Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

What are Triggered Email Dialogs / Nurturing Programs

While email marketing is all about sending content to a group of subscribers at one time, a nurturing program is about sending smaller bits of content to users over time. These smaller bits most likely are not running at the same time.

Where can you use Triggered Email Dialogs/ Nurture Email Programs

Nurturing Dialogs are mostly useful for trainings, events, product training, service training and date based events. These are not useful for company news and updates.

You can use it for:

• Sending a series of 3 or 4 emails to your subscriber when they join the newsletter and educating them .
• When a customer buys your product/service you can send a series of emails that train your customer on using the producr or the service.
• Send Happy birthday email to a subscriber (if you have their birth date)
• Send product renewal emails to your customer a month before their subscription expires.
• Send feedback surveys to a customer 7 days after purhcase of a product/services.

Demo of a Dzinemail Nurturing Program

Here is a demo of how a nurturing program works.

To view the demo, just enter your email address on the form below and we will send you a series of 4 emails talking about a nurturing program. Here is how they will come to you:

Enter your email to view the demo

• A welcome email instantly after you subscribe
• Second email after an hour
• Third email after an hour of the second email
• Fourth email after an hour of the third email

DzineMail Nurturing Program Demo

This can be your subscription form, or product information form, event form.. you get the point 🙂

Since DzineClub looks at end to end services, we always get asked what we really do. The answer is that we believe that it is a whole process and we provide services around everything digital.

Here is a quick graphic that explains all the services we provide:

Getting New Leads/Prospects/Traffic

We help you get your traffic through SEO, SEM, Facebook Marketing, Linkedin marketing and Email Marketing.

Online Development

We help you engage these leads through a variety of applications and channels including Websites, Online Stores, Mobile Websites, Facebook Apps and Pages and Catalogues

Conversion

We can help you then turn these visitors into leads/customers using Conversion Forms, Shopping Carts and Downloadables. At this point we will also look at cross-sell and up-sell opportunities to maximise your conversion.

Retention

Once the conversion happens, we get into phase 2 where we put Nurturing Programs, surveys and automated emails to help you retain these customers for when they need your products/services at a later stage.

So what is our distribution of Clients

90% of our clients use more than one services from us. Ranging from Online Stores, Websites, Email Marketing, Web Hosting almost all of our clients use multiple services.

Here is how they use us:

DIY Online Store: 10+ Clients
Keyword Rank Checker: 5+ Clients
DzineMail Email Marketing: 15+ Clients
Website Hosting: 25+ Clients
CMS Platforms: 20+ Clients

We will post all the examples of our services over the next week so that you get a better idea of what we offer.

At DzineClub, we help our clients marketing themselves through various mediums. One of our more popular mediums is email Marketing.

Using Dzinemail, our clients can set up emails and send them out themselves quickly and easily. We build good looking and usable templates for them and put it in Dzinemail where they can make changes in a “What you see is what you get” WYSIWYG editor and send out the emails.

Email Templates Gallery

We have built an email templates gallery showcasing all the emails that we have done for our clients. We have just updated it with two of our new email clients “Tourism Tahiti” and “Premier Clean” with their templates.

Please click here or on the image below to view the new templates.

Need a Email Template that not only looks good but gets better Opens?

If you would like to get your email professionally developed, feel free to send us an email at info@dzineclub.com

DzineMail Email Marketing User Guide

The DzineMail Email Marketing User Guide has now been updated with newer content. If you are currently using DzineMail to send out your emails and haven’t received the latest copy, please get in touch with your account manager to get the latest copy.

The latest updated User Guide covers the following topics

• dzineMail Interface and all the different areas
• Importing your list into dzineMail email marketing platform
• Troubleshooting Data Imports
• Setting up and sending out an email campaign
• A/B Testing the subject line of your email campaign
• A/B Testing the body of your email campaign
• A/B Testing the From name of your email campaign
• Viewing A/B Testing Reports
• Email Marketing Resources

Facebook Messages – Facebook Email Address

The internet has been rife for a few months with the news of Facebook Messaging coming up.  Facebook is not just launching an email platform but a whole new way we send messages to each other. So it integrates your emails, sms, Facebook messages from your friends etc.

Given the amount of users Facebook has, and the fact that we use Facebook to connect to most of our friends, there is no doubt that this is the next big thing when it comes to emails and messaging. This could potentially be the next hotmail or gmail.

Facebook messages is live

Facebook messages is also now live, which means that some users are starting to get their Facebook email address as well. I have just recently got mine and started to play around with it. Over the coming days and weeks, more and more people will start having their own Facebook email address. You might start seeing Facebook addresses on your email subscribers lists soon.

Email Marketing to Facebook Email Address

With the introduction of Facebook email address, which we believe is going to be the next biggest email platform, the question for all email marketers is

How do we optimise our email campaigns for Facebook email addresses?

To make sure that when we are communicating with Facebook addresses, it all displays properly, we are doing some tests with generic emails to see which ones work well and which ones don’t.

Testing the new Facebook Email Address

So here is what we are doing. We are testing all the emails to our Facebook address. We are sending a text email, a html email with a signature, an email with an attachment and finally an email from the dzineMail platform to see how they show up on Facebook messages.  Here are the results.

Text Email to Facebook

This just shows normally like any other message you get in Facebook.

Testing Rich HTML with Signature to Facebook Email

Rich HTML with signature gets stripped down to just normal text. What is also a bit weird is that if you have two contacts with the same name, then the display picture might be pulled from the contacts name rather than email address.

There is an expand button which we thought would show the HTML but just came with a blank email.

Testing PDF Attachment to Facebook Email

The next stage was testing a PDF attachment to the email address. Here are the results. This worked very well.

Testing Image Attachment to Facebook Email

The next stage was testing an image attachment. There was no doubt that this was going to work very well as well.

Testing an Email Marketing Email to Facebook

So we finally come to the last test where we are seeing how a normal email marketing formatted email shows up in Facebook emails. Not to be too dramatic but the result of this could very well change how we do Email Marketing forever.

Result: so we sent out an email and we got the email with the subject line.

And we clicked on expand

So a normally formatted email marketing email doesn’t show up in Facebook.

Update 7th Feb 2011 – emails now showing in Facebook

The emails are now showing in Facebook for properly formatted email addresses. 

Guide to Email Marketing to Facebook.com Addresses

Based on the results we have created a Email Marketing Best Practice Guide which is a PDF download.

Download Facebook.com Email Marketing Guide

More Testing and summary

We will be doing more testing and summarizing the results in a download. Please subscribe to our newsletter to receive the emails.

If you want to get social with your email marketing, please read through our blog or get in touch with us at suman@dzineclub.com

DzineClub is a fairly new business so not everyone knows what we do and what we are currently working on. Everyone that we have been talking to is asking what Projects DzineClub is working on currently. So I thought we would put up a list of our projects so that you know what we are working on, our expertise and if you have a similar project in mind.

Home Builders Website – Zuccala Homes

We are currently finalising Zuccala Homes website which is a CMS driven home builder website. The website has a good mix of jquery, flash and social media components. Here is a list of what we are doing with them

• Custom CMS Implementation
• Search Engine Optimisation
• Web Analytics
• Email Marketing

Recruitment Website – Melbourne

We are currently building a recruitment website for a Recruitment company in Melbourne. The CMS will allow the client to post jobs and use custom advanced pages

• Custom CMS Implementation
• Search Engine Optimisation
• Web Analytics
• Email Marketing
• Social Media Strategy

A high profile rapper from California

We are currently doing the whole digital strategy for a rapper in California who is about to launch his debut album.

• Website Development
• Search Engine Optimisation
• Social Media Strategy
• Email Marketing
• Selling Songs and Ringtones
• Merchandise store

Hopefully this gives a basic idea of the projects that we are capable of running. Feel free to reach out on info@dzineclub.com for any questions.

Integrating your Social Media with your Email Marketing creates an opportunity for your email content to immediately go viral. If your content is great and it gets shared by a Social Media influencer, you could reach a huge amount of users by sending out your normal email newsletters.

inserting links to your social media account

• follow us on facebook to your facebook account
• follow us on twitter to your twitter account

This will help you grow your fan base

allowing email subscribers to share your email newsletter on their social network

• inserting share link to facebook (link it to the online version of your newsletter)
• inserting share link to delicious (link it to the online version of your newsletter)
• inserting share link to digg (link it to the online version of your newsletter)

This will help you push your brand out.

We have started uploading Email Newsletters that we have done for our clients in the past. Some of the designs are outdated and we are starting from the start so we’ll add them over time. So for examples of emails that we have done head over to our email marketing section under Services. Once we have uploaded about 20 odd designs, we’ll create a separate page for them. Please click on the image or the link to view our email newsletter showcase.

Our Newsletter Showcase gets updated every week with new designs so please bookmark the page.

Email Newsletter Design Showcase >>>

Also if you haven’t checked it out yet, please click here to see how you can send out an import a list, set up an email campaign and send it out in 5 minutes.

To showcase the capabilities of our Email Marketing platform, here is a quick video that shows you how you can import a list of subscribers, set up a professional email campaign, deliver it to that list and view reports all within 5 minutes.

You can essentially have this email marketing platform set up with your customised email template within 24 hours. Contact us to find out how you can send out your email within 5 minutes.

To view a larger full screen version, please click on the video and use the fullscreen button.

Need a DIY email marketing platform to quickly send out emails and track them? Contact us at info@dzineclub.com

• On the main screen Click on settings
• Click on Mail, Contacts, Calendars
• Under Accounts, Click on Add Accounts
• Select Gmail
• Enter your details:
  
  Name: Your Name
  Address: Your full email address (including your domain)
  Password: Your email password
  Description: will automatically fill with your email address.
• Click on Save. This will verify your email address.
• If all of your details are correct. It will then set up your email address and will come on the list.
• You can now go back to the home screen and check your emails.