At DzineClub, we help our clients marketing themselves through various mediums. One of our more popular mediums is email Marketing.
Using Dzinemail, our clients can set up emails and send them out themselves quickly and easily. We build good looking and usable templates for them and put it in Dzinemail where they can make changes in a “What you see is what you get†WYSIWYG editor and send out the emails.
Email Templates Gallery
We have built an email templates gallery showcasing all the emails that we have done for our clients. We have just updated it with two of our new email clients “Tourism Tahiti†and “Premier Clean†with their templates.
Please click here or on the image below to view the new templates.
Need a Email Template that not only looks good but gets better Opens?
If you would like to get your email professionally developed, feel free to send us an email at info@dzineclub.com
We have had a few clients start our DzineMail DIY Email Marketing platform this month which means that we have been busy creating all the email templates for them.
Once the emails are out, we will be adding them to the Email Template Gallery so stay tuned for new email marketing templates.
This post is an update to our comprehensive guide for Email Marketing to Facebook.com email addresses. Please read it before reading this.
Facebook.com email addresses
Last month we did a comprehensive test on how to market to Facebook.com email addresses. Soon there will be millions of @facebook.com email addresses that people will start using very soon. Since it is a new email platform we tested different types of emails to see which one works and which one doesn’t.
Testing Facebook.com email addresses
We did the following tests
Text Emails to Facebook – general text emails to facebook.com email addresses
Text Emails with Image Image Attachments
Text Emails with PDF Attachments
A proper email marketing campaign
When we ran the tests a properly formatted email campaign didn’t show up on Facebook messaging, We have just done a test now and it is now showing the email properly as it is supposed to be seen. So you can start sending out your emails now. Here is a dzineClub email as delivered to @facebook.com email address.
However that said, you still have to click on Expand to actually view the email so you might want to think about whether it is worth sending them a text email or a fully formatted HTML email.
Best Practice Guide for @facebook.com email addresses
To view the full results and to download our Best Practice guide, please click on the banner below.
Email Marketing Porfolio
We have just come across email templates that our staff have designed for Australia’s Biggest companies such as BMW, Tourism Victoria, Renault, South Australian Tourism Commission, VicHealth etc. We are building a showcase folio document that shows all the templates. This will be available as a download on the email marketing area shortly.
We already have a portfolio section for all the email newsletters we have done for our clients. So feel free to view that as well.
Email Marketing Best Practices
Things have changed a lot in Email Marketing lately. As such, best practices have changed too. The new say of doing Email Marketing is integrating it with your CRM and you Social Media, supporting mobile devices and understanding buyer behavior.
This will also be a free download from our Email Marketing area shortly. Stay tuned while we build these and send it your way.
Part 1: Email Marketing Best Practices: Facebook.com Email Addresses
Here is Part 1 of our Best Practice Series. This covers the new onslaught of 500 million new @facebook.com email addresses and how you should market to them.
Email Marketing Best Practice: Emailing @facebook.com addresses
DzineClub Email Marketing Services
We provide email marketing service for over 10 Australian Companies. They can choose between a range of platforms that suit their needs the best and use us for the strategy to improve their marketing. Contact us or click on email marketing under services for more information.
New Melbourne Clients in our Email Marketing Platform
From next week we will be starting three new clients on our email marketing platform dzineMail. dzineMail is a DIY email marketing platform that allows you to quickly send out professional looking email to your subscribers and look at results. On top of just sending emails, the new features allow you to set up triggered emails to set up customer journeys.
We are very excited to have five new clients start to use our platform in the next month. We will have a graphic design agency, a recruitment firm, an online store and two trade companies start to use the platform.
New templates in the Email Templates Gallery
This will also mean that there will be new templates in the email templates gallery. If you haven’t had a look at the email templates gallery, please view it under portfolio. We have also got some templates that our staff built for BMW for their email marketing so we will be adding them to the gallery soon.
Why choose us for your email marketing?
Our staff have built campaigns for the best companies in Australia and have successfully helped them implement email marketing campaigns. We are cost effective but very effective in terms of ROI. We not just provide you the tools but also guide you through the best practices for sending out your emails and getting returns on them.
So you have an email marketing list as most companies now a days. Normally you’d be doing any of these things based on time and resources
General email marketing process
If you are fairly bored with repetitive emails
- maybe you look at bounces and try and correct them
- you might change your subject lines and try and get higher opens
If you are an Advanced email marketing user
- you might A/B test different subject lines and content to optimise user experience
- you might connect your emails to your analytics and read ROI from emails rather than open rates
- you might use social media tools and connect your email newsletters to your social networks to leverage
Knowing your email subscribers social media details
We all know that the better we know our subscribers, the higher our open rates and higher conversion, But I doubt many people look at the existing list and try and use external tools to enrich user data in them. With all the social media and api’s that let you collect information about users, it has come to a point where you should look at your subscriber list and get information such as
- age groups
- social network involvements (facebook, twitter, linkedin)
- How involved they are in facebook, twitter, linked in
Imagine that your list that you have today of just email addresses, lying in your email marketing platform can be grouped as active facebook users, active twitter users, social media influencers, age groups, gender, location etc The way you will be able to target the list will exponentially increase your email marketing effectiveness.
What can you do with email marketing data like this
- send emails to facebook users asking them to join your facebook fan page
- send special offers to twitter influencers, where if they tweet your brand, they get special offers or discounts
- target gender specific emails on product sales
- target age specific emails
- target location specific emails
Contact us to Generate demographic user information from email addresses
If you have an email marketing platform and you have a good social media strategy, we can help you get demographic and social media involvement about your users so that you can target them better and increase relevancy
We have started uploading Email Newsletters that we have done for our clients in the past. Some of the designs are outdated and we are starting from the start so we’ll add them over time. So for examples of emails that we have done head over to our email marketing section under Services. Once we have uploaded about 20 odd designs, we’ll create a separate page for them. Please click on the image or the link to view our email newsletter showcase.
Our Newsletter Showcase gets updated every week with new designs so please bookmark the page.
Email Newsletter Design Showcase >>>
Also if you haven’t checked it out yet, please click here to see how you can send out an import a list, set up an email campaign and send it out in 5 minutes.
