic Updates
The wall updates automatically as we do new projects and showcase them. The newer projects get added to the top of the list.
Recent Changes to Facebook Fan Pages
With the recent changes in Facebook Fan Pages, we have now started to incorporate iframes in all of our clients Facebook Fan Pages rather than FBML tabs. This means that Facebook Fan Pages are now easier to update, quicker to update and you can now do all sorts of fancy stuff on the Facebook Fan Pages such as use flash (properly), videos and sophisticated Javascript such as jquery.
Tourism Tahiti Facebook Fan Page – Iframe Based
Tourism Tahiti Faceook FanPage is the first of our iframe based Facebook Fan Pages. It utilises the newer Facebook Fan Page framework. The page has targeted tabs that show relevant content based on the visitor profile. Also all the tabs have a video relevant to that information.
The footer has links to the twitter page and a newsletter subscription that automatically adds a subscriber to their email subscription list.
Please click here or on the image below to view the Page.
Generate more conversion from your Facebook Fan Page. Email us at info@dzineclub.com
Click here to view our portfolio of Facebook Fan Pages
This post is an update to our comprehensive guide for Email Marketing to Facebook.com email addresses. Please read it before reading this.
Facebook.com email addresses
Last month we did a comprehensive test on how to market to Facebook.com email addresses. Soon there will be millions of @facebook.com email addresses that people will start using very soon. Since it is a new email platform we tested different types of emails to see which one works and which one doesn’t.
Testing Facebook.com email addresses
We did the following tests
Text Emails to Facebook – general text emails to facebook.com email addresses
Text Emails with Image Image Attachments
Text Emails with PDF Attachments
A proper email marketing campaign
When we ran the tests a properly formatted email campaign didn’t show up on Facebook messaging, We have just done a test now and it is now showing the email properly as it is supposed to be seen. So you can start sending out your emails now. Here is a dzineClub email as delivered to @facebook.com email address.
However that said, you still have to click on Expand to actually view the email so you might want to think about whether it is worth sending them a text email or a fully formatted HTML email.
Best Practice Guide for @facebook.com email addresses
To view the full results and to download our Best Practice guide, please click on the banner below.
Lately we have been working with a number of clients in improving their Social Marketing. We have been working with these clients in getting more fans in Facebook, getting more followers on twitter, more subscribers for their emails, more MySpace fans and so on. What is evidently clear based on the conversations that your social network is having about your brand is that the power is with the consumer. Even if they are not a customer but connected to one of your customers, they have the power to essentially build or break your brand.
That said, we still work in an industry where Social Media is in an infancy. There are companies who have tasted the customer backlash and to be honest, there is not a single company which can please 100% of its customers. Customers have different needs, different demographics which makes it impossible for a bigger company to look after each and every one of them. The best way is to please as many customers as you can and do you best.
Social Media Backlash
So what do you do when your customers tweet bad things about you? The best way is to have a lot of good tweets so that you can officially display that it was an isolated incident.
This is very similar to the rating system for an eBay seller. Most of the eBay sellers don’t have a 100% rating because out of the 10s of thousands of customers some have had bad experience. But overall you can see that they are isolated incidents.
Building Walls
The best strategy however is to build walls around your business so that Social Media backlash (small or big) has a very minimal effect on your business. That you can still manage your business properly and allocate time to fix those issues instead of putting your business on halt.
Social Reputation Management Service
Talk to us about how we have helped clients overcome Social Media Backlash. We can help you put measures in place that can help you ascertain the effect of the backlash as well as a long term strategy to fix the issues you have now and avoid it in the future.
As you could have seen it coming, Facebook has just launched “deals†to go along with Facebook Places.
What is Facebook Deals
Facebook Deals is a good way for Small and Medium companies to offer promotions and discounts.
Facebook Deals allows
- a business to offer deals to potential customers who have checked in nearby
- a consumer to check in and find deals near the location that he has checked into
How does Facebook Deals work
1. When Facebook users click on places they see nearby businesses offering deals by yellow boxes.
2. A user then clicks on the business to view the offer and checks in.
3. This will give them a promo to show to the cashier for the discount.
Mass Appeal and Viral Component of Facebook Deals
Once a customer had checked in and utilised the deal, Facebook shows a wall post saying they have claimed a Facebook Deal at the place. It also shows details of the deals. This should have a viral effect and the best offers start getting heaps of traffics and on the ground customers. Just the fact that it is offers based, it should get more and more people using Places. It would be interesting to see how
How can Businesses set up Facebook Deals
Businesses have to first claim their Facebook Place. Then they can set up four different type of Facebook deals based on Individual, Group, how often the customer has visited and charity. Obviously all the deals have to be approved by Facebook before they are available.
