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Here is a compiled list of all of our SEO articles since last year in the blog

Google Instant – bad for most businesses

An article on why Google Instant might be bad for most businesses who are not on the front page of Google.

Social Media Optimisation – Facebook Optimisation

A post on why Social Media Optimisation is just as important as Search Engine Optimisation for your business.

How many keywords to target – SEO

How many keywords should a company target for a good Search Engine Results

DzineSEO – SEO Platform Update and Offer

Our own SEO platform built so that you can track how well your Search Engine Optimisation Efforts are Working for you.

Get to front page of Google – List your business to Google Maps for free

If you can’t get to the front page of Google, how you can use Google Places to get to the front page of Google.

How do I improve my Google listing

What can you do today to improve your listings in Search Engines.

Free Australian Business Directories – more leads, improve SEO

A list of Free and Paid Australian Directories that can help you generate more leads and improve your back links for better Search Engine Placement

Quick tips – 15 minute SEO –  Search Engine Optimisation

15 Minute Crash Course on SEO and how you can improve it yourself

Thinking of starting a blog? Advantages of a Blog!

How a blog can help you skyrocket your way into Search Engines

Google now including facebook pages in search – importance of social media

The DzineClub team is very excited about searching on Google Instant but as we study our behavior on how we use Google Instant, we are fairly disappointed with what it means for most Small to Medium Businesses. We see Google Instant as great for searchers and overall search experience but not great from a SEO perspective.

As we were testing Google Instant, we realised that we are very keen to see what is in our screen and not scroll. If we want better results, we were more interested in changing / appending search terms on the search bar. Essentially we did not even scroll down to see the bottom of the page but were very focused on what was on the first few results.

Google Instant for Small/Medium Businesses – Good and Bad
 

Bad – Searchers might click on what’s in front of them than go through pages or scroll

Essentially Google Instant will get users used to getting the info straight away and clicking on it. Which means that the top 10 links will get more clicks. So if you are on the front page, you will get more traffic while the rest of the pages will get less traffic. This is not great news for companies which are fighting to get to the first page but have been getting trickled traffic on the other pages. When you use Google Instant, you are more inclined to stay on the search box and tweak your search terms there than to even scroll down to the 7-10th positions.

Good – Searchers will add words to make search more specific

We doubt most users will even scroll down to the bottom, but will be more used to changing the search term on the instant bar to get relevant results.

This is a good thing as you can now tweak your SEO to not target those broad keywords to get on the front page but more specific keywords to get users who tweak their keywords to get those relevant results.

Overall

Overall we see this as a win for the users, but not necessarily for the companies unless you are already on the front page. Searchers will be using more broad terms and only going specific if they can’t find results.  We think that the bottom dwellers even on the front page will lose a bit of traffic and subsequent pages will lose even more.

Is it time to start Social Media Optimisation?

With the onslaught of Social Media tools and we sharing more than sharing, is it time to start Social Media Optimisation? Facebook was the number 1 site in US in March and in August, Americans spent more time in Facebook than in Google. If this continues, chances are that your brand will be researched by more and more Facebook users every day. Is your brand ready for this?

Do you have a Facebook fan page?

Facebook is not what it was a couple of years ago. It is not where teenagers go and chat to their friends now. Google indexes Facebook Fan pages. Companies have millions of fans on their fan pages. When a Facebook user searches for a product/service that you sell, does your Fan page come up in the list?

Does content on your website have a Facebook like or share button?

Facebook is testing search where when you search for content, content that is being liked the most by Facebook users comes on the top of search results. You need to make sure that your content has a share and like button on your website.

Small Businesses

Small businesses will struggle to target a broad range of keywords because that requires a good online infrastructure, online time and money investment and a good SEO investment. The best way is to target very niche sniper keywords (upto 5) which are location focused or very niche product focused. You should however make sure that you are updating your sites with 10-15 extra shotgun keywords which will be brand focused so that as you grow you can expand on these.

Medium Businesses

The more infrastructure you have, the more time and money you can spend, the better your results will be. Medium Businesses can target upto 20 sniper keywords based around their niche products and services and constantly target upto 50 shotgun keywords. Obviously you will have at least 3-5 that pin points customers to you.

Tracking Keyword Performance

Make sure that if you are spending money on your keywords, you are tracking each individual keyword in these 3 settings

• How are you ranked against those keywords
• How many impressions are you getting organically and how many searchers click on your link to get to your website
• How many conversions you are making against those keywords every month

These stats will help you cover the gaps on the traffic flow.

dzineSeo now has 5 active clients currently tracking their keywords, SEO Rankings, Google Stats and Traffic stats every month. There are some screenshots of dzineSEO attached down the bottom of this post and an offer for Australian Businesses.

Features of DzineSEO – SEO Platform

• track your keywords
• track your SEO Rankings
• track Google Stats
• track your Search Engine Optimisation Attributes

Advantages of the SEO Platform – dzineSEO

• Track if your SEO efforts are producing results
• Track how well your competitors are using SEO for themselves
• View how you are being treated by Search Engines
• Find out if you are getting ROI from your SEO

dzineSEO Offer

Would you like to see how dzineSEO can help you maintain a grip on your SEO? We are giving away free dzineSEO for 3 months for Google, SEO Rankings, Traffic Rankings and upto 10 Keywords for every website that we do till the end of the year. Please email us at info@dzineclub.com for more information.

Screenshots of SEO Platform – dzineSEO

Here are a quick screenshots of dzineSEO for a client. Because of sensitive data we can only include some information here.

Screenshot 1: When was the report last updated

Screenshot 2: Traffic Rankings Breakdown

Screenshot 3: Position Breakdown

dzineLabs is where our developers create software that helps your build your website and online marketing. Essentially it is our software development area. Currently there are two inhouse software that we have developed which makes it into dzineLabs.

Currently dzinelabs beta products are only available to existing clients so dzineSEO is available to our existing clients. Full products such as dzineStore is available to all our clients.

Please click on the links to view more information about dzinelabs software

dzineSEO – the SEO reporting platform 

The SEO Platform for SEO Professionals and Online Businesses – DzineSEO

dzineStore – quick and easy online stores

5 minute shopping Cart

dzineSeo is one central platform that allows you to track how well your SEO efforts are working for you. Currently companies spends thousands of dollars to get that elusive position in Google. There are SEO companies everywhere who are working for clients and a lot of money is being spent in SEO.

However when it comes to seeing how well that work is performing for you, there are not a lot of tools available. This is where dzineSeo comes into the picture.

dzineSeo is an inbuilt platform by DzineClub which helps you track keywords and how your business is positioned against them. Currently we only work with Google. So on a monthly basis you can see how your keywords are performing on Google. You can also rate your sites through multiple SEO ranking tools and get a report every month.

Quick Overview of features for dzine SEO

• Track your keywords
• View positioning of keywords in Google
• Get monthly reports on keyword positioning
• View SEO ranking reports
• compare SEO rankings to last month
• get alexa ranking reports
• Track your competitors for keywords

For more information on this exciting tool/platform please send us an email at info@dzineclub.com

Better Visibility to your business

• Your business gets better visibility when people search for your business. You could potentially get to the front page of Google quickly
• Your listing gets displayed when local users or users who search locally in the area search for you or your business type. This allows you to quickly expose your brand to local customers

Convenience

• It is free to add your business. You could even upload a data file if you have branches or multiple businesses

Get more customers

• Create Coupons as an incentive to get more customers
• Display photos and videos of your business
• Add services and products to differentiate yourself from your users

Reporting and Insights

• Get insights into who is searching for your business and what products/services they are searching for. This information can help you identify new products to offer as well as remove products/services that are not on demand
• Get insights into where users are searching from. This information can help you identify target markets and audiences for marketing

 

Want to add your listing now? Head off to http://www.google.com/places and click on Add new business.

Lately we’ve been talking to a lot of small business owners who have the same questions about improving their online business. One of the bigger ones is

How do I improve my listings?

Here is what you can do today to improve your listings:

1. Break down your website pages into smaller pages and optimise the titles on them

The more pages you have, the bigger you look and have more options of changing titles on those pages to target Search Engines. If you have a page, that is longer than 2 pages, break it down.

2. Add your website to to Business Directories

Add yourself to Free Australian Business Directories. We don’t see a lot of advantage in adding yourself to a paid one unless you are trying to be a featured business.  We recently put up a list of Australian Business Directories here:
List of Australian Business Directories

3. Add your website to vertical specific Business Directories

Do a search on Google for your vertical specific Business Directories and list your website on them. Also Vertical specific online magazines, portals allow you to add yourself as a service/product provider

4. Share links with complimenting Businesses

Find out any local businesses that compliment your business and link to their website and ask them to link back to you. What’s even better is that if they put a little blurb around your business so that visitors to their site already have an idea about what you do. This will also look good from a Search Engine like Google perspective. Make sure you do not over do this or you might actually lose your listing.

5. Start a Blog

Think of a niche topic around your business and start a blog. Start putting down your thoughts and your product/service information on the blog. Make it more informative that product-based for best results.

6. Start Search Engine Marketing

Start putting a bit of money on Search Engine Marketing. Start a Google Adwords account and start out with $100 budget for a month and see how you go.

Please note that your site needs to look good compared to other sites for you to get any leads. Do a search on Google and view the pages to see how other competitors are working.

7. Put a reporting System to track and analyse

Because doing all these things take time and in some cases money, you need to make sure that you are tracking all your efforts to make sure that you are getting results back. We recommend using Google Analytics to track to see if you are getting more visitors to the site because of these efforts.

Next time we’ll tackle the second most popular question “How do I get more customers?”

Here are the top completely free Business Directories in Google in Australia. We recommend adding your listings to these directories to get more traffic into your sites. At the bottom you have some paid listings too.

Free Business Directories

Business.gov.au
Australian Directory of Government and Business Associations
http://www.business.gov.au

Hot Frog
Australian Business Directory
http://www.hotfrog.com.au

Local Business Guide 
Free Business Directory
http://www.localbusinessguide.com.au

Start Local 
Australian Business Directory and Search Engine
http://www.startlocal.com.au

Yellow Pages®
Yellow Pages® Local Business Directory
http://www.yellowpages.com.au

Paid Business Directory

AusDirectory
Free Business Directory Listings
http://www.ausdirectory.org

AussieNow
Australian Local Business Directory
http://www.aussienow.com.au

Nationwide
Business Directory of Australia
http://www.nationwide.com.au