Email marketing Best Practices, low cost high Return on Investment (ROI)
Out of all the marketing channels, email marketing still exists as one of the most popular forms of online communication. It is cheap (basically free), can leverage the data of your users easily, provides high levels of personalisation and customisation. This results in email marketing providing the highest ROI out of any marketing channels.
However all that looks and feels good is not as it is
There are however a few considerations with email marketing. As good as it can be for you to push your brand, if not done properly it can work against you.
Previously, because of its low cost of sending and easy acquisition of email addresses (someone can easily guess an email address), a lot of spam companies have abused email marketing to send users product offers, spam and fraud emails. The result of this is that your target audience is scared and thinks that most of email marketing is spam.
How to generate trust
The first step towards successful email marketing is to generate this trust with your customers. You have to be aware of these pitfalls and make sure that when you are communicating with your users that you proactively create a trust so that going forward your subscriber gets the content that he wants, and you have a high deliverability rate. You create this trust by good and open communication, personalising the content to their needs and letting them know how you got their details.
Things to consider if you are using email marketing for the first time
- Let your subscribers know why they getting an email. Usually at the bottom of the email you would have a messages saying “Dear XYZ, you are receiving this email because you have subscribed to receive information from ABC company by putting your email address on our website.
- Always put an unsubscribe link on Your email
- Always put a view online link on the email
- Always test your email on multiple email platforms such as Outlook, Hotmail, Yahoo, Gmail, entourage ETC
- If your company deals in verticals where there’s a lot of Phishing, instead of asking the users to click on a link, ask them to type in the link instead.
- Make sure that your emails are tracked from the email marketing provider so that you can see what the click through rate was
- Make sure your website is tracked properly so that you can see how the e-mail traffic contributed to your online goals.
DzineClub Email Marketing Solutions
Here at DzineClub, we adhere to email marketing best practices and guidelines. If you would like to know how we can help you push your brand further and provide you with high ROI please ask us for the quotation or feel free to send us an email at info@dzineclub.com
