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Personalised Results in Google? Good or Bad

June 22nd, 2011 No comments

We live in an era of filtered and personalised information. Our biggest sources of information are personalised to our needs. The top 2 sites providing us the most information in our daily lives are heavily personalised to our needs.

Facebook filters your news feed based on what you have clicked and viewed
Google filters the information based on where you are, what you have clicked and viewed in the past

Bing now combines search with social results.

Ironically, that’s the reason we love them and spend so much time on them and if they didn’t we probably wont use them as much.

Here is a great video that discusses relevancy and filters.

Hotmail Active Views – Email Marketing

December 17th, 2010 1 comment

It is about time email got a bit more interactive. There were always ways to make email tabbed based but this takes it to a new level. Really bridges the gap between email and websites.

Now only if this could be done in Outlook 🙂

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