To stay ahead of the Social media and technology DzineClub is formally opening its blog posts to Facebook comments.
You are now able to comment on any blog posts using Facebook. Please note that you need to be already logged into Facebook to do this.
To see how it works, just go down to the bottom of this post, where it says Facebook Comments and comment away 🙂
Facebook has recently launched the Like/Send button that replaced their old like/share button. This means that now a user can do one of two things
By Clicking the like button, the user us publicly liking the page and letting all of his friends know that he likes the page. The result of clicking the like button means that this information is displayed on his feed (wall).
A user can also use the send feature to send the page privately to one or more friends or to a group in Facebook.
What does it look like? and how does it work? Test it out on top of the blog post here
We are currently working on the following projects for our clients
We are currently building a car listings site in wordpress which will allow different vehicles to be put into different categories and searched on.
We are also currently working on a Viral facebook competition that leverages the abilities of Facebook to create a viral effect.
We are building three online magento stores which will be released live in the next few days
We will be enabling email marketing for two of our clients
We are launching two interactive catalogues for two of our clients this month. We will put up updates as soon as they are ready.
We will be building two mobile websites this month for clients who have existing websites and are seeing a lot of users come from mobiles. These websites will work on all the mobile platforms such as Android, iPhone and Windows Mobile.
More updates to come
Here is a quick social media campaign from KLM. The strategy was to use social media to connect with and reward their customers. Here is what they did
To look at other videos and twitter responses please visit the website at http://surprise.klm.com/
Lately we have been working with a number of clients in improving their Social Marketing. We have been working with these clients in getting more fans in Facebook, getting more followers on twitter, more subscribers for their emails, more MySpace fans and so on. What is evidently clear based on the conversations that your social network is having about your brand is that the power is with the consumer. Even if they are not a customer but connected to one of your customers, they have the power to essentially build or break your brand.
That said, we still work in an industry where Social Media is in an infancy. There are companies who have tasted the customer backlash and to be honest, there is not a single company which can please 100% of its customers. Customers have different needs, different demographics which makes it impossible for a bigger company to look after each and every one of them. The best way is to please as many customers as you can and do you best.
So what do you do when your customers tweet bad things about you? The best way is to have a lot of good tweets so that you can officially display that it was an isolated incident.
This is very similar to the rating system for an eBay seller. Most of the eBay sellers don’t have a 100% rating because out of the 10s of thousands of customers some have had bad experience. But overall you can see that they are isolated incidents.
The best strategy however is to build walls around your business so that Social Media backlash (small or big) has a very minimal effect on your business. That you can still manage your business properly and allocate time to fix those issues instead of putting your business on halt.
Talk to us about how we have helped clients overcome Social Media Backlash. We can help you put measures in place that can help you ascertain the effect of the backlash as well as a long term strategy to fix the issues you have now and avoid it in the future.
DzineClub is a fairly new business so not everyone knows what we do and what we are currently working on. Everyone that we have been talking to is asking what Projects DzineClub is working on currently. So I thought we would put up a list of our projects so that you know what we are working on, our expertise and if you have a similar project in mind.
We are currently finalising Zuccala Homes website which is a CMS driven home builder website. The website has a good mix of jquery, flash and social media components. Here is a list of what we are doing with them
We are currently building a recruitment website for a Recruitment company in Melbourne. The CMS will allow the client to post jobs and use custom advanced pages
We are currently doing the whole digital strategy for a rapper in California who is about to launch his debut album.
Hopefully this gives a basic idea of the projects that we are capable of running. Feel free to reach out on info@dzineclub.com for any questions.
Few months ago, we created an infographic about Facebook Stats and what is the propencity of a facebook user to like, interact and buy from a fan page. Please click below to view the post.
We have now created a similar infographic for Twitter followers as below.
Adding up the numbers on average, the top reasons for a twitter follower to follow your brand is to either receive updates or deals.
* The reason why a twitter user follows your brand is to receive discounts, get updates about upcoming sales, get samples, coupon vouchers etc. So “what is in it for me” is a big factor
* The reason a twitter follower follows you is because they want to stay informed and receive updates about the company.
Please note that the research above only covers American twitter users and not Australian twitter followers. But basically the demographic and user behavior for American users and Australian users wont be that much different in assumption.
Lately we have been involved in building a few Custom Facebook Pages for our clients. Please view the screenshots and jump to view the pages.
Our own custom Facebook page design that shows what’s possible within Facebook. It features
All of our non-fans are directed to this page which prompts them to like the page. It also has a few screenshots of our work across different services that we provide.
This features a slideshow of our work. you can click on back and next and view the websites we have built and also click on them to go to the individual websitess
This is an Adobe flash version of our custom portfolio page. It is similar to the portfolio but is built in adobe flash so does an automated slideshow.
These are custom tabs of our services. You can click on individual tabs and get a description on what we can offer businesses.
If you click on the Free Consultation tab, you can put in a meeting request with us directly.
Next time we will look at some custom Facebook pages that we have built for our clients.
Twitter has launched twitter tales which is all about how its users (and companies) are using twitter in their daily life.
Currently there are 4 stories in there and we would love to see more in there.
The goal of this twitter account was to give everyone a behind-the-scenes access to the museum of Modern Art in New York City and its programs. Tweets which were question to public, art news and global events information were experimented on and the account focused around the community rather than marketing Museum of Modern Art.
Natasha is a filmmaker, photographer, writer, a self-described compulsive multitasker and a mother of three based out of New Delhi. She talks about how she started sharing things with herself (self therapy) using twitter and started to create an online world that she started living in. However in March 2010, after following Roger Ebert and him retweeting her poems, posts and photography, she went from 70 followers to 1000.
Ravi Pina, a techy Silicon Valley worker created this account after getting sick of constant train delays in the San Francisco – Silicon Valley Train Service. His Community of 400 Contributors update mechanical delays on train lines to 4000 followers (which is otherwise extremely difficult to relay electronically) making it a less stressful ride for the followers.
The Blogess was blackmailed (in a way) by her friends to start tweeting. Her goal being “If I am going to do this, I am going to entertain myself”. What started as a behind the scenes commentary to her blog, ends up being “an irrelevant, rebellious, oddly, wig-filled and utterly hilarious documentation of an otherwise normail(ish) life.
Check out FBFolio.com for custom Facebook Fan Page Gallery Showcase. We recently helped build the framework and launch FBFolio.com which is a gallery showcase of custom Facebook Designs and helps visitors rate and feature the best designs.
Click on the star button to rate individual Facebook Fan Page Designs. You don’t have to log in to rate a facebook Page.
See anything interesting in any of the pages, please click on the comment icon to view comments and to add comments
