Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

To showcase the capabilities of our Email Marketing platform, here is a quick video that shows you how you can import a list of subscribers, set up a professional email campaign, deliver it to that list and view reports all within 5 minutes.

You can essentially have this email marketing platform set up with your customised email template within 24 hours. Contact us to find out how you can send out your email within 5 minutes.

To view a larger full screen version, please click on the video and use the fullscreen button.

Need a DIY email marketing platform to quickly send out emails and track them? Contact us at info@dzineclub.com

Lately we’ve been talking to a lot of small business owners who have the same questions about improving their online business. One of the bigger ones is

How do I improve my listings?

Here is what you can do today to improve your listings:

1. Break down your website pages into smaller pages and optimise the titles on them

The more pages you have, the bigger you look and have more options of changing titles on those pages to target Search Engines. If you have a page, that is longer than 2 pages, break it down.

2. Add your website to to Business Directories

Add yourself to Free Australian Business Directories. We don’t see a lot of advantage in adding yourself to a paid one unless you are trying to be a featured business.  We recently put up a list of Australian Business Directories here:
List of Australian Business Directories

3. Add your website to vertical specific Business Directories

Do a search on Google for your vertical specific Business Directories and list your website on them. Also Vertical specific online magazines, portals allow you to add yourself as a service/product provider

4. Share links with complimenting Businesses

Find out any local businesses that compliment your business and link to their website and ask them to link back to you. What’s even better is that if they put a little blurb around your business so that visitors to their site already have an idea about what you do. This will also look good from a Search Engine like Google perspective. Make sure you do not over do this or you might actually lose your listing.

5. Start a Blog

Think of a niche topic around your business and start a blog. Start putting down your thoughts and your product/service information on the blog. Make it more informative that product-based for best results.

6. Start Search Engine Marketing

Start putting a bit of money on Search Engine Marketing. Start a Google Adwords account and start out with $100 budget for a month and see how you go.

Please note that your site needs to look good compared to other sites for you to get any leads. Do a search on Google and view the pages to see how other competitors are working.

7. Put a reporting System to track and analyse

Because doing all these things take time and in some cases money, you need to make sure that you are tracking all your efforts to make sure that you are getting results back. We recommend using Google Analytics to track to see if you are getting more visitors to the site because of these efforts.

Next time we’ll tackle the second most popular question “How do I get more customers?”

You should be able to make this change yourself or ask your web designer/developer.

1. Identify Main Keywords

Identify the main keywords that you want to appear in search engines for. Find out how competitive those keywords are and use tools to pick the right ones. Try Using the Google Keyword Tool

2. Insert these keywords on Page Titles where applicable

Change the titles of your page to match the keywords you want to appear on Google. Make sure you use the main keywords on your home page title.

3. Change Meta Description for Pages

Change meta description on the pages to target keywords as well as a quick description of the pages

4. Insert these keywords on the front page

Insert text on the front page which describes what you do but making sure that you are inserting these keywords on the front page.

5. Manage Webmaster Areas

Go to Google Webmaster Central, Yahoo! Site Explorer and Bing Webmaster and add your site and your sitemaps

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If you are unable to make these changes yourself and would like to make these SEO changes on your site, contact DzineClub  at info@dzineclub.com for info on how we are enabling other Small and Medium Businesses to take control of their SEO.

Advanced Segments in Google Analytics are very powerful. This allows you to drop your website visitors into separate buckets/segments and view reports around those particular segments.

An Example of Advanced Segments in Google Analytics is

All Australian Users who have been to the site before

For DzineClub, these are high value customers for us. So we analyse this segment to see what they are doing. Some information that we can now find out about them are

– where did they originate (this will help us target more on that source so that we can generate more loyal and local customers)

– Goal Conversions (how is the goal conversion on our local and loyal visitors)

– What pages do these segments go to

An interesting fact for us was that our Australian Returning Visitors segments browsers were majority of Firefox and Chrome browsers. So we can assume that they are a bit more tech savvy and we can provide content which could be a bit technical.