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Posts Tagged ‘email marketing best practices’

Email Marketing Triggered Nurturing Programs

July 12th, 2011 No comments

What are Triggered Email Dialogs / Nurturing Programs

While email marketing is all about sending content to a group of subscribers at one time, a nurturing program is about sending smaller bits of content to users over time. These smaller bits most likely are not running at the same time.

Where can you use Triggered Email Dialogs/ Nurture Email Programs

Nurturing Dialogs are mostly useful for trainings, events, product training, service training and date based events. These are not useful for company news and updates.

You can use it for:

  • Sending a series of 3 or 4 emails to your subscriber when they join the newsletter and educating them .
  • When a customer buys your product/service you can send a series of emails that train your customer on using the producr or the service.
  • Send Happy birthday email to a subscriber (if you have their birth date)
  • Send product renewal emails to your customer a month before their subscription expires.
  • Send feedback surveys to a customer 7 days after purhcase of a product/services.

Demo of a Dzinemail Nurturing Program

Here is a demo of how a nurturing program works.

To view the demo, just enter your email address on the form below and we will send you a series of 4 emails talking about a nurturing program. Here is how they will come to you:

Enter your email to view the demo

  • A welcome email instantly after you subscribe
  • Second email after an hour
  • Third email after an hour of the second email
  • Fourth email after an hour of the third email

 

DzineMail Nurturing Program Demo

This can be your subscription form, or product information form, event form.. you get the point 🙂



Updated DzineMail Email Marketing User Guide

March 16th, 2011 No comments

DzineMail Email Marketing User Guide

The DzineMail Email Marketing User Guide has now been updated with newer content. If you are currently using DzineMail to send out your emails and haven’t received the latest copy, please get in touch with your account manager to get the latest copy.

screenshot.16-03-2011 17.30.34

The latest updated User Guide covers the following topics

  • dzineMail Interface and all the different areas
  • Importing your list into dzineMail email marketing platform
  • Troubleshooting Data Imports
  • Setting up and sending out an email campaign
  • A/B Testing the subject line of your email campaign
  • A/B Testing the body of your email campaign
  • A/B Testing the From name of your email campaign
  • Viewing A/B Testing Reports
  • Email Marketing Resources

Update: Email Marketing to Facebook.com Email Addresses

February 20th, 2011 No comments

This post is an update to our comprehensive guide for Email Marketing to Facebook.com email addresses. Please read it before reading this.

Facebook.com email addresses

Last month we did a comprehensive test on how to market to Facebook.com email addresses. Soon there will be millions of @facebook.com email addresses that people will start using very soon. Since it is a new email platform we tested different types of emails to see which one works and which one doesn’t.

Testing Facebook.com email addresses

We did the following tests

Text Emails to Facebook – general text emails to facebook.com email addresses
Text Emails with Image Image Attachments
Text Emails with PDF Attachments
A proper email marketing campaign

When we ran the tests a properly formatted email campaign didn’t show up on Facebook messaging, We have just done a test now and it is now showing the email properly as it is supposed to be seen. So you can start sending out your emails now.  Here is a dzineClub email as delivered to @facebook.com email address.

Email marketing @facebook.com address

 

However that said, you still have to click on Expand to actually view the email so you might want to think about whether it is worth sending them a text email or a fully formatted HTML email.

Best Practice Guide for @facebook.com email addresses

To view the full results and to download our Best Practice guide, please click on the banner below.

Email Marketing to Facebook Email Addresses

February 2nd, 2011 No comments

Facebook Messages – Facebook Email Address

The internet has been rife for a few months with the news of Facebook Messaging coming up.  Facebook is not just launching an email platform but a whole new way we send messages to each other. So it integrates your emails, sms, Facebook messages from your friends etc.

Given the amount of users Facebook has, and the fact that we use Facebook to connect to most of our friends, there is no doubt that this is the next big thing when it comes to emails and messaging. This could potentially be the next hotmail or gmail.

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Facebook messages is live

Facebook messages is also now live, which means that some users are starting to get their Facebook email address as well. I have just recently got mine and started to play around with it. Over the coming days and weeks, more and more people will start having their own Facebook email address. You might start seeing Facebook addresses on your email subscribers lists soon.

Email Marketing to Facebook Email Address

With the introduction of Facebook email address, which we believe is going to be the next biggest email platform, the question for all email marketers is

How do we optimise our email campaigns for Facebook email addresses?

To make sure that when we are communicating with Facebook addresses, it all displays properly, we are doing some tests with generic emails to see which ones work well and which ones don’t.

Testing the new Facebook Email Address

So here is what we are doing. We are testing all the emails to our Facebook address. We are sending a text email, a html email with a signature, an email with an attachment and finally an email from the dzineMail platform to see how they show up on Facebook messages.  Here are the results.

Text Email to Facebook

This just shows normally like any other message you get in Facebook.

Testing Normal Email to new Facebook Email Address

Testing Rich HTML with Signature to Facebook Email

Rich HTML with signature gets stripped down to just normal text. What is also a bit weird is that if you have two contacts with the same name, then the display picture might be pulled from the contacts name rather than email address.

There is an expand button which we thought would show the HTML but just came with a blank email.

Testing Rich HTML to Facebook Email Address

Testing PDF Attachment to Facebook Email

The next stage was testing a PDF attachment to the email address. Here are the results. This worked very well.

Testing PDF Attachment to Facebook Email Address

Testing Image Attachment to Facebook Email

The next stage was testing an image attachment. There was no doubt that this was going to work very well as well.

Testing Image Attachment to Facebook Email

Testing an Email Marketing Email to Facebook

So we finally come to the last test where we are seeing how a normal email marketing formatted email shows up in Facebook emails. Not to be too dramatic but the result of this could very well change how we do Email Marketing forever.

Result: so we sent out an email and we got the email with the subject line.

Email Marketing in Facebook Emails

And we clicked on expand

Email Marketing - Facebook Emails

So a normally formatted email marketing email doesn’t show up in Facebook.

Update 7th Feb 2011 – emails now showing in Facebook

The emails are now showing in Facebook for properly formatted email addresses. 

 

Guide to Email Marketing to Facebook.com Addresses

Based on the results we have created a Email Marketing Best Practice Guide which is a PDF download.

Download Facebook.com Email Marketing Guide

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More Testing and summary

We will be doing more testing and summarizing the results in a download. Please subscribe to our newsletter to receive the emails.

If you want to get social with your email marketing, please read through our blog or get in touch with us at suman@dzineclub.com

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