Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

Are you a web analytics company?

Do you want to know how many websites are using your software?
Do you want to know how many websites are using your customers software?
How do you competitors rank with you in the top 10, top 100, top 500, top 1000 for any country in the world?

Do you offer products and services around web analytics?

Do you have integrations with web analytics platforms?
Do you want to only approach companies who use a particular analytics platform?
Do you want to sell your services to companies who use the platform that integrates with you?

If you answer yes to these, you might be interested in our analytics platform that analyses analytics companies usage.

We will soon be releasing a tool that allows you to find out what analytics provider a website is using (any website in the top 100,000). Stay tuned for more details.

The top analytics providers websites for top 10 websites in Australia

Interested? Contact us at info@dzineclub.com for more details

I was doing a talk in Swinburne University a few days ago where I discussed the best strategy for Web Analytics. Now there are multiple ways around this but the best results that we see are when we follow this pattern

Define your target online segment

You don’t want to track everyone who lands on your website. Define that online segment who have the highest chance of conversion.

For us, Melbourne and Sydney visitors are our target market.

Define your conversion and goals metrics

What is conversion for you, be clear with that. Then build some goals around the conversions. It might be selling a product, subscribing to a newsletter, downloading a whitepaper. Then build some goals around your conversion metrics.

• For whitepaper downloads it might be number of pages viewed per visit
• for Newsletter subscriptions it might be number of information pages viewed per visit
• For Product sales it might be how many product pages viewed per session

Define your conversion steps

Build all of your conversion pages following best practices and define the steps clearly. Such as for an online store
Categories/Search Page > Product Page > Cart/Checkout Page > Payment Page > Confirmation Page

Put Call to Action buttons/ links

Put call to action buttons/links on all the pages. Make sure that every customer knows how to buy a product from you, or to subscribe to your newsletter or to download that whitepaper whatever conversion is for you.

Create Conversion Funnels in Google Analytics

Build Conversion funnels in Google Analytics based on your conversion and track them periodically

Create Goals in Google Analytics

Build goals in Google Analytics and track them periodically

Create Segmented Report in Google Analytics

Create the segment of your target market in Google Analytics and use that to track your metrics.

Make changes based on analytics Data

Review the site monthly and make changes on

• Conversion Steps
• Call to action and placement
• Testing and Targeting messages
• Other online elements

DzineClub is a fairly new business so not everyone knows what we do and what we are currently working on. Everyone that we have been talking to is asking what Projects DzineClub is working on currently. So I thought we would put up a list of our projects so that you know what we are working on, our expertise and if you have a similar project in mind.

Home Builders Website – Zuccala Homes

We are currently finalising Zuccala Homes website which is a CMS driven home builder website. The website has a good mix of jquery, flash and social media components. Here is a list of what we are doing with them

• Custom CMS Implementation
• Search Engine Optimisation
• Web Analytics
• Email Marketing

Recruitment Website – Melbourne

We are currently building a recruitment website for a Recruitment company in Melbourne. The CMS will allow the client to post jobs and use custom advanced pages

• Custom CMS Implementation
• Search Engine Optimisation
• Web Analytics
• Email Marketing
• Social Media Strategy

A high profile rapper from California

We are currently doing the whole digital strategy for a rapper in California who is about to launch his debut album.

• Website Development
• Search Engine Optimisation
• Social Media Strategy
• Email Marketing
• Selling Songs and Ringtones
• Merchandise store

Hopefully this gives a basic idea of the projects that we are capable of running. Feel free to reach out on info@dzineclub.com for any questions.

In-Page analytics in Google Analytics

Google Analytics have just released the beta version of In-Page analytics. This tool helps your visualise user engagement on your website visually. This report is similar to the overlay report but adds multiple layers of depth and customisation to your reports.

The report shows the percentage of clicks against any link and when you hover on top of it, it will show the clicks, goal value and a breakdown of all of your goals.

In-Page analytics supports image maps, advanced segments, and also outgoing links.

Figure below shows In-Page analytics in one of our partner sites www.fbfolio.com

Accessing In-page analytics from Google Analytics

To access In-page analytics from your Google Analytics account, please click on Content > In Page Analytics

Using In-Page Analytics

There are some cool things you can do using In-Page analytics. Here are a few of them

Visitor pathing analytics – Go through the whole website

Click through your whole website while in In-Page analytics mode and try and determine what paths users take.  Pick your front page (or your most popular landing page) and If you look at the top percentages on each page and follow that path, you are following the most popular path that visitors take on your website.

Have a look at how clicks affect on pages depending on where a visitor is.

Advanced Segments Breakdown

Click on the top right and bring down the advanced segments and see how your segments interact with your website. Do new visitors tend to click on about us more than returning visitors for example. You can also view any advanced segments that you have created on your Google Analytics account.

Toggle Full Screen mode

Toggle the full screen mode to view the whole of your website without the sidebar

Use Filters for advanced analysis

You can click on + Add Filter to filter a subset of your visitors for better analysis.

Filters you can use are:

– What type of a visitor it is
– What Geographic location that visitor has come from
– What campaign did that visitor originate from
– What is the source of the visitor

and other filters such as browser, screen resolution, operating system etc

What actionable information does In-Page analytics provide?

In your website, In-Page analytics answers questions such as

• Are your call to action giving you results
• Which links are your visitors clicking
• What path are your visitors taking in the site
• On any page, are your visitors doing what you want them to do

ReDirect Old Links

We are currently in process of updating a few websites for our clients. We are moving a lot of clients  from ASP to PHP.

This causes a lot of issues where all the old links are .asp and the new links are .php. This means that all the links that are already indexed by Google will be completely replaced with new ones. This also means that they possibly will lose a few links to that. So we are making sure to put redirects so that this doesn’t happen.

Improve Usability and Functionalty

A new website should always improve the functionality over the old one. It should be based around what works and improving those, removing what doesn’t work and testing new things. Do some A/B testing and come up with the best results.

Improved Web Analytics and Reporting

Always improve your reporting when you update your website. Reporting and Web Analytics are evolving all the time. Make sure that when you update your website you dig in deeper into your reports and try and set up custom reports that give you better understanding of your visitors.

We recently built a report for one of our customers who can now see for every keyword that they got traffic for what page that keyword was on.

Improve User Communication

Make it easier for your potential customers to send you enquiries and make it easier for you and your staff to communicate with those users.

Improve SEO

Make sure that firstly you dont lose your SEO ranking and also make sure that your new website is better positioned for Search Engines than your last.

How do you do this? Please check out our SEO platform which helps you track your SEO.

Start Data Capture

Find out how you can start capturing visitor information.

Should you make a whitepaper available?
Should you create an email newsletter?
Should you let users subscribe to your blog via email?

Integrate Social Media

Link it to your facebook, twitter, linkedin feeds. Allow your visitors to share your content to their network and become fans of your facebook page.

Keyword Conversion Tracking – What is it?

The most important stat for a website is conversion. A conversion might be a purchase for an online store, a filled enquiry form for a services company, a whitepaper download, etc etc. Keyword Conversion tracking helps you understand the most important thing that contributed to that conversion. The keyword that the visitor put into the Search Engine, landed on your website or microsite and triggered a conversion event. These are the visitors that are doing conversion on your website. Lets look at how you can track this.

Keyword Conversion Funnel – Customer Conversion LifeCycle

Lets have a look at a customer conversion lifecycle. 

What you have at the Traffic stage where most of the data gets analyzed is a lot of noise. At this stage, you have visitors coming from multiple sources, referrals using multiple keywords. When Visitors land on your page, some bounce back. Some move into research stage where they are consuming the information.

Once satisfied, some visitors will move into a consideration stage, and with the right information in front of them eventually move into a conversion stage. This is where you want to track what your users searched for to eventuate the conversion.

Using Keyword Conversion Tracking with Web Analytics

You need a fairly robust analytics solution to track Keyword Conversion. You need at least Google Analytics or Piwik Web Analytics at the free end. At the paid end, you get more robustness, flexibility, analysis and offline data analysis through platforms such as Adobe SiteCatalyst powered by Omniture, CoreMetrics or WebTrends.  Please view our post on the list of Web Analytics Platforms for more information on these providers.

Google Analytics Keyword Conversion Tracking

• Set up Goals in Google Analytics (against your conversions)
• Click on Traffic Sources > Keywords
• Click on the Goal Tab that refers to your conversion
• View the report (Note: click on the heading of your conversion name to sort it)

Piwik Web Analytics Keyword Conversion Tracking

• Set up Goals in Piwik Web Analytics
• Click on the Goals Tab and pick your specific Goal
• Select  a suitable date range
• Click on keywords > Conversion Rate to see the most popular converting Keywords

Keyword Conversion Tracking Outcomes

So now you have the data! But what do you do with the data?

• Focus on converting Keywords
• Focus on optmising our landing pages to those Keywords
• Review Visitor Traffic Path
• Optmise Visitor Traffic Path.

Source Conversion Tracking & Referral Conversion Tracking

Similarly, you need to start tracking your source and your Referrals for best way for conversion.

DzineClub Web Analytics Implementation and Consulting services can help you gain these insights from your otherwise flat ordinary reporting and help you really evaluate your business. Using these information you will know where to invest in moving forward. 

For more information please email us at info@dzineclub.com

One of the newer plug-in in Piwik Web Analytics is Goals. This plug-in allows you to track Goals on your website, put monetary value against them and analyse which areas and sources of traffic are contributing to your goals.

It is not as advanced as Goals in Google Analytics and not as comprehensive. It doesn’t have a conversion funnel and multiple stages but still does a really good job of giving you an overview about how and why a conversion is happening on your website.

Types of Goals and Setting them

Visitor Goals

Visitor Goals can be set up and assigned a dollar value when

• a visitor visits a page on the website
• a visitor downloads a file
• a visitor clicks on a link to an external website

Manual Goals

Manual Goals can also be set up and called as required

• Visitor makes a purchase (The price value can be passed to the Goal)
• Visitor clicks on a link
• Visitor Fills a form (or a form element)

Once all of these are set up, comes the interesting part.

Reporting – The Interesting Part

Once you set up your goals, this is where it gets interesting. The data you can get out of Goals in piwik quickly is amazing. Here is the info you can get

Please note that all the reports below are reflective of only one goal – enquiries

How many Goals you are hitting every day

A graph of daily Goals on your dashboard, which gives you a quick overview of how many goals you are hitting daily and the trend

What is your conversion Rate on Goals

Based on the conversion graph you can see how many conversion you have had, and what is our conversion rate. If you have setup multiple goals you can see the overall conversion rate for all the goals

What Keywords and giving you the highest Conversions

This report is very good and quickly gives you a good overview of what keywords are producing conversions for you.

What Search Engines are Giving you the highest Conversions

A report on what Search Engines are Giving you the highest Conversions

What Websites / Affiliates are Giving you the Highest Conversions

Some Affiliates might be sending you a lot of traffic but not necessarily turning that into conversion. This report will help you identify the hit rate for goals against your affiliate websites

What Marketing Campaigns are giving you the highest conversions

This includes your email campaigns, direct mail campaigns, Advertisements, Offline campaigns that you have tracked as well as your SEM Campaigns

What is your breakdown of conversion across Search Engines / Direct Entry and Referrers

Which of your referrers gives you the highest conversion. I

Conversion Goals  Breakdown by Country and Continent

What countries and contributing to your Conversion Goals

Conversion Goals Breakdown by Time of the day

What time of the day are your visitors most likely to convert

Would you like to get these reports for your website? Get in touch with us at info@dzineclub.com

Everything is great about analytics but over time analytics loses its value because of these two problems

• It is hard to access
• You do not know what actions to take based on the reports

 

Making Analytics easy to access

We’ll look at how we can solve the first issue on this post, being hard to access.

Google Analytics has a great way of setting up alerts and scheduling of sending reports that makes it easy for you to access data. The problem with things being sent to you is that you are not motivated to view them. For me, my analytics reports land on my inbox once every 2 weeks and I barely look at them. What I really do to view what my visitors are doing is use custom applications that read analytics data and I can access information that is important for me through these. Here are a bunch of applications on iphone and Adobe Air that you can use to keep track of your analytics.

For this post we’ll mainly focus on free applications:

 

Google Analytics – Adobe Air applications

 



Polaris for Google Analytics

Polaris is a cross-platform desktop widget for Google Analytics. With 8 standard reports it’s the easiest way keep your data always instantly available. The rich interface and swift navigation make it a pleasure to use.
Download Polaris for Google Analytics here

 



TrakkBoard Adobe Air Application for Google Analytics

Trakkboard allows you to compare and view reports on single or multiple Google Analytics accounts form one dashboard. You do not need to log into Google Analytics and can create multiple dashboards for the data you are comparing.

Download TrakkBoard for Google Analytics here

 

Piwik – Adobe Air applications

Desktop Web Analytics for Piwik

If you use Piwik Analytics, Desktop Web Analytics for Piwik is an amazing app to visualise your analytics. You can set up multiple profiles so that you can view multiple analytics accounts. There is also a live tab where you can view what users are doing live on your website.

Download Desktop Web Analytics for Piwik here

For every order on your online ecommerce store/shopping cart, you should be tracking

On an Individual Basis

– what keyword and search engine got you the sale
– how many products did the customer look at before deciding to purchase with you
– What other products did the customer look at when purchasing that particular product
– was it a new or a repeat customer
– what affiliate website or geographical location did the customer come from
– What additional pages do they go to before making a purchase (terms and condition, support, postage etc)
– what items did they search for on the site

On a group level

– what is your most successful landing page (entry page)
– what page do you have the most exits from
– What is your overall average time on site for product pages
– What is your overall average time on site for category pages

What do you do with this data

– For keywords generating higher sales, run a SEM campaign with those keywords
– Invest in marketing in geographical locations and affiliates which are giving you sales
– If the customer looks at a higher number of products before purchase, put similar products on the product page as recommendations
– Try and convert more new visitors into customers by having information such as postage, product material, terms within easy reach.
– Fill up your inventory with products corresponding to search queries that resulted in no results
– Remove distractions once they click on checkout and make it an easy process. Only put information such as support/terms and make it so that you wont have to click or go away from the page

 
DIY Online stores and shopping carts from $750 + GST.
Includes advanced reporting and 5 minute setup.
Talk to us at info@dzineclub.com

If you are using Google Analytics and not tracking your outbound links, you might be not getting enough intelligence on your website. Here are some of the things that outbound link tracking can tell you

How many times someone has clicked on your email link (in contact us) compared to how many emails you have received.

If you have a high number of clicks, but a low number of enquiries, it might make sense to create a contact us form and use that instead.

How many times are your PDFs getting downloaded

Have you got documents in your website. If any of your PDFs have a very high demand, it might make sense to ask the user for their email address before they can download the PDF. This way you are capturing more data about your visitors

Are you sending a lot of traffic to your affiliates

You can essentially track if you are sending a lot of traffic to your affiliates and if you are, and if they are turning into sales or enquiries, you should charge commission on that traffic.

Outbound links tracking

Even your general outbound links (such as maps, review sites ) etc, you can track them to see if any of your investments are turning into action for you.

Want to get more intelligence from your website and use that to improve your business?
Talk to us info@dzineclub.com