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Archive for the ‘SEM – Search Engine Marketing’ Category

Search Engine Marketing: Yahoo/Ninemsn – Australia

February 21st, 2010 No comments

Tips for running SEM on Yahoo and Ninemsn.

We are currently in process of writing a whitepaper that helps you understand how to make the most out of SEM in Yahoo/nineMSN network in Australia. Please stay updated and subscribe to the blog to know when this whitepaper is available.

Some of the information that will be included are:

  • Should you use content networks
  • Should you use advanced match or standard match on your keywords
  • What is the most you should pay for your keywords
  • How to track your ads and conversion back to your site

DzineClub SEO(Search Engine Optimisation) and SEM(Search Engine Marketing) Solutions allow you to

  • Use Search Engines Effectively as a Lead Generation tool
  • View how these leads are converting into sales
  • Accurately ascertain how much profits you are making from this paid traffic

Please view services under our site to see what current solutions we have to help your company’s SEO and SEM.

Google doesn’t use the keywords meta tag in web Search

September 22nd, 2009 No comments

Straight from the Matt Cutts Google Blog, Google does not use the keywords meta tag in their web search. What does this mean for websites that are image-focussed and not contstantly updated?

For Smaller Companies relying on google to get customers is probably not such a great idea now and should move into SEM.

full post here
http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

Marketing Channels

June 28th, 2009 No comments

There are roughly 30 odd marketing channels that you can use to push your brand/products/message across to your target audience. They are the following, I will update these as I think of them.

Website
Blog
Social Media
Billboards
Posters
Fliers
CDs
Audiotapes

TV Commercials

Radio
Email
RSS Feeds
Print – Newspapers
Print – Magazines

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