After venturing unsuccessfully in the Online retail space in early 2000, David Jones have just launched their online. The store looks great and we are excited that it will bring out all those other big retailers back into the online space. Big Australian retailers has traditionally not been as open to online stores and have tested the waters and decided not to jump in. This hopefully paves the way for online shopping.
There are some things that we don’t understand from a usability perspective why they have been put in such as double scroll bars. However the store is sleek and works fairly well. Hopefully this works great for them.
DzineClub is a fairly new business so not everyone knows what we do and what we are currently working on. Everyone that we have been talking to is asking what Projects DzineClub is working on currently. So I thought we would put up a list of our projects so that you know what we are working on, our expertise and if you have a similar project in mind.
Home Builders Website – Zuccala Homes
We are currently finalising Zuccala Homes website which is a CMS driven home builder website. The website has a good mix of jquery, flash and social media components. Here is a list of what we are doing with them
- Custom CMS Implementation
- Search Engine Optimisation
- Web Analytics
- Email Marketing
Recruitment Website – Melbourne
We are currently building a recruitment website for a Recruitment company in Melbourne. The CMS will allow the client to post jobs and use custom advanced pages
- Custom CMS Implementation
- Search Engine Optimisation
- Web Analytics
- Email Marketing
- Social Media Strategy
A high profile rapper from California
We are currently doing the whole digital strategy for a rapper in California who is about to launch his debut album.
- Website Development
- Search Engine Optimisation
- Social Media Strategy
- Email Marketing
- Selling Songs and Ringtones
- Merchandise store
Hopefully this gives a basic idea of the projects that we are capable of running. Feel free to reach out on info@dzineclub.com for any questions.
Based on our hosting offering, we have now launched a test store so that you can test the speed and features of Magento Commerce.
Here is the link for the store front. Please note this is a test store so there are no actual products on the store.
http://test.hostmagento.com/
Magento Commerce Online Stores
We are currently involved in building a few Magento commerce stores in the next month for our clients. Stay tuned to view all our online stores as they go live before the end of November. Magento Commerce is a very exciting and feature rich platform powering over 30,000 online stores in the world.
As exciting as it is to be building Magento Commerce Stores, there is a big issue with the speed of Magento Commerce platform.
Magento Commerce Speed Issues
While other ecommerce platforms have 20-30 tables to run, Magento Commerce has over 300 tables that it pulls information from to show the information. This creates a big problem with normal web site hosts because of the amount of information that is being pulled out and the number of tables (sources) that you pull product information out of. Usually on a normal web hosting package, a Magento commerce page loads in roughly 20-30 seconds.
Some web site hosts also can have connection time out issues where your online store will not load because the data that is being pulled is taking too long to come.
Announcing Magento Commerce Hosting
On the back of building all these Magento Commerce websites for our clients, we have started using multiple hosts to see how they compare and hosting our clients websites on hosts that provide the best results. With that in mind, we are now announcing our own hosting packages that we can help you run your Magento Commerce platforms from. Because of our testing and hosting multiple ecommerce stores, you can be rest assured that you are getting stable hosting with the speed and performance that your Magento Commerce platform requires.
Contact Us for more Details
We will be releasing more details about the specifications of the store shortly, but meanwhile if you need more information please use our contact us page.
Example Magento Commerce Stores
Send us an email at info@dzineclub.com to view example Magento Commerce stores that you can play around with.
Test our Magento Commerce Hosting with an live Store
The example store is now live at the address below for you to play around with.
http://test.hostmagento.com/
Easy to reach contact Information on each page
Helps the customer enquire about the product at any stage of the purchase. If they were not sure about buying the product, your reply should help them make the decision.
Allow to buy without creating an account
Make it easy and quick for the casual shopper to your online store. As long as you get paid for the product and it is easy for the customer to buy it, that is all that should matter. Also make sure that you have the option to create an account for easier repeat purchases.
Product refining options
As you dig deeper into category, there should be options to refine your search based on different attributes. Colour, size, price etc.
Price Range Options
Have a few price ranges to match the budget against products. More often than not a visitor is thinking more around the price than the product
Multiple and Detailed Product Pictures
With latest zoom plug-ins and scripts, there is no excuse to not have a picture that can be enlarged and zoomed into. Most products also require multiple angle shots for best customer experience.
Detailed Shipping Rates and Calculator
Don’t make the shipping rates a last minute surprise (or shock) Inform your visitors from the start on how much it would cost them to ship the product.
Return Policy
Customers are always wary of buying products online. Make sure that you have detailed the return policy and re-enforced it on the pages to keep them at ease.
Alerts for out-of-stock Products
Set up alerts for products that are out of stock. When the product lands in the store, the customers get automatically notified.
Related and Combined Products
Show a list of related products. If a customer is already looking at a product, chances are that they will want a related product or look at a related product as an alternative.
Product Pictures in Real Life
Make sure you have enough of the product pictures in real life scenarios. Think of IKEA for example. This makes a huge different in user perception.
dzineLabs is where our developers create software that helps your build your website and online marketing. Essentially it is our software development area. Currently there are two inhouse software that we have developed which makes it into dzineLabs.
Currently dzinelabs beta products are only available to existing clients so dzineSEO is available to our existing clients. Full products such as dzineStore is available to all our clients.
Please click on the links to view more information about dzinelabs software
The SEO Platform for SEO Professionals and Online Businesses – DzineSEO
5 minute shopping Cart
Thinking of starting an eCommerce Store or a shopping cart. Here are the things you need to consider before setting one up.
1. Stock Inventory
How are you going to manage your inventory. If you put up a product online, you will need to make sure that you have the product in stock. Also if you sell the product from its physical location, you need to make sure that you update the product inventory on your website.
2. Postage, Handling and Delivery
How are you going to deliver your product.
- Are you going to check every order, put them in envelopes and send it through the post
- Are you going to hire a courier who can run around and get your products delivered quickly
- Does your product meet the requirements to go through post/courier
- Is it a fragile item?
- How much are you going to charge for Postage and Handling?
- Are you going to offer international postage?
- Do the dimensions of the product make it an issue for Postage?
3. Photographs of products
- How are you going to get photographs of the products.
- Do the photographs of the products adequately display the product
- Do the photographs answer all the questions your potential customer has from the look of the product
- Are the photographs so well done that the actual product looks inferior compared to the photograph?
4. Sale and Promotions
- Are you going to run sales and promotions
- Does your eCommerce platform allow you to mark products down
- How will you communicate sales and promotions to your customers
5. Marketing your Online Store
- How will you market your store?
- How will you initially get customers to the online store?
- Have you got a list of email addresses of customers that you can communicate to?
- Have you got an social media strategy?
- How will your existing customers know that they can buy products online?
More to come on this later….
Continuing our trend of 5 minute DIY website/marketing setups we are currently working on an Online Store software that allows you to publish your products live within 5 minutes and start accepting payments.
New Features of Shopping Cart
The new version of DzineStore allows you to setup your online store within 5 minutes and start selling your products online. The new version of DzineStore features:
- A funky custom slider with captions for you to showcase your products or catergories
- Social media integration – allowing you to put links to your facebook, twitter and ebay stores
- Email Marketing – a bare bones email marketing platform that allows you to communicate special offers to your contact base quickly
Existing Features
- Product Catalog Management
- Supplier Management
- Category Management
- Paypal Integration
- CMS system for creating supporting pages
- Email Newsletter Subscriptions
Launch
We will be putting up some example stores next week and launching the platform at the end of July so stay tuned.
For every order on your online ecommerce store/shopping cart, you should be tracking
On an Individual Basis
– what keyword and search engine got you the sale
– how many products did the customer look at before deciding to purchase with you
– What other products did the customer look at when purchasing that particular product
– was it a new or a repeat customer
– what affiliate website or geographical location did the customer come from
– What additional pages do they go to before making a purchase (terms and condition, support, postage etc)
– what items did they search for on the site
On a group level
– what is your most successful landing page (entry page)
– what page do you have the most exits from
– What is your overall average time on site for product pages
– What is your overall average time on site for category pages
What do you do with this data
– For keywords generating higher sales, run a SEM campaign with those keywords
– Invest in marketing in geographical locations and affiliates which are giving you sales
– If the customer looks at a higher number of products before purchase, put similar products on the product page as recommendations
– Try and convert more new visitors into customers by having information such as postage, product material, terms within easy reach.
– Fill up your inventory with products corresponding to search queries that resulted in no results
– Remove distractions once they click on checkout and make it an easy process. Only put information such as support/terms and make it so that you wont have to click or go away from the page
DIY Online stores and shopping carts from $750 + GST.
Includes advanced reporting and 5 minute setup.
Talk to us at info@dzineclub.com
There will always be things that we would love to feel and put on to check if it looks good before we buy them.
But for most other things, customers love the convenience of not having to do the trip to the store/supermarket to get them. Even things we touch and feel, if we have to buy them repeatedly, we might opt-in to get them online because we have already tested them and are happy with the results.
For business owners who want to make Online a part of their business, we have just launched a platform that can help you take your business from offline to online. We have also created an example store so that you can go in there and play around and test the system. here is the screenshot and link underneath:
http://examples.webdesignclub.com.au/store/precious/
Features of the online Store
Shopping Cart > Reporting Module
View Statistics such as
- how much sales you have made
- how many orders were placed
- how many member registrations
- hoe many product pages were viewed
Online Store / Shopping Cart Catalogue
- Manage Categories
- Manage Product Suppliers
- Manage Tags for Products
- Manage Product, Inventory, Attributes and Images
Shopping Cart > Manage Orders
- Manage Customer Orders
- Manage Order Messages
- Manage Shopping Cart Currency
Shopping Cart > Payment
- Manage Currency
- Have multiple Currencies
- Integrate with Paypal, Google Checkout, Bank Payment etc
Shopping Cart > Shipping
- Manage Couriers/Shipping
- Manage Postage and zones
Shopping Cart > CMS
If you are interested in looking at the admin area or want to know the pricing for setting up a store like this, please contact us at info@dzineclub.com
