Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

Depending on how you look at it, Facebook places is either an amazing new feature or a big invasion of privacy. I think facebook places is amazing, a technology that is long overdue and should be a part of our every day life.

Facebook solved a lot of communication problems we have today. Our two best modes of communication – Mobile phones are costly and complicated overseas communication, emails – while solving those issues is more of an overload, not personal and hard to communicate to (with all the hyphens, numbers, domains too much to remember etc).

Facebook solved those issues and as a result has grown as big. Facebook places along with facebook fan pages for business is arguably its best feature to date. Facebook places takes facebook from a communication channel to a catchup channel.

Opportunity to Location Market to Mainstream users

However facebook places does not only bring a new shift in user to user communications but creates a massive opportunity for Businesses. What Foursquare, BrightKite haven’t been able to do, facebook Places makes it easy for a business to reach out to mainstream consumers that are located near their premise of operation. While Foursquare and BrightKite were more of a geek culture, Facebook places is mainstream.

Special Offers based on consumer location

Knowing facebook, you should be able to start targeting ads based on location. There was limited ability to do this already through networks however networks are not updated and too broad. Now you should have  a change to pin point target location and offer relevant deals.

Facebook Connect for Location Marketing??

Chances are that you will be able to leverage some location information using Facebook connect. So you will be able to divide your customers based on where they hang out or where they shop for your/competitors products. You should start thinking about how you can leverage this information in communications that you provide your customers already. Do they hang out at a place where you have a store/location but they haven’t been there? You could leverage this information to get them notified.

Build Brand by encouraging check ins at your location

68% of Facebook users are likely to buy a product that is recommended by a friend on Facebook. Add location to that, and all of a sudden you are able to reach out to hundreds of contacts of your Facebook fans that live/shop near you.

Encourage them to check in at your location and give something back for that. Remember that anything shared on Facebook is viral. Also make sure that there will be a lot of concern around check ins early so make sure you let your customers know that you respect their priavacy.

Get your Facebook Business Fan Page ready for Facebook Places

Make sure that you have a Facebook business fan page and pick a more pin pointed location than what you have right now. There is a chance that a user will be able to look at businesses around where they are based on the information in you Facebook fan page. You are only able to supply one location for your business fan page, this might be a time to think about creating separate pages for each individual locations.

Encourage location sharing!

It’s going to be good for your business.

Facebook Events

There is a good chance that this will get integrated. It makes sense to know what events are happening around where you are.  This also creates a big opportunity for traditional dating and personal services businesses to stand apart and provide a better service.

Disney Pixar

Nike Football Facebook Fan Page

The Nike Red tab has been built exceptionally well

Victoria’s Secret Facebook Fan Page

Coca Cola Facebook fan page

Xbox Facebook fan page

Facebook Fan page for American Eagle Outfitters

Britney Spears Facebook Fan Page

Playboy Facebook Fan Page

Microsoft Windows Facebook Fan Page

L’Oreal Paris USA Facebook Fan Page

Threadless Fan Page

BMW USA Fan Page

Mark Meyer Photography

McDonald’s

 Sony Ericsson

We have just updated our facebook fan page with a completely new design. Also we have added a lot of interactivity.  Here is a quick screenshot and some details underneath. Please click on the screenshot below to go directly to the new look with the portfolio.

So what is new:

Videos embedded in facebook fan page:

We have added our Youtube video on how to design and send out an email in 5 minutes. Please click on the video tab to view the video.

Flash Portfolio embedded in fan page:

We have also integrated a flash portfolio on our portfolio page. Please click on the portfolio page and click on enable to view our portfolios.

Like our fan page? would you like a quote on how much it would cost for you to have something even better?

Enquire about our “facebook fan page design” service by sending us an email at info@dzineclub.com

DzineClub staff have written a lot about facebook in the last year while the blog has been live. We thought it would be best to consolidate all of them in one central location. When we add new links, we’ll add them here too so that it is easier to find.

1. Available Social Media Channels

2. Facebook Social Media Advantage for Business

3. Facebook Social Media Strategy

4. Facebook Business Landing Pages

5. Facebook Stats for Online Stores

6. Managing your Business events using Facebook

7. Tangible facebook – putting a money value on Social Media

Like this post? Visit our Facebook page and become a fan to be notified.

Please click here:

From August 23 Facebook is making changes to facebook Business fan pages. The changes are fairly minor and wont affect most fan pages. Here is what you need to know

facebook Boxes are going away

Boxes are going away so if your fan page used boxes to show applications or third party content, it wont be available from 23rd August.  Also the boxes tab will go away completely.

facebook Custom Tabs for fan pages

The width for your custom tabs will be restricted to 520 px. So if you have welcome pages, custom images in your other custom tabs, its best to cut the graphic width to under 520 pixels.

As you can see below on the DzineClub fan page, the main image is cut on the right.

So you have an email marketing list as most companies now a days. Normally you’d be doing any of these things based on time and resources

General email marketing process

• you send email newsletters to them regularly

• you send ad-hoc emails during promotions
• you look at reports and try and keep your open rates high

If you are fairly bored with repetitive emails

• maybe you look at bounces and try and correct them
• you might change your subject lines and try and get higher opens

If you are an Advanced email marketing user

• you might A/B test different subject lines and content to optimise user experience
• you might connect your emails to your analytics and read ROI from emails rather than open rates
• you might use social media tools and connect your email newsletters to your social networks to leverage

Knowing your email subscribers social media details

We all know that the better we know our subscribers, the higher our open rates and higher conversion, But I doubt many people look at the existing list and try and use external tools to enrich user data in them.  With all the social media and api’s that let you collect information about users, it has come to a point where you should look at your subscriber list and get information such as

• age groups
• social network involvements (facebook, twitter, linkedin)
• How involved they are in facebook, twitter, linked in

Imagine …

Imagine that your list that you have today of just email addresses, lying in your email marketing platform can be grouped as active facebook users, active twitter users, social media influencers, age groups, gender, location etc The way you will be able to target the list will exponentially increase your email marketing effectiveness.

What can you do with email marketing data like this

• send emails to facebook users asking them to join your facebook fan page
• send special offers to twitter influencers, where if they tweet your brand, they get special offers or discounts
• target gender specific emails on product sales
• target age specific emails
• target location specific emails

Contact us to Generate demographic user information from email addresses

If you have an email marketing platform and you have a good social media strategy, we can help you get demographic and social media involvement about your users so that you can target them better and increase relevancy

Facebook Statistics (Business Fan Page Perspective)

• 68% of facebook users are more likely to buy a product recommended by a friend on facebook
• 51% of facebook users are more likey to buy a product from a business they follow on facebook
• A facebook user joins 10 fan pages on average
• 33% of facebook users do product research on facebook
• 60% of facebook users are more likely to recommend a brand to their friends
• Most facebook users join a fan page to show their support for a brand to their friends

What does this mean for your online business

• If you don’t have a facebook business page, this is the time to start
• If you have a facebook business page and you are not maintaining it, you should start spending some time looking after it
• If you are not linking your website to your facebook, you should link it now

To showcase our Social Media capabilities, we have created our own facebook page and have created a landing page for our facebook fan page.

To view our facebook page, please click here.

We will be posting a lot of special offers on our facebook page, so please click on the like button to be notified.

dzineSEO – the SEO platform for Online Businesses

Also in the DIY tools down the bottom, we have indicated our new product for Small to Medium Businesses called dzineSEO. dzine SEO is a SEO platform. We will update information about dzineSEO on our facebook page as well.

To find out how you can use us to create facebook fan pages like this, please contact us at info@dzineclub.com

Stage 1: Build a compelling facebook business page

• Keep it informative and fun
• Use a catchy profile image

Stage 2: Get facebook fans

• Send an email to existing subscribers with either a gift for joining facebook or showing the advantage of joining facebook
• Tell your friends
• Put Like box on your website and like box on your blog posts
• Put Like box on your high traffic pages

Stage 3: Build on the facebook fan base

• Advertise on facebook to your fans friends
• Advertise to your target market
• Run Viral campaigns that get fans talking about you to their friends

Stage 4: Convert fans to customers

• Offer facebook only discounts
• Look at birthdays and offer freebies or discounts
• Set up buy now links which take you directly to your store

How can businesses leverage facebook today, in the next 10 minutes with very less resources. If you run events (offline or online) you are in luck. One of the things facebook does very well and the reason why a lot of people use it for is event management.

You should however use other channels as well for better response, however if it’s a personal services event and all of your contacts are on facebook already, you could potentially use facebook just your event invites.

Advantages of using facebook for your events

- you can set up an event invite in 5 minutes and send it out to your fans
- the event has a viral effect, once your contacts RSVP, their friends will see that and might attend themselves
- you can build up your business fan base through nice events
- It’s FREE!! can’t top that

So how do you set up and event in your facebook business page? 

Pre-requisites:

• A facebook business fan page. If you don’t have one follow this link below:
  How to set up your facebook business fan page

1. Log into your facebook account

2. If you haven’t already, Add Events as a tab

Click on the plus button next to the tabs and select events. This will add Events as a tab. All of your fans can now find your events under the events tab.

3. Create a new Event

It will now ask you to create an event if you don’t already have one.

Enter Details of the Event. You can add a street address if you like, select the times and click on Create Event.

4. Add picture and describe your event

Leave the default settings as is. If you select Meetings, then you should get a good fit of business events.

5. Publish to  page’s Wall and fan’s home pages

Click on Publish to publish it to your home page.

6. Invite Friends with a personal Message

As a final step, you can now invite all of your friends to this event and also add a personal message. If you have a list of email addresses for your business associates, use the Invite people via email box

Happy Inviting!!