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Hard Bounces, Soft Bounces and reducing bounces in Email Marketing

June 28th, 2011 No comments

What is a Bounce in Email Marketing

Bounce means that your email has returned (bounced back), the server where it was sent rejected it for a reason and sent it back to you. A bounce means that your email was not delivered. There are two kinds of Bounces

A Hard Bounce (can’t deliver email at all)

This is your more logical reason for a bounce, that the email address is invalid or doesn’t exist. Reason for a hard bounce can be

  • The subscriber has left the company (and their email has been removed from the server – not redirected but removed)
  • The domain has changed or removed (the company has changed their domain or stopped using their domain)
  • The email address is spelt incorrectly

A Soft Bounce (can’t deliver email at that time)

Soft Bounces happen when there the email could not be delivered at that time. The email address is still valid but couldn’t get the email at that time. This could be because

  • The email is too large than the servers size limit
  • The subscriber’s mailbox is full and cannot accept any more emails at that time.
  • The recipient mail server is temporarily down
  •  

    How does DzineMail DIY Email Marketing platform handle Bounces

    Dzinemail handles the two bounces separately

  • Hard Bounces are automatically put into bounce list and not sent any more emails
  • Soft Bounces are not sent any more emails if they have bounced 3 times in a row. Dzinemail does this since this is very unlikely for normal email addresses and there is no point in sending out emails to someone who cannot receive emails.

How can you Reduce Bounces?

Obviously, there is no point in sending emails to subscribers who have moved on or can’t receive your emails. Depending on your list, you can expect for it to reduce by 10-30% over a year by purely bounces. It is very important to make sure that you are cleaning your data as well as bringing new subscribers to your list to make up for the cut.

Make sure all of your data is opt-in

Obvious but we have to say it. Make sure your data is all opt-in. So many times we see clients trying to send their email to the whole world and that just means you are paying more. Only communicate with users who want to hear from you.

Want to make it even more focused? make it a double-optin list

Clean up the email address mistakes

Hotmail.com.au, yahooo.com, gmail.com.au etc  Is there a ! in place of a @. Make sure you go through your list quickly before and after the email to make sure that there are not email address mistakes. Don’t rely on your subscribers to give you the right information.

Follow up with a phone call

Depending on how big your list is, or how big your average order value is, this might be a good strategy. If you see an email address as bounced, get someone to give them a call and get their right email address. It will build up the relationship.

Domain Delivery Reports

Sometimes some servers block your emails. Happens to everyone 🙂

We once managed email for a huge company, who had paid subscribers but one of the ISPs blocked the emails. This meant that the paid subscribers couldn’t get their emails. This popped up in one of the domain reports that there were about 25 users on that domain but no opens and clicks on the domain. We had a quick chat with the ISP, threatened them that we’ll ask our members to change ISPs and they enabled the emails.

Always keep an eye out for the domains and if you see any irregularity in domains. If you see a lot of bounces under the same domain, there might be something wrong.

Check your email for spam

Make sure you check your email for spam before you send it out. Every time you send out an email you should at least get a spam report on it. Sometimes things combine to push you just over the line. Over time, if you have spammy emails, your emails will start bouncing.

 

Need an email marketing platform with capability and a team with the smarts?

Contact us for a pricing. We work with clients all over the world in email marketing.

Export Contacts from Outlook 2007, Outlook 2010 to DzineMail Email Marketing

May 4th, 2011 No comments

Exporting Contacts from Outlook 2000 – 2007

  • Open Outlook
  • Click File > Import and Export
  • Click Export to a file and click Next
  • Make sure “Comma Separated Values (Windows)” is selected and click Next
  • Highlight/Select the Contacts Folder and click Next
  • Save the File

Exporting Contacts from Outlook 2010

  • Open Outlook
  • Click File and then Open
  • Click “Import
  • Click Export to a file and click Next
  • Make sure “Comma Separated Values (Windows)” is selected and click Next
  • Highlight/Select the Contacts Folder and click Next
  • Save the File

Importing Contacts into DzineMail Email Marketing

  • Log into DzineMail
  • Click on Manage Subscribers tab
  • Click on Add new Subscribers button
  • Click on Import from a file tab
  • Click on Browse button and browse to the location of the file
  • After selecting the file, click on Import these subscribers button
  • Match the columns as required, make sure you match the email address and the name columns
  • Click on Import

Awesome new email marketing report: Dzinemail Worldview

April 1st, 2011 No comments

Social & Location Interaction  with your email campaign

The contact map view report has just been released for Dzinemail which allows you to view in real time how and where your subscribers are interacting with your email marketing campaign.

View in real time

  • who is opening your email from what location
  • who is clicking on your email from what location
  • Who liked (Facebook) your campaign from which location
  • Who tweeted your campaign (twitter) from which location

Email Marketing - Customer Location Iteractions

View Profiles not just email addresses

A picture speaks a thousand email addresses 🙂 View your customers social profile pic as they interact on social networks.

Location Based Social Interactions

Has your latest email campaign started in Australia but gone viral in Brazil? Find out by looking at the map.

Share interactive email campaign map on website

Share the map view on the website to show how successful and global your last campaign has been. Need help on setting this up? get in touch with us at info@dzineclub.com

Zoom upto Street Level

You can zoom upto street level to view where your customers are interacting with you.

Full Screen View

Need bigger picture? You can view the report in full screen

How do you access it?

  • Log into dzineMail
  • Set up a campaign which has got facebook like and twitter tweet buttons
  • Send out a campaign
  • Select the campaign to view report

New Email Marketing Templates coming soon

March 14th, 2011 No comments

We have had a few clients start our DzineMail DIY Email Marketing platform this month which means that we have been busy creating all the email templates for them.

Once the emails are out, we will be adding them to the Email Template Gallery so stay tuned for new email marketing templates.

Update: Email Marketing to Facebook.com Email Addresses

February 20th, 2011 No comments

This post is an update to our comprehensive guide for Email Marketing to Facebook.com email addresses. Please read it before reading this.

Facebook.com email addresses

Last month we did a comprehensive test on how to market to Facebook.com email addresses. Soon there will be millions of @facebook.com email addresses that people will start using very soon. Since it is a new email platform we tested different types of emails to see which one works and which one doesn’t.

Testing Facebook.com email addresses

We did the following tests

Text Emails to Facebook – general text emails to facebook.com email addresses
Text Emails with Image Image Attachments
Text Emails with PDF Attachments
A proper email marketing campaign

When we ran the tests a properly formatted email campaign didn’t show up on Facebook messaging, We have just done a test now and it is now showing the email properly as it is supposed to be seen. So you can start sending out your emails now.  Here is a dzineClub email as delivered to @facebook.com email address.

Email marketing @facebook.com address

 

However that said, you still have to click on Expand to actually view the email so you might want to think about whether it is worth sending them a text email or a fully formatted HTML email.

Best Practice Guide for @facebook.com email addresses

To view the full results and to download our Best Practice guide, please click on the banner below.

Email Marketing Best Practices and Portfolio

January 27th, 2011 No comments

Email Marketing Porfolio

We have just come across email templates that our staff have designed for Australia’s Biggest companies such as BMW, Tourism Victoria, Renault, South Australian Tourism Commission, VicHealth etc. We are building a showcase folio document that shows all the templates. This will be available as a download on the email marketing area shortly.

We already have a portfolio section for all the email newsletters we have done for our clients. So feel free to view that as well.

Email Marketing Best Practices

Things have changed a lot in Email Marketing lately. As such, best practices have changed too. The new say of doing Email Marketing is integrating it with your CRM and you Social Media, supporting mobile devices and understanding buyer behavior.

This will also be a free download from our Email Marketing area shortly. Stay tuned while we build these and send it your way.

Part 1: Email Marketing Best Practices: Facebook.com Email Addresses

Here is Part 1 of our Best Practice Series. This covers the new onslaught of 500 million new @facebook.com email addresses and how you should market to them.

Email Marketing Best Practice: Emailing @facebook.com addresses

Facebook.com email address marketing

 

DzineClub Email Marketing Services

We provide email marketing service for over 10 Australian Companies. They can choose between a range of platforms that suit their needs the best and use us for the strategy to improve their marketing. Contact us or click on email marketing under services for more information.

Most Visitors on the site

January 14th, 2011 1 comment

Highest Visitor per day – 13th Jan

image

Yesterday we had the biggest number of visitors to our site since we started the site 2 years ago. Using our own SEO platform, we have also managed to get to first page of Google in a lot of Keywords which has helped.

We are now setting this as a benchmark to improve our traffic even more.

We would like to thank you for visiting our site and hopefully it has been informative to what you needed. We have made it super easy for you to stay updated as we update our visitors through all these channels. Here are some ways how you can stay in touch and no miss on any updates on the site.

Subscribe to our Email Newsletter1294843561_email

Please remember to subscribe to our newsletter as we will be giving out free eBooks about some cool stuff. Click here to subscribe to our newsletter.

Like our Facebook Fan Page1294834184_facebook

And also to make sure you get any updates directly on Facebook, please like us on the Facebook box on the right.

Follow us on Twitter 1294834245_twitter

Our twitter account is DzineClub. We post regular updates on twitter as well as take questions/
Click here to view and follow us

 

Subscribe to our Rss Feeds 1294967842_rss

You can also use our Rss feed right here on the blog to be notified about new blog posts.
Click here to subscribe to our RSS Feed.

Facebook Like and Tweet Button – Email Marketing

January 12th, 2011 No comments

Social Media Integrated with Email Marketing

We are now integrating the Facebook Like button and Twitter Tweet button on all of our and our clients email campaigns.  This makes it much easier to share your email campaign on Twitter and Facebook. Here is how the report works:

email-marketing-social-media

Allow your user to share your email to Facebook and Twitter

You can use the existing platform and use the quick links button to drop your Tweet and Facebook Like buttons anywhere on your email. This way your email subscribers can click on these links and share your email on Facebook or tweet about your email campaign.

share email on facebook or twitter

Share your email on Facebook / Twitter

The next thing you can do is click on the share button from your control panel. This will bring up a popup that allows you to share your email marketing campaign on Twitter, or Facebook.  This way you are leveraging your email subscribers, Facebook fans and your twitter followers.

email marketing buttons

tweet email campaign or share on facebook

Email Social Sharing Report

And finally you get the report that shows how your email subscribers have shared your emails. The report gives you the total number of tweets and Facebook Likes for the campaign. Then underneath it, you can view all the users who liked/tweeted about your emails.

social sharing report for email marketing

Permanent Facebook Like/ Twitter Share Button

For our existing clients, if you would like a permanent Facebook Like and Tweet button on your email campaigns, please send us and email and we will integrate it in your email for free.

dzinemail_divider

For more information about dzineMail email marketing platform, please click here…

Email Marketing – social media links

January 10th, 2011 No comments

Social Media Buttons on Email

We are now including social media links with all our email marketing templates, so if you have any of these social media accounts

  • Facebook Fan Page
  • Twitter Account
  • YouTube Page
  • LinkedIn Account
  • StumbleUpon Account

We will now put a link for them on the top of all our emails. So that not only does your email goes out to your subscribers, they can then share it and post it to their friends.

Email Marketing – Melbourne Clients

January 8th, 2011 No comments

dzinemail_divider

New Melbourne Clients in our Email Marketing Platform

From next week we will be starting three new clients on our email marketing platform dzineMail. dzineMail is a DIY email marketing platform that allows you to quickly send out professional looking email to your subscribers and look at results. On top of just sending emails, the new features allow you to set up triggered emails to set up customer journeys.

We are very excited to have five new clients start to use our platform in the next month. We will have a graphic design agency, a recruitment firm, an online store and two trade companies start to use the platform.

New templates in the Email Templates Gallery

This will also mean that there will be new templates in the email templates gallery. If you haven’t had a look at the email templates gallery, please view it under portfolio. We have also got some templates that our staff built for BMW for their email marketing so we will be adding them to the gallery soon.

Why choose us for your email marketing?

Our staff have built campaigns for the best companies in Australia and have successfully helped them implement email marketing campaigns. We are cost effective but very effective in terms of ROI. We not just provide you the tools but also guide you through the best practices for sending out your emails and getting returns on them.

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