Thinking of starting an eCommerce Store or a shopping cart. Here are the things you need to consider before setting one up.
1. Stock Inventory
How are you going to manage your inventory. If you put up a product online, you will need to make sure that you have the product in stock. Also if you sell the product from its physical location, you need to make sure that you update the product inventory on your website.
2. Postage, Handling and Delivery
How are you going to deliver your product.
- Are you going to check every order, put them in envelopes and send it through the post
- Are you going to hire a courier who can run around and get your products delivered quickly
- Does your product meet the requirements to go through post/courier
- Is it a fragile item?
- How much are you going to charge for Postage and Handling?
- Are you going to offer international postage?
- Do the dimensions of the product make it an issue for Postage?
3. Photographs of products
- How are you going to get photographs of the products.
- Do the photographs of the products adequately display the product
- Do the photographs answer all the questions your potential customer has from the look of the product
- Are the photographs so well done that the actual product looks inferior compared to the photograph?
4. Sale and Promotions
- Are you going to run sales and promotions
- Does your eCommerce platform allow you to mark products down
- How will you communicate sales and promotions to your customers
5. Marketing your Online Store
- How will you market your store?
- How will you initially get customers to the online store?
- Have you got a list of email addresses of customers that you can communicate to?
- Have you got an social media strategy?
- How will your existing customers know that they can buy products online?
More to come on this later….
How can businesses leverage facebook today, in the next 10 minutes with very less resources. If you run events (offline or online) you are in luck. One of the things facebook does very well and the reason why a lot of people use it for is event management.
You should however use other channels as well for better response, however if it’s a personal services event and all of your contacts are on facebook already, you could potentially use facebook just your event invites.
Advantages of using facebook for your events
– you can set up an event invite in 5 minutes and send it out to your fans
– the event has a viral effect, once your contacts RSVP, their friends will see that and might attend themselves
– you can build up your business fan base through nice events
– It’s FREE!! can’t top that
So how do you set up and event in your facebook business page?
Pre-requisites:
1. Log into your facebook account
2. If you haven’t already, Add Events as a tab
Click on the plus button next to the tabs and select events. This will add Events as a tab. All of your fans can now find your events under the events tab.
3. Create a new Event
It will now ask you to create an event if you don’t already have one. 
Enter Details of the Event. You can add a street address if you like, select the times and click on Create Event.
4. Add picture and describe your event
Leave the default settings as is. If you select Meetings, then you should get a good fit of business events.
5. Publish to page’s Wall and fan’s home pages
Click on Publish to publish it to your home page.
6. Invite Friends with a personal Message
As a final step, you can now invite all of your friends to this event and also add a personal message. If you have a list of email addresses for your business associates, use the Invite people via email box
Happy Inviting!!
To showcase the capabilities of our Email Marketing platform, here is a quick video that shows you how you can import a list of subscribers, set up a professional email campaign, deliver it to that list and view reports all within 5 minutes.
You can essentially have this email marketing platform set up with your customised email template within 24 hours. Contact us to find out how you can send out your email within 5 minutes.
To view a larger full screen version, please click on the video and use the fullscreen button.
DzineMail Email Marketing Australia – 5 Minute Email Campaign
Need a DIY email marketing platform to quickly send out emails and track them? Contact us at info@dzineclub.com
Lately a lot of our clients have started using wordpress as their blog/website engine. So to help them understand and utilise wordpress themselves, here is a guide. We will cover in this guide
– How to add pages to your wordpress site
– How to add blog posts to your wordpress site
– How to create a menu for your wordpress site
– How to add and remove widgets from your wordpress site
We will endeavor to update this guide over the next week, so if you are a client who is getting this implemented in the next week, bookmark this page to get the details.
If you are looking to use wordpress or wanting a new website with a blog that you can manage yourself, drop us a line at info@dzineclub.com Our team can send you a portfolio of wordpress websites that we have done for our clients in Australia.
Previously using dzineCMS you had to resize your images on a different software before dropping into the site. For some clients who didn’t have a lot of technical knowledge around image editing, it was a bit of a pain 🙂
Now with time, we have decided to make it easier for those clients and enable optimization and resizing feature in the image gallery. You can now use the CMS itself to resize your photos that you have imported from your camera and make them web-ready.
If you are using DzineCMS to make changes to the SEO and Content of your sites, here are some instructions on how to resize images using DzineCMS itself.
- Log into the dzineCMS system
- Upload an image to the image library or select an existing image
- Hover your mouse over the image and click on optimise
This will load up an optimization screen. you can use this screen to make the following changes to your images:
Basic operations
– crop the file
– resize the file
– Rotate and flip the file
Adjustments
– Remove red eyes
– whiten teeth
– Automatically adjust levels
– Adjust brightness and contrast
– Adjust hue and saturation
– sharpen the photo
– blur the photo
– denoise the photo
– make the photo black and white
– invert the photo
– cross process photos
You can also use a variety of photo effects.
If you have any issues with resizing images or would like one of our staff to take you through how it is done, please drop us a line at info@dzineclub.com
Do you currently have a website but no content editing capabilities?
DzineCMS can be a low cost but effective solution that can allow you to make changes to your text, images and SEO content. Contact us at info@dzineclub.com for a demo and to find out how you can implement it for your website.
