Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.
Here is a quick graphic that explains all the services we provide:
Getting New Leads/Prospects/Traffic
We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.
Online Development
We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues
Conversion
We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.
Retention
Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.
So what is our distribution of Clients
90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.
Here is how they use us:
DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients
We will post all the examples of our services over the next week so that you get a better idea of what we offer.
We have just gone live with a new wordpress site for El Kool Koala. El Kool Koala are a Backpackers in Taganga, Colombia.
Old Website
Their old web site was not maintained properly and was difficult to make changes to.
New WordPress Website
The new website makes it easy for them to make changes manually and has the following features
- Adding photo galleries
- Adding and changing pages
- Adding and changing content on teh pages
- Integrating Google Maps
- Posting all the Backpacker reviews on the website
Finalising the website for Zuccala Homes
We are now finalising the Zuccala Homes website. Based on user feedback and customer feedback, we have implemented a lot of changes towards the newer version of the website.
New Changes
The navigation menu has been turned black, the search boxes orange and house and the Google maps from House and land packages has been removed because it wasn’t being used.
A header image that will be the default on all the pages that don’t need flash interactivity has been used to freshen up the look and reflect on the main theme of the page.
Mobile Friendly Website
With most of the home builders websites, we realised that most of the websites were built in flash so was not accessible from the iPhone. Zuccala Homes Website has been built so that it is mobile friendly and can be accessed just as easily through an iPhone, Android or a Windows Mobile phone.
CMS running behind the Zuccala Homes website
A custom CMS that runs behind the website is being built to allow Zuccala Homes to add new homes, house and land packages and display centres themselves. Next time we will discuss how the CMS works and how it was built.
ReDirect Old Links
We are currently in process of updating a few websites for our clients. We are moving a lot of clients from ASP to PHP.
This causes a lot of issues where all the old links are .asp and the new links are .php. This means that all the links that are already indexed by Google will be completely replaced with new ones. This also means that they possibly will lose a few links to that. So we are making sure to put redirects so that this doesn’t happen.
Improve Usability and Functionalty
A new website should always improve the functionality over the old one. It should be based around what works and improving those, removing what doesn’t work and testing new things. Do some A/B testing and come up with the best results.
Improved Web Analytics and Reporting
Always improve your reporting when you update your website. Reporting and Web Analytics are evolving all the time. Make sure that when you update your website you dig in deeper into your reports and try and set up custom reports that give you better understanding of your visitors.
We recently built a report for one of our customers who can now see for every keyword that they got traffic for what page that keyword was on.
Improve User Communication
Make it easier for your potential customers to send you enquiries and make it easier for you and your staff to communicate with those users.
Improve SEO
Make sure that firstly you dont lose your SEO ranking and also make sure that your new website is better positioned for Search Engines than your last.
How do you do this? Please check out our SEO platform which helps you track your SEO.
Start Data Capture
Find out how you can start capturing visitor information.
Should you make a whitepaper available?
Should you create an email newsletter?
Should you let users subscribe to your blog via email?
Integrate Social Media
Link it to your facebook, twitter, linkedin feeds. Allow your visitors to share your content to their network and become fans of your facebook page.
Process – Website Design / Website Update
One of the questions that we are asked all the time is what process do we use to create or update websites. We have had a process page up on our site for a while but never put anything in there. So here is the process we use to for all of our Website Design.
Scope – Website Design
At this stage we will sit down with you and find out more about
- Who your target market is for your website
- What do you want to achieve out of your website design
We will then create a mockup based on our discussion and existing websites if you have one.
Implement – Website Design
This is the process of going live. We ideally want to get you live as soon as we can. So we go through the following process
- Create a prototype of the mockup
- Fill in the content
- Implement SEO Components based on SEO analysis
- Test Website
- Go Live
Improve – Website Design
The last stage is looking at how successful the website design is for you and then making changes based on that
- We view visitor behavior
- We review content and see what is being consumed
- We improve the website based on the findings
Everything is great about analytics but over time analytics loses its value because of these two problems
- It is hard to access
- You do not know what actions to take based on the reports
Making Analytics easy to access
We’ll look at how we can solve the first issue on this post, being hard to access.
Google Analytics has a great way of setting up alerts and scheduling of sending reports that makes it easy for you to access data. The problem with things being sent to you is that you are not motivated to view them. For me, my analytics reports land on my inbox once every 2 weeks and I barely look at them. What I really do to view what my visitors are doing is use custom applications that read analytics data and I can access information that is important for me through these. Here are a bunch of applications on iphone and Adobe Air that you can use to keep track of your analytics.
For this post we’ll mainly focus on free applications:
Google Analytics – Adobe Air applications
Polaris for Google Analytics
Polaris is a cross-platform desktop widget for Google Analytics. With 8 standard reports it’s the easiest way keep your data always instantly available. The rich interface and swift navigation make it a pleasure to use.
Download Polaris for Google Analytics here
TrakkBoard Adobe Air Application for Google Analytics
Trakkboard allows you to compare and view reports on single or multiple Google Analytics accounts form one dashboard. You do not need to log into Google Analytics and can create multiple dashboards for the data you are comparing.
Download TrakkBoard for Google Analytics here
Piwik – Adobe Air applications
Desktop Web Analytics for Piwik
If you use Piwik Analytics, Desktop Web Analytics for Piwik is an amazing app to visualise your analytics. You can set up multiple profiles so that you can view multiple analytics accounts. There is also a live tab where you can view what users are doing live on your website.
Download Desktop Web Analytics for Piwik here
Over the years, we have been involved in not just web design and online marketing but a lot of custom PHP development. Every now and then, a stock standard solution doesn’t fit the needs of a client where we develop custom solutions for them. Here are a few examples of the work we have done. Client names and project names have been hidden because of privacy.
Sports Event Management Dashboard
Still in an infancy stage, we built a solution for a sports company to manage their events. Previously they have been using Offline Forms and Direct Mail plus cheques to manage all their events. Now they are about 80% online in all of their range of events with the rest set to finish towards the end of the year.
Screen below shows a dashboard, where they can see at any stage, how many started the registrations, how many completed the registration and how many errors there were. This also tracks on a percentage level how far they are from reaching their target.
Tracking applicant History (Record Check)
One of our clients uses companies to check histories of people. Companies hire our client to do record checks on potential employees so that they are risk free. The system we built allows our client to give access to those employers to do record checks on individuals themselves. Also our client can jump into the system anytime and do record checks on behalf of the company.
Dealer Communication and Management
A Client recently asked us how he can communicate and manage his dealership base more effectively. The solution we have implemented for him allows him to not just manage his products, but also his dealership base, such as adding dealerships, editing dealerships and communicating offers to his dealership quickly within minutes.
Lately a lot of our clients have started using wordpress as their blog/website engine. So to help them understand and utilise wordpress themselves, here is a guide. We will cover in this guide
– How to add pages to your wordpress site
– How to add blog posts to your wordpress site
– How to create a menu for your wordpress site
– How to add and remove widgets from your wordpress site
We will endeavor to update this guide over the next week, so if you are a client who is getting this implemented in the next week, bookmark this page to get the details.
If you are looking to use wordpress or wanting a new website with a blog that you can manage yourself, drop us a line at info@dzineclub.com Our team can send you a portfolio of wordpress websites that we have done for our clients in Australia.
Advanced Segments in Google Analytics are very powerful. This allows you to drop your website visitors into separate buckets/segments and view reports around those particular segments.
An Example of Advanced Segments in Google Analytics is
All Australian Users who have been to the site before
For DzineClub, these are high value customers for us. So we analyse this segment to see what they are doing. Some information that we can now find out about them are
– where did they originate (this will help us target more on that source so that we can generate more loyal and local customers)
– Goal Conversions (how is the goal conversion on our local and loyal visitors)
– What pages do these segments go to
An interesting fact for us was that our Australian Returning Visitors segments browsers were majority of Firefox and Chrome browsers. So we can assume that they are a bit more tech savvy and we can provide content which could be a bit technical.
One of the biggest hurdles we have at DzineClub when it comes to giving clients more access is them not being able to resize images. Usually clients will take photographs using a digital Camera and transfer them to their computer. Usually these images are much larger in dimensions than what is required on the website. So they need to be resized or chopped into a more manageable size. For a long time now this has been a bit of an issue and one of the main causes that a website owner has to use a Developer or a Designer to do odd stuff on their website.
You cannot put the images taken from a camera straight on to a website. Here are some ways how you can resize that image. Depending on what software you have, you can use the appropriate software.
Installing Windows Live Photo Gallery
First you need to have Windows Live Photo Gallery installed on your system. If you do not, please head to http://download.live.com and click on the Download Button. This will start the Windows Live Setup where you can pick Windows Live Photo Gallery to be installed.
Importing Images to Windows Live Photo Gallery
You can import your photos to Windows Live Photo Gallery via two methods.
1. Transfer your photos to your computer using method that you already do. Open up Windows Live Photo Gallery. Click on File > Include a folder in the gallery. Pick the folder where your images are.
2. Start Windows Live Photo Gallery. Click on File> Import from a Camera or Scanner. Select the camera or scanner.
Using Windows Live Photo Gallery to resize images
- Select all the images that you would like to resize. You can use Shift+Click, Ctrl+Click or drag your mouse around a selection to select multiple sizes.
- Right Click on any of the photos (while they are selected) and select Resize
- You will be then given an option to resize (there will be already set presets on the drop down. Usually here you might want to select custom from drop down and put in a dimension.
- Click on browse to select a folder where you want the resized images to come. Please ensure that you pick a new folder and not the folder where the images are already.
- Click on resize and save.
This will save the resized images on a specified folder. You can now use these images on your projects or to update your website.
For all you Google Fans, Next time we’ll talk about how you can resize your images using Google Picasa 🙂
