Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.

Here is a quick graphic that explains all the services we provide:

Getting New Leads/Prospects/Traffic

We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.

Online Development

We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues

Conversion

We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.

Retention

Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.

So what is our distribution of Clients

90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.

Here is how they use us:

DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients

We will post all the examples of our services over the next week so that you get a better idea of what we offer.

Are you a web analytics company?

Do you want to know how many websites are using your software?
Do you want to know how many websites are using your customers software?
How do you competitors rank with you in the top 10, top 100, top 500, top 1000 for any country in the world?

Do you offer products and services around web analytics?

Do you have integrations with web analytics platforms?
Do you want to only approach companies who use a particular analytics platform?
Do you want to sell your services to companies who use the platform that integrates with you?

If you answer yes to these, you might be interested in our analytics platform that analyses analytics companies usage.

We will soon be releasing a tool that allows you to find out what analytics provider a website is using (any website in the top 100,000). Stay tuned for more details.

The top analytics providers websites for top 10 websites in Australia

Interested? Contact us at info@dzineclub.com for more details

Why you should sell via Facebook

Here are some stats on user behaviour.

* Visitors now spend more time on Facebook than Google
* An average person spends more time in Facebook than watching TV
* Bing user Facebook liked pages and links  in its search engine results
* A Facebook fan has 68% chance of buying a recommended product through his social network
* There are 500 million Facebook users
* All signs and trends points towards Facebook Domination rather than Facebook downfall

Essentially Facebook is so integrated online and with search engines, that without a good Facebook presence, you are potentially discarding almost half or more of your customer base.

Facebook for Businesses

Its amazing how most people still see Facebook as a place where teenagers go to talk to their friends. In the last few years Facebook has identified and filled the gaps to pull businesses and help businesses work better in Facebook. Some of the examples are

Facebook Events

Facebook Events allows a business (or individual) to host events and invite their social network. The social network can then RSVP and tell if they are attending, maybe attending or not attending. We wont’ go into depth here but we have a few posts on Facebook events on this blog.

Facebook Groups

Facebook Groups has had a good revamp that allows businesses as well as individuals to not only create groups and discussions but also leverage it for marketing and promotions.

Facebook Fan Pages for Businesses

A game changer, with Fan pages, businesses could virally generate huge amounts of leads and promote and market to those users.

Facebook Like and Facebook Share

Facebook Like and Facebook share allows easy integration with websites/links but those links now show up in Google and Bing.

Facebook Connect

Facebook Social Connect allows a business to leverage Facebook logins on their website making it easier for customers to interact with their website.

So Facebook is vibing community for individuals and businesses.

Advantage of Selling in Facebook over Google/ website

Humans are social beings. We talk, we socialise and we get persuaded by what our friends like.  We tend to like paintings that people are gathered around etc. Facebook creates this opportunity for social recommendations that Google and your normal website can’t. There are ways to validate products on your website / Google but not as effective as the way you can leverage on Facebook.

Tools Available to sell things on Facebook

Facebook Marketplace

The inbuilt solution that allows you to post things on the marketplace. It is not as effective for commerce.

Facebook Plugins

There is an ever growing list of plugins that allows you to put your inventory in the fan page. This is the best way to put your products online. Some plugins allow you to rate products etc.

However this said, it wouldn’t be right to just have a Facebook store and not a website. A day might come when you might just have products no Facebook and mobile apps but that day is still a long way away. So you should also do a really good Facebook integration with your ecommerce store.

Facebook to ecommerce Website Integration

Facebook Comments on Products

Allow your customers to comment on products on your website via their Facebook login.

Facebook Like and Facebook Share

Allow your customers and visitors to like and share your products. This has multiple advantages such as:

• Users don’t need to log in via your website
• Most liked products show up in Facebook Search when Facebook users search for the words
• Most liked/shared products show up in Bing Search Results

Best Selling Products List

Have a best selling product list on Facebook so that users can quickly view your best products. This will help you turn the lookers to bookers

DzineClub does Facebook commerce and consulting for its clients everyday. We live and breathe social media and websites. Talk to us for tips and tricks that we have implemented for clients but can’t discuss on the blog.

One of the keywords that users are searching for on our site is how to get business leads in Australia. Here are some quick thoughts for free leads

Free Lead Generation – ticking all the boxes

Here are some free ways about how you can generate leads for free for your business.

Free Business Directories

List yourself in all the free business directories. Below is our blog posts that list all the free business directories.

Free Australian Business Directories – more leads, improve SEO

Add yourself to Google Places

Make sure you add yourself to Google places to make sure that you are showing up when users search locally. This is also another way to get to the front page of Google.

Get to front page of Google – List your business to Google Maps for free – Google Places

Make your business a facebook fan page

Make a facebook fan page for your business and invite all of your facebook friends to like it. Once you have a few fans, start listing a few products and services there and see how you go.

How to set up your facebook fan/business page

Service Page with phone numbers

Ever seen those “looking for a roommate” ad on your local laundromat? Type something up in Word, Print it out and post it to where your target market hangs around.

Call people

It is hard to do but is the only way to offer your products/services to new clients. Get an unlimited plan or set up VOIP in your home so that you get unlimited landline calls.

Lately we have been involved in building a few Custom Facebook Pages for our clients. Please view the screenshots and jump to view the pages.

DzineClub Australia Custom Facebook Page Design

Our own custom Facebook page design that shows what’s possible within Facebook. It features

A custom facebook landing page

All of our non-fans are directed to this page which prompts them to like the page. It also has a few screenshots of our work across different services that we provide.

Custom facebook portfolio page

This features a slideshow of our work. you can click on back and next and view the websites we have built and also click on them to go to the individual websitess

Custom facebook flash portfolio page

This is an Adobe flash version of our custom portfolio page. It is similar to the portfolio but is built in adobe flash so does an automated slideshow.

Custom Services Tabs

These are custom tabs of our services. You can click on individual tabs and get a description on what we can offer businesses.

Custom Facebook Enquiry Section

If you click on the Free Consultation tab, you can put in a meeting request with us directly.

Next time we will look at some custom Facebook pages that we have built for our clients.

Starting a new ummm… startup?  Thinking of starting a new business but don’t know where to start?

Visit www.thestartuptoolkit.com to get your priorities in line and visualise how you will run the company, what is your value proposition etc.

The areas that it focuses on are

Value Proposition

Features

Problem

Channel

Revenue Model

Customer Segment

Market

External Risks

Key Performance Indicators

Better Visibility to your business

• Your business gets better visibility when people search for your business. You could potentially get to the front page of Google quickly
• Your listing gets displayed when local users or users who search locally in the area search for you or your business type. This allows you to quickly expose your brand to local customers

Convenience

• It is free to add your business. You could even upload a data file if you have branches or multiple businesses

Get more customers

• Create Coupons as an incentive to get more customers
• Display photos and videos of your business
• Add services and products to differentiate yourself from your users

Reporting and Insights

• Get insights into who is searching for your business and what products/services they are searching for. This information can help you identify new products to offer as well as remove products/services that are not on demand
• Get insights into where users are searching from. This information can help you identify target markets and audiences for marketing

 

Want to add your listing now? Head off to http://www.google.com/places and click on Add new business.

To showcase the capabilities of our Email Marketing platform, here is a quick video that shows you how you can import a list of subscribers, set up a professional email campaign, deliver it to that list and view reports all within 5 minutes.

You can essentially have this email marketing platform set up with your customised email template within 24 hours. Contact us to find out how you can send out your email within 5 minutes.

To view a larger full screen version, please click on the video and use the fullscreen button.

Need a DIY email marketing platform to quickly send out emails and track them? Contact us at info@dzineclub.com

Some recent good articles on social media and measuring value:

Value of a ‘Fan’ on Social Media: $3.60 – Adweek
http://www.adweek.com/aw/content_display/news/e3iaf69ea6718351232c91d680533e7bdf5

Measuring the Value of Social Media Advertising
http://techcrunch.com/2010/04/20/social-media-advertising/

Understanding the Value of a Social Media Impression
http://www.scribd.com/doc/30205471/Understanding-the-Value-of-a-Social-Media-Impression

How to measure the value of a fan or follower In Social Media
http://searchengineland.com/how-to-measure-the-value-of-a-fan-or-follower-in-social-media-26456

Lately we’ve been talking to a lot of small business owners who have the same questions about improving their online business. One of the bigger ones is

How do I improve my listings?

Here is what you can do today to improve your listings:

1. Break down your website pages into smaller pages and optimise the titles on them

The more pages you have, the bigger you look and have more options of changing titles on those pages to target Search Engines. If you have a page, that is longer than 2 pages, break it down.

2. Add your website to to Business Directories

Add yourself to Free Australian Business Directories. We don’t see a lot of advantage in adding yourself to a paid one unless you are trying to be a featured business.  We recently put up a list of Australian Business Directories here:
List of Australian Business Directories

3. Add your website to vertical specific Business Directories

Do a search on Google for your vertical specific Business Directories and list your website on them. Also Vertical specific online magazines, portals allow you to add yourself as a service/product provider

4. Share links with complimenting Businesses

Find out any local businesses that compliment your business and link to their website and ask them to link back to you. What’s even better is that if they put a little blurb around your business so that visitors to their site already have an idea about what you do. This will also look good from a Search Engine like Google perspective. Make sure you do not over do this or you might actually lose your listing.

5. Start a Blog

Think of a niche topic around your business and start a blog. Start putting down your thoughts and your product/service information on the blog. Make it more informative that product-based for best results.

6. Start Search Engine Marketing

Start putting a bit of money on Search Engine Marketing. Start a Google Adwords account and start out with $100 budget for a month and see how you go.

Please note that your site needs to look good compared to other sites for you to get any leads. Do a search on Google and view the pages to see how other competitors are working.

7. Put a reporting System to track and analyse

Because doing all these things take time and in some cases money, you need to make sure that you are tracking all your efforts to make sure that you are getting results back. We recommend using Google Analytics to track to see if you are getting more visitors to the site because of these efforts.

Next time we’ll tackle the second most popular question “How do I get more customers?”