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What are Triggered Email Dialogs / Nurturing Programs

While email marketing is all about sending content to a group of subscribers at one time, a nurturing program is about sending smaller bits of content to users over time. These smaller bits most likely are not running at the same time.

Where can you use Triggered Email Dialogs/ Nurture Email Programs

Nurturing Dialogs are mostly useful for trainings, events, product training, service training and date based events. These are not useful for company news and updates.

You can use it for:

• Sending a series of 3 or 4 emails to your subscriber when they join the newsletter and educating them .
• When a customer buys your product/service you can send a series of emails that train your customer on using the producr or the service.
• Send Happy birthday email to a subscriber (if you have their birth date)
• Send product renewal emails to your customer a month before their subscription expires.
• Send feedback surveys to a customer 7 days after purhcase of a product/services.

Demo of a Dzinemail Nurturing Program

Here is a demo of how a nurturing program works.

To view the demo, just enter your email address on the form below and we will send you a series of 4 emails talking about a nurturing program. Here is how they will come to you:

Enter your email to view the demo

• A welcome email instantly after you subscribe
• Second email after an hour
• Third email after an hour of the second email
• Fourth email after an hour of the third email

DzineMail Nurturing Program Demo

This can be your subscription form, or product information form, event form.. you get the point 🙂

What is a Bounce in Email Marketing

Bounce means that your email has returned (bounced back), the server where it was sent rejected it for a reason and sent it back to you. A bounce means that your email was not delivered. There are two kinds of Bounces

A Hard Bounce (can’t deliver email at all)

This is your more logical reason for a bounce, that the email address is invalid or doesn’t exist. Reason for a hard bounce can be

• The subscriber has left the company (and their email has been removed from the server – not redirected but removed)
• The domain has changed or removed (the company has changed their domain or stopped using their domain)
• The email address is spelt incorrectly

A Soft Bounce (can’t deliver email at that time)

Soft Bounces happen when there the email could not be delivered at that time. The email address is still valid but couldn’t get the email at that time. This could be because

• The email is too large than the servers size limit
• The subscriber’s mailbox is full and cannot accept any more emails at that time.
• The recipient mail server is temporarily down

 

How does DzineMail DIY Email Marketing platform handle Bounces

Dzinemail handles the two bounces separately

• Hard Bounces are automatically put into bounce list and not sent any more emails
• Soft Bounces are not sent any more emails if they have bounced 3 times in a row. Dzinemail does this since this is very unlikely for normal email addresses and there is no point in sending out emails to someone who cannot receive emails.

How can you Reduce Bounces?

Obviously, there is no point in sending emails to subscribers who have moved on or can’t receive your emails. Depending on your list, you can expect for it to reduce by 10-30% over a year by purely bounces. It is very important to make sure that you are cleaning your data as well as bringing new subscribers to your list to make up for the cut.

Make sure all of your data is opt-in

Obvious but we have to say it. Make sure your data is all opt-in. So many times we see clients trying to send their email to the whole world and that just means you are paying more. Only communicate with users who want to hear from you.

Want to make it even more focused? make it a double-optin list

Clean up the email address mistakes

Hotmail.com.au, yahooo.com, gmail.com.au etc  Is there a ! in place of a @. Make sure you go through your list quickly before and after the email to make sure that there are not email address mistakes. Don’t rely on your subscribers to give you the right information.

Follow up with a phone call

Depending on how big your list is, or how big your average order value is, this might be a good strategy. If you see an email address as bounced, get someone to give them a call and get their right email address. It will build up the relationship.

Domain Delivery Reports

Sometimes some servers block your emails. Happens to everyone 🙂

We once managed email for a huge company, who had paid subscribers but one of the ISPs blocked the emails. This meant that the paid subscribers couldn’t get their emails. This popped up in one of the domain reports that there were about 25 users on that domain but no opens and clicks on the domain. We had a quick chat with the ISP, threatened them that we’ll ask our members to change ISPs and they enabled the emails.

Always keep an eye out for the domains and if you see any irregularity in domains. If you see a lot of bounces under the same domain, there might be something wrong.

Check your email for spam

Make sure you check your email for spam before you send it out. Every time you send out an email you should at least get a spam report on it. Sometimes things combine to push you just over the line. Over time, if you have spammy emails, your emails will start bouncing.

Need an email marketing platform with capability and a team with the smarts?

Contact us for a pricing. We work with clients all over the world in email marketing.

Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.

Here is a quick graphic that explains all the services we provide:

Getting New Leads/Prospects/Traffic

We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.

Online Development

We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues

Conversion

We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.

Retention

Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.

So what is our distribution of Clients

90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.

Here is how they use us:

DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients

We will post all the examples of our services over the next week so that you get a better idea of what we offer.

Exporting Contacts from Outlook 2000 – 2007

• Open Outlook
• Click File > Import and Export
• Click Export to a file and click Next
• Make sure “Comma Separated Values (Windows)” is selected and click Next
• Highlight/Select the Contacts Folder and click Next
• Save the File

Exporting Contacts from Outlook 2010

• Open Outlook
• Click File and then Open
• Click “Import”
• Click Export to a file and click Next
• Make sure “Comma Separated Values (Windows)” is selected and click Next
• Highlight/Select the Contacts Folder and click Next
• Save the File

Importing Contacts into DzineMail Email Marketing

• Log into DzineMail
• Click on Manage Subscribers tab
• Click on Add new Subscribers button
• Click on Import from a file tab
• Click on Browse button and browse to the location of the file
• After selecting the file, click on Import these subscribers button
• Match the columns as required, make sure you match the email address and the name columns
• Click on Import

DzineMail Email Marketing User Guide

The DzineMail Email Marketing User Guide has now been updated with newer content. If you are currently using DzineMail to send out your emails and haven’t received the latest copy, please get in touch with your account manager to get the latest copy.

The latest updated User Guide covers the following topics

• dzineMail Interface and all the different areas
• Importing your list into dzineMail email marketing platform
• Troubleshooting Data Imports
• Setting up and sending out an email campaign
• A/B Testing the subject line of your email campaign
• A/B Testing the body of your email campaign
• A/B Testing the From name of your email campaign
• Viewing A/B Testing Reports
• Email Marketing Resources

We have just integrated login areas on our website. So you don’t need to remember where to go to log in. Please click on the login button on the navigation bar to go to the respective login area. The login area currently works for:

DIY Email Marketing Platform – dzineMail

If you use our DIY Email Marketing paltform, please click on the Log In > dzineMail to log into your email marketing application.

Keyword Ranking Tool – dzineSEO

If you use our Keyword Ranking Tool to improve your SEO, please click on Log In > dzineSEO to view your current rankings, keyword research and competitor information.

DIY Shopping Cart – dzineStore

If you have an online store with us on the dzineStore platform, please click on Log In > dzineStore to go into your shopping cart’s control panel and make changes to your products.

Plug and Play CMS Platform – dzineCMS

If you use our plug and play CMS platform to make text changes to your website, please click on Log In > dzineCMS to log in and make changes to images and text on your website.

To showcase the capabilities of our Email Marketing platform, here is a quick video that shows you how you can import a list of subscribers, set up a professional email campaign, deliver it to that list and view reports all within 5 minutes.

You can essentially have this email marketing platform set up with your customised email template within 24 hours. Contact us to find out how you can send out your email within 5 minutes.

To view a larger full screen version, please click on the video and use the fullscreen button.

Need a DIY email marketing platform to quickly send out emails and track them? Contact us at info@dzineclub.com