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Social Media Marketing | Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

Archive

Archive for the ‘Social Media Marketing’ Category

Opening Facebook Comments on all blog posts

July 14th, 2011 No comments

To stay ahead of the Social media and technology DzineClub is formally opening its blog posts to Facebook comments.

You are now able to comment on any blog posts using Facebook. Please note that you need to be already logged into Facebook to do this.

To see how it works, just go down to the bottom of this post, where it says Facebook Comments and comment away 🙂

Facebook Like/Send Button

June 22nd, 2011 No comments

The Facebook Like and Send Button

Facebook has recently launched the Like/Send button that replaced their old like/share button. This means that now a user can do one of two things

Publicly like the page in Facebook

By Clicking the like button, the user us publicly liking the page and letting all of his friends know that he likes the page. The result of clicking the like button means that this information is displayed on his feed (wall).

Privately send the page to Facebook friends or Facebook group

A user can also use the send feature to send the page privately to one or more friends or to a group in Facebook.

Test it out

What does it look like? and how does it work? Test it out on top of the blog post here

Latest Projects Update – 2011

May 26th, 2011 No comments

We are currently working on the following projects for our clients

Car Listings Website built in WordPress

We are currently building a car listings site in wordpress which will allow different vehicles to be put into different categories and searched on.

Facebook Viral Competition App

We are also currently working on a Viral facebook competition that leverages the abilities of Facebook to create a viral effect.

Three Online Magento Stores

We are building three online magento stores which will be released live in the next few days

Email Marketing for 2 Clients

We will be enabling email marketing for two of our clients

Two Interactive Catalogues

We are launching two interactive catalogues for two of our clients this month. We will put up updates as soon as they are ready.

Two Mobile Websites

We will be building two mobile websites this month for clients who have existing websites and are seeing a lot of users come from mobiles. These websites will work on all the mobile platforms such as Android, iPhone and Windows Mobile.

More updates to come

1 million+ impressions twitter – Social Media – Location Marketing

February 8th, 2011 No comments

The KLM Surprise – social media campaign

Here is a quick social media campaign from KLM. The strategy was to use social media to connect with and reward their customers. Here is what they did

  • Tracked their passengers via Twitter and Foursquare
  • They picked a suitable gift based on their passengers interest and activity
  • They gave out the gifts to these passengers usually before the flight
  • The gifts given ranged from Nike watch, to comics to a 15 dollar apple store voucher for apps

 

Result 1 million + impressions on twitter

To look at other videos and twitter responses please visit the website at http://surprise.klm.com/

Social Reputation Management

November 19th, 2010 No comments

Lately we have been working with a number of clients in improving their Social Marketing. We have been working with these clients in getting more fans in Facebook, getting more followers on twitter, more subscribers for their emails, more MySpace fans and so on. What is evidently clear based on the conversations that your social network is having about your brand is that the power is with the consumer. Even if they are not a customer but connected to one of your customers, they have the power to essentially build or break your brand.

That said, we still work in an industry where Social Media is in an infancy. There are companies who have tasted the customer backlash and to be honest, there is not a single company which can please 100% of its customers. Customers have different needs, different demographics which makes it impossible for a bigger company to look after each and every one of them. The best way is to please as many customers as you can and do you best.

Social Media Backlash

So what do you do when your customers tweet bad things about you? The best way is to have a lot of good tweets so that you can officially display that it was an isolated incident.

This is very similar to the rating system for an eBay seller. Most of the eBay sellers don’t have a 100% rating because out of the 10s of thousands of customers some have had bad experience. But overall you can see that they are isolated incidents.

Building Walls

The best strategy however is to build walls around your business so that Social Media backlash (small or big) has a very minimal effect on your business. That you can still manage your business properly and allocate time to fix those issues instead of putting your business on halt.

Social Reputation Management Service

Talk to us about how we have helped clients overcome Social Media Backlash. We can help you put measures in place that can help you ascertain the effect of the backlash as well as a long term strategy to fix the issues you have now and avoid it in the future.

Current Online Projects

October 27th, 2010 No comments

DzineClub is a fairly new business so not everyone knows what we do and what we are currently working on. Everyone that we have been talking to is asking what Projects DzineClub is working on currently. So I thought we would put up a list of our projects so that you know what we are working on, our expertise and if you have a similar project in mind.

Home Builders Website – Zuccala Homes

We are currently finalising Zuccala Homes website which is a CMS driven home builder website. The website has a good mix of jquery, flash and social media components. Here is a list of what we are doing with them

  • Custom CMS Implementation
  • Search Engine Optimisation
  • Web Analytics
  • Email Marketing

Recruitment Website – Melbourne

We are currently building a recruitment website for a Recruitment company in Melbourne. The CMS will allow the client to post jobs and use custom advanced pages

  • Custom CMS Implementation
  • Search Engine Optimisation
  • Web Analytics
  • Email Marketing
  • Social Media Strategy

A high profile rapper from California

We are currently doing the whole digital strategy for a rapper in California who is about to launch his debut album.

  • Website Development
  • Search Engine Optimisation
  • Social Media Strategy
  • Email Marketing
  • Selling Songs and Ringtones
  • Merchandise store

Hopefully this gives a basic idea of the projects that we are capable of running. Feel free to reach out on info@dzineclub.com for any questions.

Twitter Stats – DzineClub Australia

October 9th, 2010 No comments

Facebook Stats

Few months ago, we created an infographic about Facebook Stats and what is the propencity of a facebook user to like, interact and buy from a fan page.  Please click below  to view the post.

Facebook stats for businesses

 

Twitter Stats

We have now created a similar infographic for Twitter followers as below.

twitter stats online business australia

Here is what the twitter stats are telling you as a business owner:

Adding up the numbers on average, the top reasons for a twitter follower to follow your brand is to either receive updates or deals.

* The reason why a twitter user follows your brand is to receive discounts, get updates about upcoming sales, get samples, coupon vouchers etc. So “what is in it for me” is a big factor

* The reason a twitter follower follows you is because they want to stay informed and receive updates about the company.

 

Twitter Stats Australia

Please note that the research above only covers American twitter users and not Australian twitter followers. But basically the demographic and user behavior for American users and Australian users wont be that much different in assumption.

Custom Facebook Page Design – DzineClub Australia

September 8th, 2010 No comments

Lately we have been involved in building a few Custom Facebook Pages for our clients. Please view the screenshots and jump to view the pages.

 

DzineClub Australia Custom Facebook Page Design

Our own custom Facebook page design that shows what’s possible within Facebook. It features

 

A custom facebook landing page

All of our non-fans are directed to this page which prompts them to like the page. It also has a few screenshots of our work across different services that we provide.

image

 

Custom facebook portfolio page

This features a slideshow of our work. you can click on back and next and view the websites we have built and also click on them to go to the individual websitess

image

 

Custom facebook flash portfolio page

This is an Adobe flash version of our custom portfolio page. It is similar to the portfolio but is built in adobe flash so does an automated slideshow.

image

 

Custom Services Tabs

These are custom tabs of our services. You can click on individual tabs and get a description on what we can offer businesses.

image

 

Custom Facebook Enquiry Section

If you click on the Free Consultation tab, you can put in a meeting request with us directly.

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Next time we will look at some custom Facebook pages that we have built for our clients.

How are Companies / Users using Twitter – Twitter Tales

September 4th, 2010 No comments

Twitter Tales - How companies are using twitter - DzineClub Australia

Twitter has launched twitter tales which is all about how its users (and companies) are using twitter in their daily life.

Currently there are 4 stories in there and we would love to see more in there.

 

Twitter is about art - DzineClub Australia

Museum of Modern Art – Twitter is about ART
@museummodernart

 

The goal of this twitter account was to give everyone a behind-the-scenes access to the museum of Modern Art in New York City and its programs. Tweets which were question to public, art news and global events information were experimented on and the account focused around the community rather than marketing Museum of Modern Art.

Read Twitter tale here >

 

Twitter is about life - DzineClub Australia

Natasha Badhwar – Twitter is about Life
@natashabadhwar

Natasha is a filmmaker, photographer, writer, a self-described compulsive multitasker and a mother of three based out of New Delhi. She talks about how she started sharing things with herself (self therapy) using twitter and started to create an online world that she started living in. However in March 2010, after following Roger Ebert and him retweeting her poems, posts and photography, she went from 70 followers to 1000.

Read Twitter Tale here >

 

Twitter is About Community - DzineClub Australia

Caltrain – Twitter is about Community
@caltrain

 

Ravi Pina, a techy Silicon Valley worker created this account after getting sick of constant train delays in the San Francisco – Silicon Valley Train Service. His Community of 400 Contributors update mechanical delays on train lines to 4000 followers (which is otherwise extremely difficult to relay electronically) making it a less stressful ride for the followers.

Read Twitter Tale here >

 

Twitter is about humor - DzineClub Australia

The Bloggess – Twitter is about Humour

@thebloggess

 

The Blogess was blackmailed (in a way) by her friends to start tweeting. Her goal being “If I am going to do this, I am going to entertain myself”. What started as a behind the scenes commentary to her blog, ends up being “an irrelevant, rebellious, oddly, wig-filled and utterly hilarious documentation of an otherwise normail(ish) life.

Read Twitter Tale here >

Facebook Fan Page Gallery ShowCase

August 28th, 2010 4 comments

Check out FBFolio.com for custom Facebook Fan Page Gallery Showcase. We recently helped build the framework and launch FBFolio.com which is a gallery showcase of custom Facebook Designs and helps visitors rate and feature the best designs.

Facebook Fan Page Gallery

 

Features of FBfolio.com

Rate Custom Facebook Page Designs

Click on the star button to rate individual Facebook Fan Page Designs. You don’t have to log in to rate a facebook Page.

Add Comments to Facbook Fan Pages

See anything interesting in any of the pages, please click on the comment icon to view comments and to add comments

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