One of our clients – Monsta G’s store is now live. The store was built in Magento Commerce and turned around in a week. The store features:
Do you need an online store? reach out to us at info@dzineclub.com
We have just created a widget that shows the total value of products being sold through our DIY Online Store platform.
The widgets are updated in real time and as clients add new stores to the platform or more products the values will add up. So feel free to visit our site at any stage and look at the updated running total.
The widgets come up in three spots
Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.
Here is a quick graphic that explains all the services we provide:
We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.
We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues
We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.
Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.
90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.
Here is how they use us:
DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients
We will post all the examples of our services over the next week so that you get a better idea of what we offer.
Performance Canoes and Kayaks, one of our favorite clients have now gone live with their online store build in the dzineStore DIY Shopping Cart platform.
PERFORMANCE CANOES & KAYAKS specialises in technically advanced, high quality, paddle-sports equipment for paddlers at all levels. PCK is an authorized Australian agent for the iconic STRUER brand, as well as performance specialists ELIO, PLASTEX, SIPRE, LETTMANN, SELECT and G’POWER. PCK also offers versatile adventure touring solutions for the intrepid recreational paddler with the expedition tough range from NAUTIRAID. Recently they have also introduced the SEA EAGLE brand to our range, the global leaders in inflatable water sports equipment.
The shopping cart look and feel has been customised a lot based on the look and feel of their current website http://www.pck.com.au
The new look was given quickly by grabbing the existing css and changing that on the current store.
They are also leveraging Facebook integration by having a Like Us button on the sidebar and share me and tweet me on the product pages.
When dzineStore V3 comes around next month, they will be able to utilize youTube integration helping their customers make better decisions by using videos against their product.
They can also utilise their current subscriber base by sending quick emails to them.
It is exciting times at dzineLabs, we are about to launch Version 2 of dzineStore. The DIY Store that allows you to have your store up and ready in minutes and start accepting orders.
If you do not know what features we have already, please view this post:
DIY Online Store – DzineStore – Updates
Here is the summary of new features coming out
One feature that all of our clients wanted was multiple images against products. With the new release, you will be able to add new images to your product and have multiple images of the product. You can also choose your featured product and have the other images show up next to your main product.
Previously you would have to check your email to see what had been ordered. We have now made it easier for you by allowing you to see your orders via your control panel. Not only can you see your orders, you can mark if they have been shipped or not.
We are now allowing you ask for a customers email address before they start the checkout process.
We will be allowing you to use more themes and customise the look and feel of your online store even more. With the introduction of themes, you can not only give the store your look and feel but you can then tweak that theme to fit your exact needs.
The store already has integration with Campaign Monitor but now you will be able to also send out quick updates to your customers using the Control Panel.
We will be integrating Facebook and Twitter even more in the new iteration of the store allowing your customers to tell their friends how good your product is and how happy they are to buy it.
We will be integrating the like box for your Facebook Fan Page. So that your customers who might not be ready to buy from you straight away can like your store and then come back at a later stage or when you send them updates via Facebook.
We all know how video helps you sell more, but we rarely put this to practice. Well you won’t have an excuse anymore once we have integrated YouTube videos with your products.
The expected release date for the new version is mid February. Please subscribe to our newsletter to get notified of this new release. Of course if you sign up with the existing version of dzineStore, you will be automatically upgraded to the new version when it is out.
The pricing is the same $1000 AUD + GST to set up plus maintenance fee per year. For more information please email us at info@dzineclub.com
Here is a great article on BBC Business which talks about using videos to sell your products.
http://www.bbc.co.uk/news/business-11899824?OCID=spttb
After venturing unsuccessfully in the Online retail space in early 2000, David Jones have just launched their online. The store looks great and we are excited that it will bring out all those other big retailers back into the online space. Big Australian retailers has traditionally not been as open to online stores and have tested the waters and decided not to jump in. This hopefully paves the way for online shopping.
There are some things that we don’t understand from a usability perspective why they have been put in such as double scroll bars. However the store is sleek and works fairly well. Hopefully this works great for them.
DzineClub is a fairly new business so not everyone knows what we do and what we are currently working on. Everyone that we have been talking to is asking what Projects DzineClub is working on currently. So I thought we would put up a list of our projects so that you know what we are working on, our expertise and if you have a similar project in mind.
We are currently finalising Zuccala Homes website which is a CMS driven home builder website. The website has a good mix of jquery, flash and social media components. Here is a list of what we are doing with them
We are currently building a recruitment website for a Recruitment company in Melbourne. The CMS will allow the client to post jobs and use custom advanced pages
We are currently doing the whole digital strategy for a rapper in California who is about to launch his debut album.
Hopefully this gives a basic idea of the projects that we are capable of running. Feel free to reach out on info@dzineclub.com for any questions.
Based on our hosting offering, we have now launched a test store so that you can test the speed and features of Magento Commerce.
Here is the link for the store front. Please note this is a test store so there are no actual products on the store.
Helps the customer enquire about the product at any stage of the purchase. If they were not sure about buying the product, your reply should help them make the decision.
Make it easy and quick for the casual shopper to your online store. As long as you get paid for the product and it is easy for the customer to buy it, that is all that should matter. Also make sure that you have the option to create an account for easier repeat purchases.
As you dig deeper into category, there should be options to refine your search based on different attributes. Colour, size, price etc.
Have a few price ranges to match the budget against products. More often than not a visitor is thinking more around the price than the product
With latest zoom plug-ins and scripts, there is no excuse to not have a picture that can be enlarged and zoomed into. Most products also require multiple angle shots for best customer experience.
Don’t make the shipping rates a last minute surprise (or shock) Inform your visitors from the start on how much it would cost them to ship the product.
Customers are always wary of buying products online. Make sure that you have detailed the return policy and re-enforced it on the pages to keep them at ease.
Set up alerts for products that are out of stock. When the product lands in the store, the customers get automatically notified.
Show a list of related products. If a customer is already looking at a product, chances are that they will want a related product or look at a related product as an alternative.
Make sure you have enough of the product pictures in real life scenarios. Think of IKEA for example. This makes a huge different in user perception.
