Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

We have just designed and coded the new Facebook Fan page for one of our new clients, Toys Etc. Toys Etc is Australia’s fastest growing independent online toy store and an authorised LEGO ecommerce retailer of LEGO products.

Facebook Fan Page Features

The new Facebook Fan Page for Toys Etc features the following advanced tabs

• Welcome tab to give non-fans a quick information about the business
• Online Shop integrated directly into the Facebook Fan Page
• Offers that are only available for Facebook Fans
• Subscription to the email newsletter directly from Facebook

Please click here to view the fan page or on the image directly and become a fan.

Why you should sell via Facebook

Here are some stats on user behaviour.

* Visitors now spend more time on Facebook than Google
* An average person spends more time in Facebook than watching TV
* Bing user Facebook liked pages and links  in its search engine results
* A Facebook fan has 68% chance of buying a recommended product through his social network
* There are 500 million Facebook users
* All signs and trends points towards Facebook Domination rather than Facebook downfall

Essentially Facebook is so integrated online and with search engines, that without a good Facebook presence, you are potentially discarding almost half or more of your customer base.

Facebook for Businesses

Its amazing how most people still see Facebook as a place where teenagers go to talk to their friends. In the last few years Facebook has identified and filled the gaps to pull businesses and help businesses work better in Facebook. Some of the examples are

Facebook Events

Facebook Events allows a business (or individual) to host events and invite their social network. The social network can then RSVP and tell if they are attending, maybe attending or not attending. We wont’ go into depth here but we have a few posts on Facebook events on this blog.

Facebook Groups

Facebook Groups has had a good revamp that allows businesses as well as individuals to not only create groups and discussions but also leverage it for marketing and promotions.

Facebook Fan Pages for Businesses

A game changer, with Fan pages, businesses could virally generate huge amounts of leads and promote and market to those users.

Facebook Like and Facebook Share

Facebook Like and Facebook share allows easy integration with websites/links but those links now show up in Google and Bing.

Facebook Connect

Facebook Social Connect allows a business to leverage Facebook logins on their website making it easier for customers to interact with their website.

So Facebook is vibing community for individuals and businesses.

Advantage of Selling in Facebook over Google/ website

Humans are social beings. We talk, we socialise and we get persuaded by what our friends like.  We tend to like paintings that people are gathered around etc. Facebook creates this opportunity for social recommendations that Google and your normal website can’t. There are ways to validate products on your website / Google but not as effective as the way you can leverage on Facebook.

Tools Available to sell things on Facebook

Facebook Marketplace

The inbuilt solution that allows you to post things on the marketplace. It is not as effective for commerce.

Facebook Plugins

There is an ever growing list of plugins that allows you to put your inventory in the fan page. This is the best way to put your products online. Some plugins allow you to rate products etc.

However this said, it wouldn’t be right to just have a Facebook store and not a website. A day might come when you might just have products no Facebook and mobile apps but that day is still a long way away. So you should also do a really good Facebook integration with your ecommerce store.

Facebook to ecommerce Website Integration

Facebook Comments on Products

Allow your customers to comment on products on your website via their Facebook login.

Facebook Like and Facebook Share

Allow your customers and visitors to like and share your products. This has multiple advantages such as:

• Users don’t need to log in via your website
• Most liked products show up in Facebook Search when Facebook users search for the words
• Most liked/shared products show up in Bing Search Results

Best Selling Products List

Have a best selling product list on Facebook so that users can quickly view your best products. This will help you turn the lookers to bookers

DzineClub does Facebook commerce and consulting for its clients everyday. We live and breathe social media and websites. Talk to us for tips and tricks that we have implemented for clients but can’t discuss on the blog.

Is it time to start Social Media Optimisation?

With the onslaught of Social Media tools and we sharing more than sharing, is it time to start Social Media Optimisation? Facebook was the number 1 site in US in March and in August, Americans spent more time in Facebook than in Google. If this continues, chances are that your brand will be researched by more and more Facebook users every day. Is your brand ready for this?

Do you have a Facebook fan page?

Facebook is not what it was a couple of years ago. It is not where teenagers go and chat to their friends now. Google indexes Facebook Fan pages. Companies have millions of fans on their fan pages. When a Facebook user searches for a product/service that you sell, does your Fan page come up in the list?

Does content on your website have a Facebook like or share button?

Facebook is testing search where when you search for content, content that is being liked the most by Facebook users comes on the top of search results. You need to make sure that your content has a share and like button on your website.

Lately we have been involved in building a few Custom Facebook Pages for our clients. Please view the screenshots and jump to view the pages.

DzineClub Australia Custom Facebook Page Design

Our own custom Facebook page design that shows what’s possible within Facebook. It features

A custom facebook landing page

All of our non-fans are directed to this page which prompts them to like the page. It also has a few screenshots of our work across different services that we provide.

Custom facebook portfolio page

This features a slideshow of our work. you can click on back and next and view the websites we have built and also click on them to go to the individual websitess

Custom facebook flash portfolio page

This is an Adobe flash version of our custom portfolio page. It is similar to the portfolio but is built in adobe flash so does an automated slideshow.

Custom Services Tabs

These are custom tabs of our services. You can click on individual tabs and get a description on what we can offer businesses.

Custom Facebook Enquiry Section

If you click on the Free Consultation tab, you can put in a meeting request with us directly.

Next time we will look at some custom Facebook pages that we have built for our clients.

Facebook Services Page – DzineClub Australia

We have just put a Services Tab on our Custom Facebook Fan Page Design.  You can not only click on the buttons to view our services but also request a free 1 to 1 Consultation in either Melbourne on Sydney.

Please feel free to jump around and test the page. Also if you like the page and want to be updated please click on the like button 🙂

Click here to view >>>

Check out FBFolio.com for custom Facebook Fan Page Gallery Showcase. We recently helped build the framework and launch FBFolio.com which is a gallery showcase of custom Facebook Designs and helps visitors rate and feature the best designs.

Features of FBfolio.com

Rate Custom Facebook Page Designs

Click on the star button to rate individual Facebook Fan Page Designs. You don’t have to log in to rate a facebook Page.

Add Comments to Facbook Fan Pages

See anything interesting in any of the pages, please click on the comment icon to view comments and to add comments

Depending on how you look at it, Facebook places is either an amazing new feature or a big invasion of privacy. I think facebook places is amazing, a technology that is long overdue and should be a part of our every day life.

Facebook solved a lot of communication problems we have today. Our two best modes of communication – Mobile phones are costly and complicated overseas communication, emails – while solving those issues is more of an overload, not personal and hard to communicate to (with all the hyphens, numbers, domains too much to remember etc).

Facebook solved those issues and as a result has grown as big. Facebook places along with facebook fan pages for business is arguably its best feature to date. Facebook places takes facebook from a communication channel to a catchup channel.

Opportunity to Location Market to Mainstream users

However facebook places does not only bring a new shift in user to user communications but creates a massive opportunity for Businesses. What Foursquare, BrightKite haven’t been able to do, facebook Places makes it easy for a business to reach out to mainstream consumers that are located near their premise of operation. While Foursquare and BrightKite were more of a geek culture, Facebook places is mainstream.

Special Offers based on consumer location

Knowing facebook, you should be able to start targeting ads based on location. There was limited ability to do this already through networks however networks are not updated and too broad. Now you should have  a change to pin point target location and offer relevant deals.

Facebook Connect for Location Marketing??

Chances are that you will be able to leverage some location information using Facebook connect. So you will be able to divide your customers based on where they hang out or where they shop for your/competitors products. You should start thinking about how you can leverage this information in communications that you provide your customers already. Do they hang out at a place where you have a store/location but they haven’t been there? You could leverage this information to get them notified.

Build Brand by encouraging check ins at your location

68% of Facebook users are likely to buy a product that is recommended by a friend on Facebook. Add location to that, and all of a sudden you are able to reach out to hundreds of contacts of your Facebook fans that live/shop near you.

Encourage them to check in at your location and give something back for that. Remember that anything shared on Facebook is viral. Also make sure that there will be a lot of concern around check ins early so make sure you let your customers know that you respect their priavacy.

Get your Facebook Business Fan Page ready for Facebook Places

Make sure that you have a Facebook business fan page and pick a more pin pointed location than what you have right now. There is a chance that a user will be able to look at businesses around where they are based on the information in you Facebook fan page. You are only able to supply one location for your business fan page, this might be a time to think about creating separate pages for each individual locations.

Encourage location sharing!

It’s going to be good for your business.

Facebook Events

There is a good chance that this will get integrated. It makes sense to know what events are happening around where you are.  This also creates a big opportunity for traditional dating and personal services businesses to stand apart and provide a better service.

Disney Pixar

Nike Football Facebook Fan Page

The Nike Red tab has been built exceptionally well

Victoria’s Secret Facebook Fan Page

Coca Cola Facebook fan page

Xbox Facebook fan page

Facebook Fan page for American Eagle Outfitters

Britney Spears Facebook Fan Page

Playboy Facebook Fan Page

Microsoft Windows Facebook Fan Page

L’Oreal Paris USA Facebook Fan Page

Threadless Fan Page

BMW USA Fan Page

Mark Meyer Photography

McDonald’s

 Sony Ericsson

We have just updated our facebook fan page with a completely new design. Also we have added a lot of interactivity.  Here is a quick screenshot and some details underneath. Please click on the screenshot below to go directly to the new look with the portfolio.

So what is new:

Videos embedded in facebook fan page:

We have added our Youtube video on how to design and send out an email in 5 minutes. Please click on the video tab to view the video.

Flash Portfolio embedded in fan page:

We have also integrated a flash portfolio on our portfolio page. Please click on the portfolio page and click on enable to view our portfolios.

Like our fan page? would you like a quote on how much it would cost for you to have something even better?

Enquire about our “facebook fan page design” service by sending us an email at info@dzineclub.com

DzineClub staff have written a lot about facebook in the last year while the blog has been live. We thought it would be best to consolidate all of them in one central location. When we add new links, we’ll add them here too so that it is easier to find.

1. Available Social Media Channels

2. Facebook Social Media Advantage for Business

3. Facebook Social Media Strategy

4. Facebook Business Landing Pages

5. Facebook Stats for Online Stores

6. Managing your Business events using Facebook

7. Tangible facebook – putting a money value on Social Media

Like this post? Visit our Facebook page and become a fan to be notified.

Please click here: