Wordpress Development, Email Marketing Australia, Magento Development, Facebook Design and Development

We have just launched a Facebook Fan Page for Bolwell RV. The Bolwell Edge is a beautifully designed, tough luxury touring caravan that allows you to travel outback Australia in comfort. We built a fan page that shows the best features of the Edge through pictures and Videos and allows a Facebook Fan to contact Bolwell RV through Facebook.

Bolwell Facebook Fan Page Design

We have built a custom fan page with multiple tabs which makes it easier to show more content on the page. The four tabs on the page allows the user to go through the main parts of the Facebook Fan Page.

Other features are a “email subscription form” and a contact us form that can be filled directly on Facebook.

To stay ahead of the Social media and technology DzineClub is formally opening its blog posts to Facebook comments.

You are now able to comment on any blog posts using Facebook. Please note that you need to be already logged into Facebook to do this.

To see how it works, just go down to the bottom of this post, where it says Facebook Comments and comment away 🙂

We have now started a weekly stat on Friday where we bring up an interesting stat from the weeks technical/marketing news and one about DzineClub.

Marketing Stat of the week

How much is a unique visitor worth for Google, Microsoft and Facebook?

Google:
$18.44

Microsoft: 
$4.42

Facebook:
$3.09

Please note that this data is from ComScore for 2009

DzineClub stat of the week

$170,816.08

The total value of products from our clients currently on sale on our “DIY Shopping Cart” stores.

We live in an era of filtered and personalised information. Our biggest sources of information are personalised to our needs. The top 2 sites providing us the most information in our daily lives are heavily personalised to our needs.

Facebook filters your news feed based on what you have clicked and viewed
Google filters the information based on where you are, what you have clicked and viewed in the past

Bing now combines search with social results.

Ironically, that’s the reason we love them and spend so much time on them and if they didn’t we probably wont use them as much.

Here is a great video that discusses relevancy and filters.

The Facebook Like and Send Button

Facebook has recently launched the Like/Send button that replaced their old like/share button. This means that now a user can do one of two things

Publicly like the page in Facebook

By Clicking the like button, the user us publicly liking the page and letting all of his friends know that he likes the page. The result of clicking the like button means that this information is displayed on his feed (wall).

Privately send the page to Facebook friends or Facebook group

A user can also use the send feature to send the page privately to one or more friends or to a group in Facebook.

Test it out

What does it look like? and how does it work? Test it out on top of the blog post here

We are currently working on the following projects for our clients

Car Listings Website built in WordPress

We are currently building a car listings site in wordpress which will allow different vehicles to be put into different categories and searched on.

Facebook Viral Competition App

We are also currently working on a Viral facebook competition that leverages the abilities of Facebook to create a viral effect.

Three Online Magento Stores

We are building three online magento stores which will be released live in the next few days

Email Marketing for 2 Clients

We will be enabling email marketing for two of our clients

Two Interactive Catalogues

We are launching two interactive catalogues for two of our clients this month. We will put up updates as soon as they are ready.

Two Mobile Websites

We will be building two mobile websites this month for clients who have existing websites and are seeing a lot of users come from mobiles. These websites will work on all the mobile platforms such as Android, iPhone and Windows Mobile.

More updates to come

New iFrame Facebook Fan Page Technology

The wall has been built with the latest iFrame technology for Facebook Fan Pages. The wall shows a note to like the page to view the wall so helps us get more fans for our page.

DzineWall to showcase our last 30 Projects

We have just built a showcase in facebook to show our last 30 projects. The showcase wall lets you quickly view the projects that we have done and enlarge them. Please click here or on the image to view.

Automatic Updates

The wall updates automatically as we do new projects and showcase them. The newer projects get added to the top of the list.

Recent Changes to Facebook Fan Pages

With the recent changes in Facebook Fan Pages, we have now started to incorporate iframes in all of our clients Facebook Fan Pages rather than FBML tabs. This means that Facebook Fan Pages are now easier to update, quicker to update and you can now do all sorts of fancy stuff on the Facebook Fan Pages such as use flash (properly), videos and sophisticated Javascript such as jquery.

Tourism Tahiti Facebook Fan Page – Iframe Based

Tourism Tahiti Faceook FanPage is the first of our iframe based Facebook Fan Pages. It utilises the newer Facebook Fan Page framework. The page has targeted tabs that show relevant content based on the visitor profile. Also all the tabs have a video relevant to that information.  

The footer has links to the twitter page and a newsletter subscription that automatically adds a subscriber to their email subscription list.

Please click here or on the image below to view the Page.

Generate more conversion from your Facebook Fan Page. Email us at info@dzineclub.com

Click here to view our portfolio of Facebook Fan Pages

This post is an update to our comprehensive guide for Email Marketing to Facebook.com email addresses. Please read it before reading this.

Facebook.com email addresses

Last month we did a comprehensive test on how to market to Facebook.com email addresses. Soon there will be millions of @facebook.com email addresses that people will start using very soon. Since it is a new email platform we tested different types of emails to see which one works and which one doesn’t.

Testing Facebook.com email addresses

We did the following tests

Text Emails to Facebook – general text emails to facebook.com email addresses
Text Emails with Image Image Attachments
Text Emails with PDF Attachments
A proper email marketing campaign

When we ran the tests a properly formatted email campaign didn’t show up on Facebook messaging, We have just done a test now and it is now showing the email properly as it is supposed to be seen. So you can start sending out your emails now.  Here is a dzineClub email as delivered to @facebook.com email address.

However that said, you still have to click on Expand to actually view the email so you might want to think about whether it is worth sending them a text email or a fully formatted HTML email.

Best Practice Guide for @facebook.com email addresses

To view the full results and to download our Best Practice guide, please click on the banner below.

Facebook Messages – Facebook Email Address

The internet has been rife for a few months with the news of Facebook Messaging coming up.  Facebook is not just launching an email platform but a whole new way we send messages to each other. So it integrates your emails, sms, Facebook messages from your friends etc.

Given the amount of users Facebook has, and the fact that we use Facebook to connect to most of our friends, there is no doubt that this is the next big thing when it comes to emails and messaging. This could potentially be the next hotmail or gmail.

Facebook messages is live

Facebook messages is also now live, which means that some users are starting to get their Facebook email address as well. I have just recently got mine and started to play around with it. Over the coming days and weeks, more and more people will start having their own Facebook email address. You might start seeing Facebook addresses on your email subscribers lists soon.

Email Marketing to Facebook Email Address

With the introduction of Facebook email address, which we believe is going to be the next biggest email platform, the question for all email marketers is

How do we optimise our email campaigns for Facebook email addresses?

To make sure that when we are communicating with Facebook addresses, it all displays properly, we are doing some tests with generic emails to see which ones work well and which ones don’t.

Testing the new Facebook Email Address

So here is what we are doing. We are testing all the emails to our Facebook address. We are sending a text email, a html email with a signature, an email with an attachment and finally an email from the dzineMail platform to see how they show up on Facebook messages.  Here are the results.

Text Email to Facebook

This just shows normally like any other message you get in Facebook.

Testing Rich HTML with Signature to Facebook Email

Rich HTML with signature gets stripped down to just normal text. What is also a bit weird is that if you have two contacts with the same name, then the display picture might be pulled from the contacts name rather than email address.

There is an expand button which we thought would show the HTML but just came with a blank email.

Testing PDF Attachment to Facebook Email

The next stage was testing a PDF attachment to the email address. Here are the results. This worked very well.

Testing Image Attachment to Facebook Email

The next stage was testing an image attachment. There was no doubt that this was going to work very well as well.

Testing an Email Marketing Email to Facebook

So we finally come to the last test where we are seeing how a normal email marketing formatted email shows up in Facebook emails. Not to be too dramatic but the result of this could very well change how we do Email Marketing forever.

Result: so we sent out an email and we got the email with the subject line.

And we clicked on expand

So a normally formatted email marketing email doesn’t show up in Facebook.

Update 7th Feb 2011 – emails now showing in Facebook

The emails are now showing in Facebook for properly formatted email addresses. 

Guide to Email Marketing to Facebook.com Addresses

Based on the results we have created a Email Marketing Best Practice Guide which is a PDF download.

Download Facebook.com Email Marketing Guide

More Testing and summary

We will be doing more testing and summarizing the results in a download. Please subscribe to our newsletter to receive the emails.

If you want to get social with your email marketing, please read through our blog or get in touch with us at suman@dzineclub.com