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Archive for the ‘user experience’ Category

Current Online Projects

October 27th, 2010 No comments

DzineClub is a fairly new business so not everyone knows what we do and what we are currently working on. Everyone that we have been talking to is asking what Projects DzineClub is working on currently. So I thought we would put up a list of our projects so that you know what we are working on, our expertise and if you have a similar project in mind.

Home Builders Website – Zuccala Homes

We are currently finalising Zuccala Homes website which is a CMS driven home builder website. The website has a good mix of jquery, flash and social media components. Here is a list of what we are doing with them

  • Custom CMS Implementation
  • Search Engine Optimisation
  • Web Analytics
  • Email Marketing

Recruitment Website – Melbourne

We are currently building a recruitment website for a Recruitment company in Melbourne. The CMS will allow the client to post jobs and use custom advanced pages

  • Custom CMS Implementation
  • Search Engine Optimisation
  • Web Analytics
  • Email Marketing
  • Social Media Strategy

A high profile rapper from California

We are currently doing the whole digital strategy for a rapper in California who is about to launch his debut album.

  • Website Development
  • Search Engine Optimisation
  • Social Media Strategy
  • Email Marketing
  • Selling Songs and Ringtones
  • Merchandise store

Hopefully this gives a basic idea of the projects that we are capable of running. Feel free to reach out on info@dzineclub.com for any questions.

In-Page Analytics: Visualising web analytics

October 19th, 2010 No comments

In-Page analytics in Google Analytics

Google Analytics have just released the beta version of In-Page analytics. This tool helps your visualise user engagement on your website visually. This report is similar to the overlay report but adds multiple layers of depth and customisation to your reports.

The report shows the percentage of clicks against any link and when you hover on top of it, it will show the clicks, goal value and a breakdown of all of your goals.

In-Page analytics supports image maps, advanced segments, and also outgoing links.

Figure below shows In-Page analytics in one of our partner sites www.fbfolio.com

In page analytics for Fbfolio.com

Accessing In-page analytics from Google Analytics

 

To access In-page analytics from your Google Analytics account, please click on Content > In Page Analytics

Accessing in-page analytics

 

Using In-Page Analytics

 

There are some cool things you can do using In-Page analytics. Here are a few of them

Visitor pathing analytics – Go through the whole website

Click through your whole website while in In-Page analytics mode and try and determine what paths users take.  Pick your front page (or your most popular landing page) and If you look at the top percentages on each page and follow that path, you are following the most popular path that visitors take on your website.

Have a look at how clicks affect on pages depending on where a visitor is.

Advanced Segments Breakdown

Click on the top right and bring down the advanced segments and see how your segments interact with your website. Do new visitors tend to click on about us more than returning visitors for example. You can also view any advanced segments that you have created on your Google Analytics account.

Advanced Segments in In-page analytics

Toggle Full Screen mode

Toggle the full screen mode to view the whole of your website without the sidebar

Use Filters for advanced analysis

You can click on + Add Filter to filter a subset of your visitors for better analysis.

Filters you can use are:

– What type of a visitor it is
– What Geographic location that visitor has come from
– What campaign did that visitor originate from
– What is the source of the visitor

and other filters such as browser, screen resolution, operating system etc

What actionable information does In-Page analytics provide?

In your website, In-Page analytics answers questions such as

  • Are your call to action giving you results
  • Which links are your visitors clicking
  • What path are your visitors taking in the site
  • On any page, are your visitors doing what you want them to do

Zuccala Homes

September 27th, 2010 No comments

 

Zuccala Homes

We are currently in the stage of developing a website for Zuccala Homes. Zuccala Homes are home builders based in Melbourne, Victoria. Here are some of the important things for the website

 

The user experience on Zuccala Homes

The user experience on Zuccala Homes is crucial. We want to make it easy for a home-buyer to search for houses that they like and show them the house designs in the most detail with minimum clicks. Once they are satisfied with the home design they can either download a PDF to view more specifications or send an enquiry to Zuccala Homes.

 

Zuccala Homes Front Page

We have used the corporate colours of Zuccala Homes to build the website in their branding. Also a banner rotating on the front page lets the user go to different main areas of the Zuccala Homes Website.

Zuccala Homes - Melbourne Home Builders - User Experience

 

Zuccala Homes Designs Page

The home designs page allows a potential home buyer to search for any Zuccala Homes Design. A visitor can search through the Search Panel on the left or click on the individual home to get to the Zuccala Homes Design Page.

Zuccala Homes Home Designs

 

Individual Zuccala Homes Home Design Page

The individual Zuccala Homes Home Design Page allows a visitor to quickly view the Home Design of their choice. To give all the information of Zuccala Homes, information is put into different tabs where you can click and view more information, download PDF of the Zuccala Home or Enquire about that particular home.

Zuccala Homes Individual Home Details

 

Please feel free to click on the links and view the website. We will be updating with more posts which details the user experience, usability, tracking and marketing of the Zuccala Homes website.

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