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Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development http://www.dzineclub.com/blog Effective Marketing to achieve higher ROI and higher Conversion - Web Design and Online Marketing Australia Thu, 30 Aug 2012 01:51:52 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 New Twenty Twelve Theme for WordPress http://www.dzineclub.com/blog/2012/08/new-twenty-twelve-theme-for-wordpress/ http://www.dzineclub.com/blog/2012/08/new-twenty-twelve-theme-for-wordpress/#respond Tue, 28 Aug 2012 22:58:49 +0000 http://www.dzineclub.com/blog/?p=1203 WordPress have just announced their new theme for 2012 – Twenty Twelve and It looks amazing. We are glad to see full width, home page like feature back in the theme and we think it goes towards the fact that WordPress are positioning themselves as a CMS/blog rather than just a blog. Scroll below for all the features

 

WordPress Theme Features

CMS like Homepage

We love the new CMS like homepage and puts a clear direction for WordPress that it has now graduated from Blog is now a proper CMS

New TypeFace

Open Sans Typeface really brings out the new theme

Responsive

The theme is responsive on a big focus on Mobiles

Post Formats

WordPress Twenty Twelve keeps post formats consistent on all views. Links, Quotes, asides and images retain the look across the site.

We will be adding a new site with the template to play around with shortly.

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Setting up your Google App email in Outlook 2010 http://www.dzineclub.com/blog/2012/01/setting-up-your-google-app-email-in-outlook-2010/ http://www.dzineclub.com/blog/2012/01/setting-up-your-google-app-email-in-outlook-2010/#comments Mon, 30 Jan 2012 02:43:11 +0000 http://www.dzineclub.com/blog/?p=1193 With DzineClub hosting plans, most of the times we set you up with a Google App account. This allows you to access emails via a Gmail interface and also set up your email on Outlook, Entourage, Apple Mail, Mozilla Thunderbird etc.

To set up your Google App email account on Outlook 2007, please use the following steps:

Open Outlook 2010
If you don’t already have an email associated, it will ask you to set it up, Click Yes.

If you already have one email associated in Outlook (old email) click on File and on the screen click on Add Account

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Enter your details and click on “Manually configure server settings or additional server types”

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Click Next image

Select Internet E-mail

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Click Next image

Enter all of your details

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Please note that your username is your email address.

Incoming mail server is : imap.gmail.com
Outgoing mail server is: smtp.gmail.com

Click on More Settings image

Select Outgoing Server tab and tick (My outgoing server requires authentication)

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Click on Advanced Tab

Server Port numbers:

Select “SSL” under “Use the following type of encrypted connection”: SSL

Insert Incoming server (IMAP) as 993

Select “TSL” under “Use the following type of encrypted connection”: TLS

Insert Outgoing server (SMTP) as 587

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Click image

Click on Next to complete  image

 

Outlook will test the account to make sure its working.

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Press Close on the box when you get both the tick marks.

Click on Finish to complete

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How to enable comments on WordPress Pages http://www.dzineclub.com/blog/2012/01/how-to-enable-comments-on-wordpress-pages/ http://www.dzineclub.com/blog/2012/01/how-to-enable-comments-on-wordpress-pages/#respond Wed, 18 Jan 2012 22:25:35 +0000 http://www.dzineclub.com/blog/?p=1089 1. Log into your WordPress website

2. Click on Pages > All Pages

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3. Hover your mouse on the page where you want to enable comments

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4. Click on Quick Edit and tick the Allow Comments box

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5. Press Update to update the page.

You can use the same way to disable comments on a page

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How to upload videos to YouTube http://www.dzineclub.com/blog/2011/10/how-to-upload-videos-to-youtube/ http://www.dzineclub.com/blog/2011/10/how-to-upload-videos-to-youtube/#respond Thu, 27 Oct 2011 11:13:41 +0000 http://www.dzineclub.com/blog/2011/10/how-to-upload-videos-to-youtube/

Log into YouTube using your login and password.

If you don’t have an account already go to youTube.com and click on Create Account. You can use your existing email address or a gmail account to log in. When selecting a username please make sure that it is reflective of the company and your keywords

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Click on the upload button on top right
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Click on Upload Video button and select the video file from your local computer

Select one or more files from your local computer and start uploading

Change the Video information (title, description, tags, category) etc and click on Save Changes to save the information

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Mobile Shopping Habits http://www.dzineclub.com/blog/2011/09/mobile-shopping-habits/ http://www.dzineclub.com/blog/2011/09/mobile-shopping-habits/#respond Mon, 26 Sep 2011 03:00:03 +0000 http://www.dzineclub.com/blog/2011/09/mobile-shopping-habits/

Good video about Mobile Shopping Habits and how it influences our Shopping

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Monsta G Magento online store now live http://www.dzineclub.com/blog/2011/08/monsta-g-magento-online-store-now-live/ http://www.dzineclub.com/blog/2011/08/monsta-g-magento-online-store-now-live/#respond Mon, 22 Aug 2011 00:34:01 +0000 http://www.dzineclub.com/blog/2011/08/monsta-g-magento-online-store-now-live/ One of our clients – Monsta G’s store is now live. The store was built in Magento Commerce and turned around in a week. The store features:

  • mp3 Album Downloads
  • CD purchases
  • songs downloads from Albums
  • bundling free albums with other album purchases
  • Apparel purchases

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Do you need an online store? reach out to us at info@dzineclub.com

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New WordPress Designer on Board http://www.dzineclub.com/blog/2011/08/new-wordpress-designer-on-board/ http://www.dzineclub.com/blog/2011/08/new-wordpress-designer-on-board/#respond Thu, 18 Aug 2011 15:30:39 +0000 http://www.dzineclub.com/blog/2011/08/new-wordpress-designer-on-board/ To keep up with existing projects, we have now hired a new WordPress Designer pushing our size of dedicated WordPress designers/developers/coders to 7.

This gives us a very good team to manage your wordpress website.

WordPress 3.2

WordPress 3.2 is out which means that our team can now build custom structure for your website. This version brings heaps of improvements. Please view the video below for more details.

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Changes to Google Site Links and how it affects your SEO http://www.dzineclub.com/blog/2011/08/changes-to-google-site-links-and-how-it-affects-your-seo/ http://www.dzineclub.com/blog/2011/08/changes-to-google-site-links-and-how-it-affects-your-seo/#respond Thu, 18 Aug 2011 10:44:13 +0000 http://www.dzineclub.com/blog/2011/08/changes-to-google-site-links-and-how-it-affects-your-seo/ Google has just launched a revamped Site Links system on its Organic and in some cases Paid Search Results.

Google Organic Search Result changes

Please view the latest search results for DzineClub. Instead of just being links under the Main website title, there is now a url and a description of the pages in the links. We have seen upto 10 links on a page and with that the result seems to take almost half the page.

How does Google pick sitelinks? There is no definitive answer but runs an alogrithm which picks the specific links on the website.

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Paid Traffic Search Result changes

For all paid traffic, Google has also started using site links. Please view example when searching for BMW in Adwords.

The old site links are now coming up in paid search. We are actually more stoked that we have 10 site links while BMW has 6 🙂

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How does this affect your SEO

This is going to cut traffic for any company which is in 2nd spot and so on.

Paid Search is more Valuable

Also this makes Paid search more valuable for businesses because the paid listing are comparable to organic listings and will more likely make a customer click on it. This means that lower end companies are better off investing in Adwords than Full on SEO.

How can you improve your listings?

Look for your brand and make sure that you have site links coming in your list.
Meta descriptions are really important now so that your visitors can see the descriptions on your inside pages. If there is a link that you would rather not have in your listings, remove that using Google Webmaster Tools

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QR Codes familiarity, Why we scan and Where http://www.dzineclub.com/blog/2011/08/qr-codes-familiarity-why-we-scan-and-where/ http://www.dzineclub.com/blog/2011/08/qr-codes-familiarity-why-we-scan-and-where/#respond Wed, 17 Aug 2011 08:13:07 +0000 http://www.dzineclub.com/blog/2011/08/qr-codes-familiarity-why-we-scan-and-where/ Read hear about what is a QR Code

Here is a quick infographic by Lab42 on how many people know about QR codes, How many of them use it, why they scan QR codes and where they use QR Codes.

Enjoy

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Dedicated Magento Developer http://www.dzineclub.com/blog/2011/08/dedicated-magento-developer/ http://www.dzineclub.com/blog/2011/08/dedicated-magento-developer/#respond Tue, 16 Aug 2011 15:36:57 +0000 http://www.dzineclub.com/blog/2011/08/dedicated-magento-developer/ Magento Commerce Developer

We have just added a dedicated Magento Developer to the team to make changes to the code of Magento and customise Magento stores to clients requirements.

Magento Capabilities

We have been building Magento Stores for Clients since last year and have produced heaps of stores in that time. Currently we are in the process of building these Magento stores

      • Designer Heels Magento Store
      • Digital Music Store (Live – please click here to view)
      • Women’s Clothing Store
      • Online T-shirt Store
      • Industrial Online Store
      • Please subscribe to our newsletter for more Magento Updates

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A new WordPress site developed every week http://www.dzineclub.com/blog/2011/08/a-new-wordpress-site-developed-every-week/ http://www.dzineclub.com/blog/2011/08/a-new-wordpress-site-developed-every-week/#respond Wed, 03 Aug 2011 04:54:31 +0000 http://www.dzineclub.com/blog/2011/08/a-new-wordpress-site-developed-every-week/ Rapid WordPress Development

We are on target to deliver a new WordPress website every week until the end of the year. Which means that we will be delivering 22 WordPress websites this year.

Please keep a look out for our blog as these sites go live and also our blog post which features all the WordPress websites that we have done.

http://www.dzineclub.com/blog/2011/01/wordpress-development-wordpress-design/

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WordPress Vs Drupal Vs Joomla – Which Open Source CMS is right for you? http://www.dzineclub.com/blog/2011/08/wordpress-vs-drupal-vs-joomla-which-open-source-cms-is-right-for-you/ http://www.dzineclub.com/blog/2011/08/wordpress-vs-drupal-vs-joomla-which-open-source-cms-is-right-for-you/#comments Mon, 01 Aug 2011 05:36:34 +0000 http://www.dzineclub.com/blog/2011/08/wordpress-vs-drupal-vs-joomla-which-open-source-cms-is-right-for-you/ At DzineClub we work with multiple CMS platforms to make sure that we are in touch with all the latest technologies. We have dedicated staff who work with platforms such as Magento, Joomla, Drupal and WordPress.

Our CMS of choice is WordPress (for websites) and Magento Commerce (for Online stores) and it consists of our bigger team of development. The reasons we pick WordPress  and Magento is because these platforms are easier to install, develop, deploy and improve on.

This means that as a client you get speedier development, lower total cost of ownership, Quicker updates and integrations. If you need a design refresh in a few months, you don’t have to worry about the content, it will just be a matter of putting a new skin on top.

That, a CMS that is a perfect fit today might not be the best in a few years. This was the case with Joomla a few years ago and now WordPress has taken the crown from our prespective.

Some of the things we look for in a CMS before developing are:

  • How easy it is to install
  • How easy is it to update
  • How easy will it be for the client to use
  • How easy is it to put a skin/theme on top
  • How far can we push the flexibility of the CMS
  • Can the CMS handle meta data and multiple content types (pages, posts, news, whitepapers, images, events, videos)
  • How does the CMS handle SEO straight out of the box
  • How easy is it to integrate new technology onto the platform
  • How does the CMS handle multiple editors and their roles
  • Is there a defined roadmap and will it stick around in the future
  • Is there a good development base and are there lots of users who support this platform
  • What is the security behind the CMS

Based on this, we make a recommendation for a CMS for a client.

We just came across this infograph by the guys at Devious Media on the 3 open source platforms. Our summary follows after the graphic based on the infograph.  Please note that we wont be discussing Joomla as we don’t see a definite future with Joomla.

 

 

Drupal:

  • More used by Heavy/Large Enterprise companies
  • More used by complicated companies
  • Decent Developer community
  • Good Client List

WordPress:

  • Faster Updates
  • Twice as many updates than Drupal/Joomla
  • Twice as many plugins and themes
  • Larger number of developer and user adoption (upto 10 times as much)
  • More social
  • More Cost Effective
  • Lower Total cost of ownership
  • Stronger SEO straight out of the box
  • Easier to learn to use

Summary

We recommend using WordPress for most sites and have worked with a large number of sites where we have customised WordPress to work as per business needs. Please view our list of sites we have customised for WordPress here:

http://www.dzineclub.com/blog/2011/01/wordpress-development-wordpress-design/

WordPress for Medium to Large Clients

We still recommend using WordPress for Medium to Large Clients because of the level of customisation that can be done in WordPress and how quickly it can be changed and new plugins being added. What Drupal can do for such size clients can easily be accommodated using Plugins in WordPress.

WordPress or Drupal for Heavy Enterprise Clients

For sites such as the main Government site, user payments and memberships, forums, connections to ERP platforms, WordPress is probably not the right option right now. The best solution would be to customise Drupal or use a paid CMS Platform. However if you are developing your site in 6 months or a year’s time, WordPress should be a worthy competitor.

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Have you got a website that you are looking at developing and are not sure which CMS is the best to use?

Flick us an email at info@dzineclub.com and we’ll recommend a solution based on our expertise.

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New Youtube Design for Bolwell RV http://www.dzineclub.com/blog/2011/07/new-youtube-design-for-bolwell-rv/ http://www.dzineclub.com/blog/2011/07/new-youtube-design-for-bolwell-rv/#respond Thu, 21 Jul 2011 03:16:14 +0000 http://www.dzineclub.com/blog/2011/07/new-youtube-design-for-bolwell-rv/ We have just launched a new design for Bolwell RV YouTube channel. The new design incorporates everything that is amazing about The Edge and also has a url back to the website for anyone who has come across the video by searching for it or by referral.

Bolwell RV YouTube Channel Design

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New Facebook Fan Page Design for Bolwell http://www.dzineclub.com/blog/2011/07/new-facebook-fan-page-design-for-bolwell/ http://www.dzineclub.com/blog/2011/07/new-facebook-fan-page-design-for-bolwell/#respond Thu, 21 Jul 2011 03:10:25 +0000 http://www.dzineclub.com/blog/2011/07/new-facebook-fan-page-design-for-bolwell/ We have just launched a Facebook Fan Page for Bolwell RV. The Bolwell Edge is a beautifully designed, tough luxury touring caravan that allows you to travel outback Australia in comfort. We built a fan page that shows the best features of the Edge through pictures and Videos and allows a Facebook Fan to contact Bolwell RV through Facebook.

Bolwell Facebook Fan Page Design

We have built a custom fan page with multiple tabs which makes it easier to show more content on the page. The four tabs on the page allows the user to go through the main parts of the Facebook Fan Page.

Other features are a “email subscription form” and a contact us form that can be filled directly on Facebook.

 

Bolwell RV Facebook Fan Page

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Opening Facebook Comments on all blog posts http://www.dzineclub.com/blog/2011/07/opening-facebook-comments-on-all-blog-posts/ http://www.dzineclub.com/blog/2011/07/opening-facebook-comments-on-all-blog-posts/#respond Thu, 14 Jul 2011 08:27:21 +0000 http://www.dzineclub.com/blog/2011/07/opening-facebook-comments-on-all-blog-posts/ To stay ahead of the Social media and technology DzineClub is formally opening its blog posts to Facebook comments.

You are now able to comment on any blog posts using Facebook. Please note that you need to be already logged into Facebook to do this.

To see how it works, just go down to the bottom of this post, where it says Facebook Comments and comment away 🙂

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SMS Marketing and Keywords http://www.dzineclub.com/blog/2011/07/sms-marketing-and-keywords/ http://www.dzineclub.com/blog/2011/07/sms-marketing-and-keywords/#respond Thu, 14 Jul 2011 04:05:40 +0000 http://www.dzineclub.com/blog/2011/07/sms-marketing-and-keywords/ Expanding on our list of digital services offering and the fact that its all about mobiles now, we are offering SMS Marketing and SMS Keywords features.

So here is a the list of offerings

Bulk SMS Services

We can set up an send out bulk sms. All the SMS have an opt-out clause (obviously) and can help promote events or inform user about emergencies.

Web to SMS Service

We can also enable web to sms service, where a visitor to your website puts in their Mobile number and they get a SMS reply set up by you.

SMS Keyword Service

We are also able to set up SMS Keywords, where if your visitor or subscriber SMSes a keyword for example “abc” to a number, they get an automated SMS back, or it records their number on to a database.

Need any SMS Services, get in touch with us at info@dzineclub.com

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Email Marketing Triggered Nurturing Programs http://www.dzineclub.com/blog/2011/07/email-marketing-triggered-nurturing-programs/ http://www.dzineclub.com/blog/2011/07/email-marketing-triggered-nurturing-programs/#respond Tue, 12 Jul 2011 04:24:17 +0000 http://www.dzineclub.com/blog/2011/07/email-marketing-triggered-nurturing-programs/ What are Triggered Email Dialogs / Nurturing Programs

While email marketing is all about sending content to a group of subscribers at one time, a nurturing program is about sending smaller bits of content to users over time. These smaller bits most likely are not running at the same time.

Where can you use Triggered Email Dialogs/ Nurture Email Programs

Nurturing Dialogs are mostly useful for trainings, events, product training, service training and date based events. These are not useful for company news and updates.

You can use it for:

  • Sending a series of 3 or 4 emails to your subscriber when they join the newsletter and educating them .
  • When a customer buys your product/service you can send a series of emails that train your customer on using the producr or the service.
  • Send Happy birthday email to a subscriber (if you have their birth date)
  • Send product renewal emails to your customer a month before their subscription expires.
  • Send feedback surveys to a customer 7 days after purhcase of a product/services.

Demo of a Dzinemail Nurturing Program

Here is a demo of how a nurturing program works.

To view the demo, just enter your email address on the form below and we will send you a series of 4 emails talking about a nurturing program. Here is how they will come to you:

Enter your email to view the demo

  • A welcome email instantly after you subscribe
  • Second email after an hour
  • Third email after an hour of the second email
  • Fourth email after an hour of the third email

 

DzineMail Nurturing Program Demo

This can be your subscription form, or product information form, event form.. you get the point 🙂



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Mobile Website Development , Gallery http://www.dzineclub.com/blog/2011/07/mobile-website-development-gallery/ http://www.dzineclub.com/blog/2011/07/mobile-website-development-gallery/#respond Fri, 08 Jul 2011 06:06:33 +0000 http://www.dzineclub.com/blog/2011/07/mobile-website-development-gallery/ Mobile Devices are taking over

500,000 android devices are being activated every day.  Mobile brings a new way of interacting with data and viewing information wherever you are. It’s easy to use and get online.  The problem with current websites are that they are not made for mobile devices however mobile usage is growing exponentially every day.

Our Mobile Website Development Methodology

We develop a site that works both on iPhone and Android.

This is how we work with mobile website development.

  • We research if you need one for start. Everyone will need a mobile site at some stage but you might be best waiting 3 months.
  • If you can leverage a mobile website, we don’t want to copy your exact website. Mobile users will have different requirements than normal web users. You want to put specific converting copy in mobiles. So we will find out the best sections of your site to turn into mobiles.
  • We create wireframes and send it to you
  • We build the site and test it
  • We finalise the site and go live

Mobile website Platforms – iPhone and Android

We develop websites on HTML5 and CSS3 which works into both iPhone and Android. So our mobiles websites are platform independent. The websites will look great in both iPhone and Android.

Mobile Websites with WordPress

If you have a website with a wordpress CMS we can utilise the existing mobile themes that natively work with wordpress or we can build a custom one that works with the existing data that you have with wordpress.

CMS Driven Mobile Content

Depending on whether or not you have a CMS, you might leverage with a custom CMS created specifically for you to improve your content.

Mobile Website Gallery

Here are some of the mobile websites that we have built in the last month.

Pointpal Mobile Website

IMG_0224[1]

 

MonstaG Mobile Landing Page

IMG_0222[1]

DzineClub Wodpress Mobile Blog

IMG_0217[1]  IMG_0209[1]

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QR Codes at Events http://www.dzineclub.com/blog/2011/07/qr-codes-at-events/ http://www.dzineclub.com/blog/2011/07/qr-codes-at-events/#respond Fri, 01 Jul 2011 03:47:31 +0000 http://www.dzineclub.com/blog/2011/07/qr-codes-at-events/ What is QR code

A QR or a “Quick Response” code is a black and white square code that contains information such as a link, product, website etc. A mobile phone with a camera and a QR reader will be able to read the code and display the information on the site.

What are QR Codes?

 

Who uses QR codes

QR codes are actually a really good technology but hasn’t picked up as well in Australia, but is everywhere in Japan, Korea and picking up in very well in USA.

QR Code Testing at an Event

We are testing QR Codes for one of our clients tonight and will update the results when they come up today.

QR Code Videos

We all know that we now look at videos more than read any text so here are some videos that discuss QR Codes.

Advertising with QR codes

 

CK Jeans QR CODE Billboard in New York
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Total Value of Products on DIY Online Store http://www.dzineclub.com/blog/2011/06/total-value-of-products-on-diy-online-store/ http://www.dzineclub.com/blog/2011/06/total-value-of-products-on-diy-online-store/#respond Wed, 29 Jun 2011 05:36:33 +0000 http://www.dzineclub.com/blog/2011/06/total-value-of-products-on-diy-online-store/ We have just created a widget that shows the total value of products being sold through our DIY Online Store platform.

The widgets are updated in real time and as clients add new stores to the platform or more products the values will add up.  So feel free to visit our site at any stage and look at the updated running total.

 

The widgets come up in three spots

Home Page Widget

 

DIY Shopping Cart Value

 

Side Bar Widgets

DIY Online Store Value small

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