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DzineClub Digital Services explained

June 16th, 2011 No comments

Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.

Here is a quick graphic that explains all the services we provide:

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Getting New Leads/Prospects/Traffic

We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.

Online Development

We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues

Conversion

We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.

Retention

Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.

So what is our distribution of Clients

90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.

Here is how they use us:

DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients

We will post all the examples of our services over the next week so that you get a better idea of what we offer.

First Page of Google – Latest Keyword Rankings

January 14th, 2011 No comments

Latest Keyword Ranking Report

The latest Keyword rankings for our site is out from DzineSEO and we now know why we are getting a higher volume of traffic. In the last few months we have aimed at getting to the front page on a number of keywords and the latest DzineSEO report shows that we are there. There are a few keywords where we have made the jump and we have come up out of the blue on a number of other keywords.

 

First Page of Google – Here we come

This is what you like to see when your latest SEO report comes out. This is how we are getting better traffic. We have jumped spots for all the target keywords that we are focusing on. On some keywords, we have managed to make it to the top spot and mostly on the first page of Google in the matter of months.

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Do you want to get on the front page of Google?

We have made it easy for you to get to the front and stay there and track yourself and your competitors. Here is what you need to do:

License our Keyword Ranking Tool

Keyword Ranking Tool - DzineSEO

Our Keyword Ranking tool allows you to track your SEO efforts, see how you are ranked against keywords and see what your competitors are doing.
More information here on our Keyword Ranking Tool >>

Talk to us about how to structure your website to be Google Friendly

We can help you put the right resources in place to get you to the front.

Web Analytics Strategy

November 1st, 2010 No comments

I was doing a talk in Swinburne University a few days ago where I discussed the best strategy for Web Analytics. Now there are multiple ways around this but the best results that we see are when we follow this pattern

Define your target online segment

You don’t want to track everyone who lands on your website. Define that online segment who have the highest chance of conversion.

For us, Melbourne and Sydney visitors are our target market.

Define your conversion and goals metrics

What is conversion for you, be clear with that. Then build some goals around the conversions. It might be selling a product, subscribing to a newsletter, downloading a whitepaper. Then build some goals around your conversion metrics.

  • For whitepaper downloads it might be number of pages viewed per visit
  • for Newsletter subscriptions it might be number of information pages viewed per visit
  • For Product sales it might be how many product pages viewed per session

Define your conversion steps

Build all of your conversion pages following best practices and define the steps clearly. Such as for an online store
Categories/Search Page > Product Page > Cart/Checkout Page > Payment Page > Confirmation Page

Put Call to Action buttons/ links

Put call to action buttons/links on all the pages. Make sure that every customer knows how to buy a product from you, or to subscribe to your newsletter or to download that whitepaper whatever conversion is for you.

Create Conversion Funnels in Google Analytics

Build Conversion funnels in Google Analytics based on your conversion and track them periodically

Create Goals in Google Analytics

Build goals in Google Analytics and track them periodically

Create Segmented Report in Google Analytics

Create the segment of your target market in Google Analytics and use that to track your metrics.

Make changes based on analytics Data

Review the site monthly and make changes on

  • Conversion Steps
  • Call to action and placement
  • Testing and Targeting messages
  • Other online elements

In-Page Analytics: Visualising web analytics

October 19th, 2010 No comments

In-Page analytics in Google Analytics

Google Analytics have just released the beta version of In-Page analytics. This tool helps your visualise user engagement on your website visually. This report is similar to the overlay report but adds multiple layers of depth and customisation to your reports.

The report shows the percentage of clicks against any link and when you hover on top of it, it will show the clicks, goal value and a breakdown of all of your goals.

In-Page analytics supports image maps, advanced segments, and also outgoing links.

Figure below shows In-Page analytics in one of our partner sites www.fbfolio.com

In page analytics for Fbfolio.com

Accessing In-page analytics from Google Analytics

 

To access In-page analytics from your Google Analytics account, please click on Content > In Page Analytics

Accessing in-page analytics

 

Using In-Page Analytics

 

There are some cool things you can do using In-Page analytics. Here are a few of them

Visitor pathing analytics – Go through the whole website

Click through your whole website while in In-Page analytics mode and try and determine what paths users take.  Pick your front page (or your most popular landing page) and If you look at the top percentages on each page and follow that path, you are following the most popular path that visitors take on your website.

Have a look at how clicks affect on pages depending on where a visitor is.

Advanced Segments Breakdown

Click on the top right and bring down the advanced segments and see how your segments interact with your website. Do new visitors tend to click on about us more than returning visitors for example. You can also view any advanced segments that you have created on your Google Analytics account.

Advanced Segments in In-page analytics

Toggle Full Screen mode

Toggle the full screen mode to view the whole of your website without the sidebar

Use Filters for advanced analysis

You can click on + Add Filter to filter a subset of your visitors for better analysis.

Filters you can use are:

– What type of a visitor it is
– What Geographic location that visitor has come from
– What campaign did that visitor originate from
– What is the source of the visitor

and other filters such as browser, screen resolution, operating system etc

What actionable information does In-Page analytics provide?

In your website, In-Page analytics answers questions such as

  • Are your call to action giving you results
  • Which links are your visitors clicking
  • What path are your visitors taking in the site
  • On any page, are your visitors doing what you want them to do

Google Instant and the user experience

September 12th, 2010 No comments

I am sure by now everyone has heard of Google Instant and already used it. If you don’t know what Google Instant is (it has not been released for Google.com.au domain in Australia), please see the section below – Google Instant Australia for some explanation and a quick video. Google instant is a search enhancement that shows results as you type them. Google Instant is based around a key technical insight that people type slowly but read quickly so you can scan a page as you type.

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Google Instant User Experience – Great

 

From a user experience and usability perspective, Google Instant is great. It’s not amazing but it does save those few seconds when you search. Google Instant can save upto 2-5 seconds per search, give you smarter predictions and more quick results.

Personally I use search boxes on browsers rather than actual search engine, so it doesn’t make a huge difference for me.

 

Google Instant Australia

 

Google is not instant at Google.com.au domain 🙂 so if you are searching in Google Australia, chances are that you have not seen it.

To see Google Instant, go to Google.com.au and click on Go to Google.com link on the bottom right. Then search for anything and see what pops up! Here is a quick video introducing Google Instant

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