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Posts Tagged ‘best practices’

Email Marketing Best Practices and Portfolio

January 27th, 2011 No comments

Email Marketing Porfolio

We have just come across email templates that our staff have designed for Australia’s Biggest companies such as BMW, Tourism Victoria, Renault, South Australian Tourism Commission, VicHealth etc. We are building a showcase folio document that shows all the templates. This will be available as a download on the email marketing area shortly.

We already have a portfolio section for all the email newsletters we have done for our clients. So feel free to view that as well.

Email Marketing Best Practices

Things have changed a lot in Email Marketing lately. As such, best practices have changed too. The new say of doing Email Marketing is integrating it with your CRM and you Social Media, supporting mobile devices and understanding buyer behavior.

This will also be a free download from our Email Marketing area shortly. Stay tuned while we build these and send it your way.

Part 1: Email Marketing Best Practices: Facebook.com Email Addresses

Here is Part 1 of our Best Practice Series. This covers the new onslaught of 500 million new @facebook.com email addresses and how you should market to them.

Email Marketing Best Practice: Emailing @facebook.com addresses

Facebook.com email address marketing

 

DzineClub Email Marketing Services

We provide email marketing service for over 10 Australian Companies. They can choose between a range of platforms that suit their needs the best and use us for the strategy to improve their marketing. Contact us or click on email marketing under services for more information.

Online Stores / e-commerce Must Do’s

August 30th, 2010 No comments

Easy to reach contact Information on each page

Helps the customer enquire about the product at any stage of the purchase. If they were not sure about buying the product, your reply should help them make the decision.

Allow to buy without creating an account

Make it easy and quick for the casual shopper to your online store. As long as you get paid for the product and it is easy for the customer to buy it, that is all that should matter. Also make sure that you have the option to create an account for easier repeat purchases.

Product refining options

As you dig deeper into category, there should be options to refine your search based on different attributes. Colour, size, price etc.

Price Range Options

Have a few price ranges to match the budget against products. More often than not a visitor is thinking more around the price than the product

Multiple and Detailed Product Pictures

With latest zoom plug-ins and scripts, there is no excuse to not have a picture that can be enlarged and zoomed into. Most products also require multiple angle shots for best customer experience.

Detailed Shipping Rates and Calculator

Don’t make the shipping rates a last minute surprise (or shock) Inform your visitors from the start on how much it would cost them to ship the product.

Return Policy

Customers are always wary of buying products online. Make sure that you have detailed the return policy and re-enforced it on the pages to keep them at ease.

Alerts for out-of-stock Products

Set up alerts for products that are out of stock. When the product lands in the store, the customers get automatically notified.

Related and Combined Products

Show a list of related products. If a customer is already looking at a product, chances are that they will want a related product or look at a related product as an alternative.

Product Pictures in Real Life

Make sure you have enough of the product pictures in real life scenarios. Think of IKEA for example. This makes a huge different in user perception.

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